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PROFNET EXPERT ALERTS: Health Care Reform

Tuesday, March 23, 2010 General News J E 4
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In light of the landmark health care reform bill passed by the House ofRepresentatives last night, following are experts who can discuss health carereform issues. Some of the experts are from a Topic Alert that originally ranin June 2009 and from a Topic Alert we ran after the president's State of theUnion address. We are including them in case they are still available todiscuss the issue. The date at the end of the expert's information indicatesthe date on which it originally ran. You may also find this online athttp://budurl.com/healthcarereform

1. ATTORNEY NANCY TAYLOR, a former health policy director for the SenateCommittee on Labor and Human Resources, can discuss the impact of health carereform on business practices. Taylor has over 20 years of legislative andregulatory experience in advising on health care related matters. During hertenure on Capitol Hill, she drafted and was instrumental in most major healthcare laws enacted during the past decade, including the Safe Medical DevicesAmendments of 1988; the Nutritional Labeling and Education Act of 1990; theClinical Laboratory Improvement Act of 1988; COBRA (extension of healthbenefits); the Orphan Drug Amendments of 1983; the Americans with DisabilitiesAct (provisions relating to health care); and many other bills included inreconciliation or as freestanding health care. Currently, she advises majorpharmaceutical, insurance, health care providers and employers on varioushealth care matters, including an evaluation of health care reform on theirbusiness practices and in resolving various legal and regulatory mattersbefore Congress and administrative agencies. She is based in Washington, D.C.News Contact: Lourdes B. Martinez, martinezl@gtlaw.com Phone: +1-305-579-0776(3/22/10)

2. ROBERT KARCH is the executive director for the National Center for HealthFitness and a professor of health and fitness in the College of Arts andSciences at AMERICAN UNIVERSITY. Karch is an expert on employee health andfitness programs; the design, implementation, operation, and evaluation ofhealth promotion programs; health and fitness trends; and the health promotionaspects of health care reform. News Contact: Maralee Csllar,csellar@american.edu Phone: +1-202-885-5952 Web site:http://www.american.edu/media/auexperts.cfm (1/27/10)

3. KARL HOFMANN, president and CEO of global health organization POPULATIONSERVICES INTERNATIONAL (PSI), can speak directly to global health issuesraised in President Obama's State of the Union address, including the globalhealth initiative, Haiti relief efforts, HIV/AIDS funding, maternal and childhealth or other health issues such as malaria and tuberculosis. Hofmann islocated in Washington, D.C., and is fluent in French. Editor's Note: Hofmannhas a profile listed in the ProfNet Experts Database. To view the profile, goto http://www.profnet.com and, after logging in, click on "Search Expert."News Contact: Anna Dirksen, adirksen@psi.org Phone: +1-202-469-6673 (1/27/10)

4. CLYDE W. YANCY, M.D., president, AMERICAN HEART ASSOCIATION, can respondto President Obama's and Gov. Bob McDonnell's comments on health care reformand other budgetary health issues, such as biomedical research funding,childhood obesity and funding for prevention programs: "As Congress and theObama administration determine next steps with health care reform legislation,the American Heart Association (AHA) remains committed to championing reformconsistent with the needs of our patients, many of whom need affordable andadequate health care. We remain hopeful that members of Congress can worktogether to pass comprehensive, meaningful reform for all Americans this year.The American Heart Association has actively worked with congressionalleadership to ensure that health care reform legislation aligns with ourprinciples for reform, which include making health care affordable, adequateand accessible for all Americans. Specifically, these principles focus onaccess to care, preventive services, quality health care, the elimination ofhealth disparities, continued biomedical research to improve the preventionand treatment of heart disease and stroke, and an adequate and diverseworkforce." Yancy is located in Dallas. News Contact: Suzanne Ffolkes,Suzanne.ffolkes@heart.org Phone: +1-202-785-7929 (1/27/10)

