PROFNET EXPERT ALERTS: Maternal Deaths / NFL Draft / Wilderness Survival

Friday, April 16, 2010 General News J E 4

April 15, 2010

  1. Health: Decline in Maternal Deaths is Proof Aid Organizations Are Saving Lives
  2. Health: Reform Leaves Consumers Seeking Relief from High-Priced Meds
  3. Living: Wilderness Survival is About Key Skills
  4. Sports: NFL Draft Moved to Prime Time for First Time Ever

**1. HEALTH: DECLINE IN MATERNAL DEATHS IS PROOF THAT AID ORGANIZATIONS ARE SAVING LIVES. DR. FRANK BIA, medical director, AMERICARES, is available to comment on a new study in The Lancet that reports a steep decline in maternal deaths worldwide between 1980 and 2008: "The study is exciting and encouraging because it's proof that AmeriCares and other aid organizations' deliveries of nutritional supplements, prenatal vitamins and antibiotics that fight opportunistic infections in HIV patients are helping more women worldwide survive pregnancy and childbirth than ever before. The challenge now is to analyze the data and make sure resources are invested in the efforts that are making the most impact. For instance, it shows we can do more to reduce mortality rates in pregnant HIV patients." News Contact: Donna Porstner, Phone: +1-203-658-9579 Web site:

**2. HEALTH: HEALTH REFORM STILL LEAVES CONSUMERS SEEKING RELIEF FROM HIGH-PRICED MEDS. TIM SMITH, general manager of the CANADIAN INTERNATIONAL PHARMACY ASSOCIATION (CIPA), a Canadian association of licensed, retail pharmacies that sell pharmaceuticals and maintenance medications to both Canadian and U.S. citizens, says while the recently passed health care reform legislation will mean many changes for Americans, one thing remains the same: the high cost of U.S. prescription drugs: "Prescription drug costs in the U.S. are among the highest in the world, which is why so many Americans seek alternative sources for their medications. Yet, there are some key points to keep in mind when purchasing medications through an online pharmacy." Smith is available to talk about the key questions U.S. consumers should ask before ordering prescription drugs from a mail-order or online pharmacy. News Contact: Alison Beckwith, Phone: +1-301-699-0148

**3. LIVING: WILDERNESS SURVIVAL IS ABOUT KEY SKILLS. MIKE PEWTHERER, author of "Wilderness Survival Handbook," notes that as the weather improves and more people venture outside, it's vital to be familiar with the key skills for short-term survival and long-term comfort should you find yourself unprepared in the wild: "Having proper wilderness skills, whether visiting the natural world temporarily, going on an extended trip, or finding yourself in a potentially hazardous situation, requires using natural resources and learned skills to satisfy your needs. Regardless of the situation, you'll need skills to maintain comfort, health, and life." Pewtherer has been practicing and teaching wilderness living and survival skills for more than 15 years. He is founder of Woodland Ways, a company teaching wilderness survival, rites of passage, and living skills to youth and adults. Pewtherer is based Philmont, N.Y. News Contact: Ann Pryor, Phone: +1-212-904-4078

**4. SPORTS: NFL DRAFT MOVED TO PRIME TIME FOR FIRST TIME EVER. ROBERT TUCHMAN, EVP of PREMIERE GLOBAL SPORTS, is an NYC-based entrepreneur, sports marketing and branding executive: "The NFL has moved their draft to prime-time television for the first time ever. It's a sure sign of how important this NFL event has become to sports fans, and the dollars this event means to the league." Tuchman is the founder of sports marketing firm TSE Sports & Entertainment; he sold the business to private equity firm Pfingsten Partners/Premiere Global Sports, a business with $75 million in annual revenue. He is the author of "100 Sporting Events You Must See Live" (BenBella Books) and "Young Guns, The Fearless Entrepreneur's Guide to Chasing Your Dreams" (American Management Association). He also writes a sports blog ( and a business blog (; is a writer for (sports travel/business); columnist for Entrepreneur Magazine; and writes "Young, Fearless and Fed Up," a monthly column. Tuchman makes regular in-studio appearances on all major broadcast and radio networks (Fox, NBC, CNN, ESPN, CBS and ABC). Recent appearance footage: Tuchman: Phone: +1-646-442-5866 Cell: +1-917-806-9480 Web site:

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/PRNewswire -- April 15/




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