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PatientFYI is Revolutionizing the Way Patients Find the Best Doctors to Serve Their Needs

Tuesday, January 20, 2009 General News J E 4
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IRVINE, Calif., Jan. 19 PatientFYI(http://www.patientfyi.com), an innovative, free Website that promises totransform the way patients select doctors, debuted this week with informationand service-specific Patient Referral capabilities on over 150,000 dentists,including over 50,000 with enhanced Practice Profiles.

"The internet has dramatically improved the way sellers present theirstrengths, and buyers make more informed decisions, in every industry excepthealthcare," said Jason Szczuka, President of PatientFYI. "PatientFYI isbringing these same improvements to the over 80% of patients that want to usethe internet to find the best doctors for their specific needs," said Szczuka.

These unprecedented capabilities can be accessed directly onPatientFYI.com, and WebMD's fifty-two (52) million monthly visitors can usethis tool to "Find The Best Dentist In Your Area", beginning March 1st.

"While others are beginning to scratch the surface of using the internetto provide information, their approaches have been incomprehensive andone-sided -- which too often pits doctors and patients against each other,"said Szczuka. "PatientFYI's collaborative approach empowers both patients &doctors to easily engage each other with the actionable information that ismost important to each of them," said Szczuka.

PatientFYI's breadth of information, coupled with its robust searchcapabilities, empowers patients to quickly find the best doctors for them-- by identifying the criteria they are most interested in; including advancedtechnologies utilized, doctor capabilities, payment options, and referralsfrom other patients that received the same service. "In essence, patients cannow learn in under two minutes what would otherwise take over two months ofinterviewing doctors to learn," said Szczuka.

In addition to the 90% of respondents interested in learning what types ofadvanced technology a doctor uses, according to a recent survey conducted byOpinion Research Corporation, 83% of respondents stated that they would evenswitch doctors based on the information they find on a website such asPatientFYI -- with over 56% of them willing to pay more for a doctor they knowdelivers outstanding services.

"The primitive days of having to make such an important decision based onlimited information and the recommendation from one friend or family member,who's needs were probably very different than yours, are over starting today,"said Szczuka.

PatientFYI's collaborative approach also provides doctors with theflexible online presence capabilities that many have been seeking. In additionto doctors being able to quickly update their Practice Profiles, PatientFYI'sservice-specific referral tool was developed in collaboration with bothdentists and patients. This unique feature, unlike the unstructured blogs thatare proliferating across the Web, even includes the ability for patients tosubmit a referral in paper format and empowers these participating doctors topost constructive responses alongside any referral they receive.

"With 69% of current patients saying they would submit a Patient Referralif asked, and nearly 70% of new patients wanting to consider a doctor'sresponse to these comments during their decision-making process, we clearlysaw that the generic, one size fits all, approach taken by most websites todaywas not meeting the needs of neither patients or doctors," said Szczuka.

PatientFYI anticipates rapid expansion into many other medicalspecialties. "We believe consumers will agree that PatientFYI enables them toselect the best doctor to serve their needs, and that there are many othercategories that consumers are researching online -- which we intend to quicklyinclude," said Kelly McCrann, Chairman of PatientFYI.

SOURCE PatientFYI
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