5. JAMES LANSBERRY, vice president of SAMARITAN MINISTRIES INTERNATIONAL andpresident of the ALLIANCE OF HEALTH CARE SHARING MINISTRIES, is available forcomment following the State of the Union address: "Certainly, Tuesday'selection has changed the face of reform efforts in Congress. Right now, it istoo early to say what this means for health reform, except that the pace willslow somewhat. Our prayer is that this means we will see a sound, bipartisanreform bill that will address the key issues of portability and cost whileretaining essential freedoms for choice in health care, particularly formembers of health care sharing ministries." Lansberry is located in Peoria,Ill. News Contact: Mike Miller, mikemiller@smchcn.net Phone: +1-877-764-2426,ext. 142 (1/27/10)

6. NANCY M. SCHLICHTING, president and chief executive officer of the HENRYFORD HEALTH SYSTEM in Detroit: "I continue to support improved access tohealth care for all Americans. With 30 percent unemployment in Detroit and$200 million in uncompensated care in our health system, and growing at 15 to20 percent per year, the current situation is unsustainable. Whatever isdecided with health care reform, one core item that must be mandatory isgiving insurance to as many people as possible. We've been dealing with theissue of people lacking basic insurance and therefore basic care, and it mustcome to an end." Schlichting is credited with leading the health systemthrough a dramatic financial turnaround and for award-winning patient safety,customer service and diversity initiatives. News Contact: Dwight Angell,Dwight.Angell@hfhs.org Phone: +1-313-850-3471 (1/27/10)

7. DR. ROBERT D. RUSSO, radiologist at RUSSO M.D. & ASSOCIATES RADIOLOGY, canspeak to the pros and cons of health care reform and how it will affectmedical practices, patients, costs, etc.: "Inner-city specialty medicalpractices (i.e., radiology) are having increased concerns about patients'ability to access their services, if the proposed health care legislation ispassed. Those M.D.s that subsidize their charity care by using their otherincomes (from sources that actually meet or exceed the actual costs) arefinding the proposed fee cuts will end their ability to cross-subsidize theunderfunded social programs such as Medicaid. This lack of access will begreater than the access problem in the rural regions in the country. Bothgroups will suffer as the new rules on the fee calculations are based onfaulty data about utilization." Russo can also discuss why tort reform andmedical malpractice reform must be part of any national healthcare bill. NewsContact: Ronald Magas, rmagas@charter.net Phone: +1-203-445-8981 Web site:http://www.russomd.com (1/27/10)

8. DR. RICK MAYES, associate professor of public policy, UNIVERSITY OFRICHMOND: "In consultation with Democratic leaders in Congress, PresidentObama will have to make some very difficult decisions in the coming days aboutwhat to pursue in terms of health care reform. The ambitious goal ofdramatically expanding health insurance coverage is out of reach now, but hemay be able to challenge the Republicans to find areas of agreement(specifically, new health insurance regulations) that can be turned intobipartisan health legislation. Politically, Obama and Democrats in Congressreally need some kind of health reform legislation that the president cansign. Moreover, with the job losses in this recession, millions of Americansneed health insurance safeguards and laws." Mayes is author of the book"Universal Coverage: The Elusive Quest for National Health Insurance" and co-author of "Medicating Children: ADHD and Pediatric Mental Health." He teachesa course on health care policy and politics. News Contact: Linda Evans,levans2@richmond.edu Phone: +1-804-289-8056 (1/27/10)

9. LAURA OLSON, professor of political science at LEHIGH UNIVERSITY,Bethlehem, Pa., is an expert on the American presidency and can provide aunique perspective on the upcoming State of the Union address: "I believeObama will reaffirm his commitment to enacting health care legislation andoffer the middle class more assistance -- particularly, the 'sandwich'generation. However, unlike most State of the Union addresses, which routinelyare used by the administration to brag about success, I believe Obama willinstead be a bit more modest and most likely use this opportunity to re-energize the American people, rather than brag." In addition to havingexpertise on the presidency in general, Olson is a health policy expert whohas published several books related to health care, the most recent of whichis "The Politics of Medicaid: Stakeholders and Welfare Medicine," one of thefew comprehensive studies of Medicaid. After researching issues related toaging for the past three decades, Olson published several books, including"The Political Economy of Aging: The State, Private Power and Social Welfare,""Aging and Public Policy: The Politics of Growing Old in America" and "TheGraying of the World: Who Will Take Care of the Frail Elderly?" News Contact:Sally Gilotti, sag309@lehigh.edu Phone: +1-610-758-3224 (1/27/10)

