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The session Analyst Roundtable: Top Trends to Watch, Tuesday, June 24,will feature analysis of the digital living industry and focus on trends inbroadband and access services, video delivery, online content services,advertising, digital health, and home systems.
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The session will feature Kurt Scherf, Vice President, Principal Analyst;Bill Ablondi, Director, Home Systems Research; John Barrett, Director,Research; Yuanzhe (Michael) Cai, Director, Broadband & Gaming; and Harry Wang,Senior Analyst.
"The percentage of U.S. households with broadband exceeded 50% in 2007,"Scherf said. "By 2012, over 33 million U.S. households will have connectionsof 10 Mbps or more. As households add bandwidth, there is greater capacity formore devices and services, adding to the rich but complicated equation fordigital living."
Consumer habits in entertainment are changing in accordance with thissurfeit of new devices and services. As of 2007, 50% of U.S. Internethouseholds were watching short video clips online, and 25% were downloadingshort video files. DVR household penetration reached over 40% of the U.S.online population in 2007, further increasing the place-shifting aspect ofvideo consumption.
"No product is sold in isolation anymore," Scherf said. "A device connectsto a network, which brings content and applications to the consumer both inand outside the home. This arrangement puts pressure on providers for customersupport, which they should see as a new business opportunity. Technicalsupport services for the digital home will be a $1 billion market by 2011."
Parks Associates designed Analyst Roundtable: Top Trends to Watch to offera complete and coherent presentation of these digital markets as well as theperfect primer for CONNECTIONS(TM).
CONNECTIONS(TM) will be held June 24-26, 2008, at the Santa ClaraConvention Center. For more information, visithttp://www.connectionsconference.com or call 972-490-1113.
About CONNECTIONS(TM)
CONNECTIONS(TM): The Digital Living Conference and Showcase, hosted byleading research firm Parks Associates in partnership with the ConsumerElectronics Association (CEA(R)), is the premier executive event focused onthe market developments and growth factors for advanced digital lifestylesolutions. http://www.connectionsconference.comContact: Chelsey Tyson Parks Associates 972-490-1113 Email: [email protected]
SOURCE Parks Associates
