PROFNET EXPERT ALERTS: World Hunger / National Equality March / Health PSAs

Friday, October 16, 2009 General News J E 4
    1.  Behavior: The Impact of Marital Problems on Worker Productivity
    2.  Health: UN's Devastating Report on World Hunger
    3.  Health: Ad Campaigns Put Little-Known Health Issues on the Map
    4.  Living: Protests Against the National Equality March

1. BEHAVIOR: THE IMPACT OF MARITAL PROBLEMS ON WORKER PRODUCTIVITY. DR. BETH ERICKSON, Ph.D., speaker and author based in Edina, Minn., can discuss worker productivity, in light of Emotional Wellness Month (October): "Businesses need to realize that marriage and divorce affect their bottom lines. Not only will people in happy marriages be better, more productive workers, but also, they will be able to enjoy the safety and security of knowing someone is in their corners and their family is taken care of. This means they have the free attention to focus on other, more creative pursuits. All of this makes them better employees." News Contact: Jackie O'Neal, Phone: +1-609-334-8621 Web site: (10/15/09)

2. HEALTH: UN'S DEVASTATING REPORT ON WORLD HUNGER. TIMI GERSON, director of advocacy for AMERICAN JEWISH WORLD SERVICE (AJWS): "The UN released a devastating report yesterday concluding that more than 1 billion people in the world are now hungry, and unless the trend of exploding hunger is reversed, the international goal of cutting global hunger in half by 2015 will not be met. The report correctly indicated that there is far too little emphasis on investing in sustainable local agriculture, but it fell short in failing to address unfair trade rules that have pushed small-scale farmers out of business. This has effectively destroyed local food production in many areas of the world. We should also seriously question the effectiveness of the U.S. foreign aid program, which is currently set up to benefit American agribusinesses by exporting our industrial agricultural system rather than to benefit the world's poor by creating models for local food sovereignty. Gerson, based in Washington, D.C., is fluent in Spanish. News Contact: Josh Berkman, Phone: +1-212-792-2893 (10/15/09)

3. HEALTH: PROVOCATIVE, BEHAVIOR-CHANGING AD CAMPAIGNS PUT LITTLE-KNOWN HEALTH ISSUES ON THE MAP. GARY MUELLER, executive vice president and creative director at Milwaukee ad agency BVK, Wisconsin's second largest advertising agency, and founder of Serve, the country's only all-volunteer nonprofit ad agency, is no stranger to advertising controversy: "The competition for people's attention today is overwhelming and when you have little funding to vie for attention, the elements of surprise and curiosity become your greatest assets. No one is waiting for the next public service message to tell us to stop a dangerous behavior or start a healthier one, so we need to create messaging that is unforgettable ... that creates a visceral reaction when you see it. Often, that means making people uncomfortable." Something, as Mueller points out, is a seemingly small price to pay to help save a life. A 25-year veteran ad man, Mueller is arguably one of the nonprofit industry's most controversial pitchmen. He has spoken around the country on the value of provocative public service advertising. His unconventional ads have been debated everywhere, from ABC's "Nightline," Fox News and CNBC, and from Adweek to Newsweek. Whether he is putting pregnant teen boys on the side of buses, sending out fake tax bills, shooting priests or posting pictures of cell phones wrapped in condoms, Mueller's provocative PSA campaigns always seem to create a stir. News Contact: Heather Aldrich, Phone: +1-414-289-0882 Web site: (10/15/09)

4. LIVING: PROTESTS AGAINST THE HUMAN RIGHTS COALITION AND NATIONAL EQUALITY MARCH. LINDA RICHARDSON is president of RIMALI, INC., a company that offers counseling techniques for personal growth and development, and author of "How Well Are We Playing This Game Called Life: What We Are Not Being Told About Our Birthright from a Universal, Scientific, and Individual Perspective." She can discuss protests against the Human Rights Coalition and National Equality March: "Condemning others for their sexual orientation only perpetuates more hatred and division in society. Individuals, in order to be more progressive, should join together and accept each other's differences, and work toward peace and equality for a better world." Richardson, a retired army veteran, is based in Chicago. News Contact: Jackie O'Neal, Phone: +1-609-334-8621 Web site: (10/15/09)

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