10. SEAN FORBES, president of VIRGIN HEALTHMILES, Framingham, Mass., aleading provider of employee health programs that pay people to get active:"With the Senate's recent passing of the health reform bill, Americans andpoliticians cannot lose sight of the fact that having health insurance doesnot in itself make for a healthier America. The problem with health insurancetoday is that it suffers from a disconnect of cause and effect. Americans arenot rewarded by our nation's healthcare system for the good health choicesthey make that help keep them out of the hospital. To reduce healthcare costsand create a healthier America, our country needs to re-establish incentivelinkages between cost mitigating personal preventative-health behaviors andthe premiums we pay for downstream care." Forbes can discuss how companies cantake a leadership position around preventative healthcare, and how tostrategically use technology to provide visibility between short-term causeand long-term health effects. News Contact: Marian Hughes,mhughes@tieronepr.com Phone: +1-708-246-0083 (1/8/10)

11. DUANE ERWIN, J.D., FACHE, CEO of ASPIRUS, INC., a leading Midwesthospital system, can provide a real-world perspective on the implications ofU.S. health care reform on a rural region that already meets key criteriacontained in reform proposals, including near-universal coverage and low-cost,high-quality care: "In general, people in rural areas stand to benefit themost from improved access to health care. Ninety-four percent of residents inour service area have health insurance and access to quality care, and yet, wecould benefit from aspects of proposed reform legislation. It is clear thatthere are other important measures for how to improve the way health care isdelivered in the United States." Erwin can provide a balanced perspective onreform, what is still needed in an environment of near-universal coverage andwhat his team of health care professionals sees as the front-line challengesof implementing reform. News Contact: David Buckalew, dbuckalew@lambert-edwards.com Phone: +1-616-233-0500 (12/23/09)

12. DR. DEBRA A. SMITH, a physician, economist, and author of new book"Healthcare Solved -- Real Answers, No Politics," who has worked in publichealth, health care financing, administration and insurance, can discuss howreforming healthcare will require us to take bold steps to reduce costs andincrease quality of care delivered: "Congressional Budget Office estimatesdon't analyze the effect of the proposals on national health expenditures.Increased utilization will change the entire dynamic and may throw all thecurrent cost estimates out the proverbial window." News Contact: JenniferThomas, jennifer@publicityresults.com Phone: +1-239-573-0088 Web site:http://www.drdebraasmith.presskit247.com (10/28/09)

13. HOWARD BRODY, M.D., Ph.D., director of the Institute for the MedicalHumanities (IMH) at the UNIVERSITY OF TEXAS MEDICAL BRANCH (UTMB) andinternationally renowned medical ethicist: "Medicare is not inefficient --with a modest five percent administrative overhead (most private insurers havea minimum of 15 percent), the biggest threat to these benefits is costinflation due to more tests and treatments that produce fewer benefits. Thebest guess today is that fully 30 percent of total health spending goes intouseless treatment. If this doesn't change, seniors can be sure of one thing:the status quo will sink Medicare as we know it." News Contact: BrianneO'Donnell, brianne.odonnell@gabbe.com Phone: +1-212-220-4444 (10/22/09)

14. BOB DOWNS, a general manager at UNIVERSAL AMERICAN in Maine and ahealthcare expert with the state's advisory council on health systemsdevelopment and the quality counts board: "The healthcare reform debate isspotlighting Medicare with an open enrollment period beginning Nov. 15, andthe complexity of healthcare coverage is getting harder to understand. Maineseniors, the largest Medicare patient population in the country, need to bebest prepared to know their Medicare plan, cost, and benefit options." Downsis available to speak about: 1) what seniors need to know about picking ahealthcare plan that suits their needs -- balancing benefits, co-pays andpremiums; 2) the top three areas to consider when picking a healthcare plan --economics, network, and special health needs coverage; 3) resources fordetermining their Medicare eligibility and calculating ROI in MedicareAdvantage plans; and 4) differences and advantages of private fee-for-service(PFFS) and preferred provider plans. News Contact: Kim Novino,kim@bridgeman.com Phone: +1-617-742-7270 (10/22/09)

15. MARY JEAN GEROULO, healthcare industry attorney at STEWART STIMMEL LLP inDallas: "Digitizing medical records is one component of health care reformthat has already gained momentum, as physicians and hospitals make substantialinvestments to revolutionize the way patient records are maintained. To makethis costly transition, many independent physicians are seeking financial helpfrom hospitals, in addition to tapping governmental assistance. However,hospitals must be careful in navigating the federal rules governing thedelicate relationships between hospitals and non-employee doctors becausethere isn't a one-size-fits-all model for making the transition. Theregulations significantly limit what a hospital can provide as an incentive toa non-employee physician, and the consequences of not complying can besubstantial." News Contact: Robert Tharp, robert@androvett.com Phone: +1-800-559-4534 (10/7/09)

16. LINDA STIMMEL of STEWART STIMMEL LLP, a Dallas-based firm focused onhealth care law: "Even in a state such as Texas with caps on punitive damagesin medical malpractice cases, large verdicts can still occur. Once tort reformpassed, we saw an immediate drop in lawsuits, but the number of filings beganto rise as both plaintiff and defense attorneys learned the new rules andcourts began interpreting the practical limits of the new rules. It is not aperfect system, but it has been very beneficial in reducing the number offrivolous lawsuits, allowing reasonable settlements because of the definedlimits and allowing physicians to practice medicine without going broke tryingto pay their insurance premiums." News Contact: Barry Pound,barry@androvett.com Phone: +1-800-559-4534 (9/16/09)

17. MARK LANIER, Dallas trial attorney of THE LANIER LAW FIRM: "One look atthe six years of tort reform in Texas should convince President Obama that theidea of national medical malpractice reform is a bad one. Doctors andinsurance companies claimed tort reform was the cure for our state'shealthcare problems, but six years of rising healthcare costs are all we haveto show for it. The president's hypothetical of keeping medical malpracticecases out of courtrooms by assigning them to special review panels ismisguided. Our Founding Fathers got it right by trusting juries to settledisputes, rather than politicians or hired committees." News Contact: BruceVincent, bruce@androvett.com Phone: +1-800-559-4534 (9/16/09)

18. JOHN MARTIN of Dallas' THOMPSON & KNIGHT, and incoming president of theLAWYERS FOR CIVIL JUSTICE: "Tort reform in Texas provides some valuablelessons for any federal healthcare reform package. If there were to be federallegislation in an area, I think some aspects of the Texas medical malpracticelaws are good. I think the informed consent and expert reports parts are good,although the expert reports concept could be written much better than the onewe have in Texas so that less litigation is required. However, my personalbelief is that tort law should be handled at the state level, not the federallevel." News Contact: Barry Pound, barry@androvett.com Phone: +1-800-559-4534(9/16/09)

19. MATT HARRISON, author and founder of the PROMETHEUS INSTITUTE whosemission is to involve young people in the issues of the day: "Obama's healthcare policy is bad news for young people. It is wrong to shift the cost of thebroken health care system to my generation, who are healthier and have lessneed for the services. Instead, we need a health care system where employerssimply contribute a specific and negotiable percentage of money to a personalhealth care fund, tax-free, and workers could then select the health careplans of their choice to apply the money towards. For employers, it would costthe same and would be one less thing to worry about. For workers, it would bea revolution." Harrison, a 25-year-old grad student, is the author of "TheAmerican Evolution: How America Can Adapt to the Political, Economic, andSocial Challenges of the 21st Century." He is based in Los Angeles. NewsContact: Scott Lorenz, scottlorenz@westwindcos.com Phone: +1-734-667-2090 Website: http://www.theprometheusinstitute.org (9/11/09)

20. GEORGE DELTA, Esq., executive director of the INCENTIVE FEDERATION, candiscuss how incentives may be just the right medicine for health care reform:"Research shows the power of incentives and recognition in motivatingemployees -- to participate in wellness programs, save employer costs andimprove personal health. One of the best ways to encourage wellness incentiveand recognition programs is to make them nontaxable to employees anddeductible to employers. The health reform package currently being consideredby Congress provides an excellent opportunity to promote the use of incentivesas a way to reduce costs and improve quality of life." Delta is based in FallsChurch, Va., and speaks Greek and French fluently. News Contact: Sue Voyles,sue@logos-communications.com Phone: +1-734-667-2005 Web site:http://www.incentivefederation.org (8/26/09)

21. WILLIAM E. ADAMS, JR., new dean of WESTERN STATE UNIVERSITY's College ofLaw and expert in public service and public advocacy law, is able to speak onlegal issues regarding the elderly and those living with HIV: "With theurgency of health care reform today, public service and advocacy laws aretools used to help those that need support in our society. By utilizing theselaws effectively, knowing how they work and the outcomes they can produce, wecan create a health system that is more educated and equipped to assist thesepopulations better." News Contact: Ashley Orzechowski, aorzechowski@edmc.eduPhone: +1-412-918-2563 (8/19/09)

22. DR. KAVEH SAFAVI, attorney, board-certified physician and vice presidentand global lead for the CISCO INTERNET BUSINESS SOLUTIONS GROUP's healthcarepractice, can discuss how, through the advancements in science and technology,there are now new possibilities for health care service that can ultimatelyaddress how health care providers can deliver more affordable and higher-quality health services to citizens both inside and outside the U.S.: "As U.S.health care spending is expected to reach $4.3 trillion (20 percent of theGDP) by 2017, the biggest challenge is yet to come: how to best deliver themost effective health care to more people in less time, with fewer resourcesand at more affordable rates. The American health care system is in crisisfrom every angle -- affordability, quality, efficiency and accessibility tocare. For perhaps the first time in history, information technology (IT)offers the hope of true, lasting change. Health IT is the enabler that canhelp drive up quality and productivity, drive down costs and improve access tocare." Safavi and his global health care team have been involved in a host ofglobal health care initiatives. These initiatives range from advancedtelemedicine programs to remote chronic disease management to internationalhealth care connectivity programs that collectively have illustrated howtechnology is playing a critical role in unlocking the potential of improvedhealth services. He is located in Chicago. News Contact: Ashley Lipton,ashley.lipton@text100.com Phone: +1-415-593-8446 Cell: +1-408-666-5888(8/19/09)

23. SAMUEL H. FLEET, president and CEO of AMWINS GROUP BENEFITS, a providerof group health insurance programs and administrative services, located inWarwick, R.I.: "A California patient who needs a chest X-ray is chargedanywhere from $120 to $1,519; a simple blood count ranges from $47 to $547. Inthe world of consumer products, such price variations would be unsustainableif they involved refrigerators, cameras or even paper towels. Shoppers wouldcompare quality and cost, and then vote with their pocketbooks for the productthat gave them the best deal. But in the world of health care, costs continueto escalate in stealth mode while frustrated consumers stand on the sidelines,wondering why they can afford neither insurance nor direct care. It's a prettysimple fix: Bring transparency to pricing. Every provider must disclose thenet prices they charge (after PPO deals). No back-end kickbacks either." NewsContact: Katy Funk, katyf@imre.com Phone: +1-410-821-8220 (8/12/09)

24. BILL MATEJA, an attorney in the Dallas office of FISH & RICHARDSON andformer Justice Department special counsel on health care fraud: "Medicare andMedicaid lose an estimated $60 billion to fraud every year. As health carereform gains momentum, there's going to be more of a focus on cracking down onfraud. The newly formed Medicare Fraud Task Force has already generatedhundreds of federal indictments involving more than $674 million in bogusbilling, including recent high-profile crackdowns in Texas and across thecountry. These actions mark a change in the way the Justice Departmentapproaches health care fraud, moving from a complaint-based system toproactively targeting suspicious billing patterns." News Contact: RobertTharp, robert@androvett.com Phone: +1-800-559-4534 (8/7/09)

25. DR. BETH ERICKSON, Ph.D., speaker and author of "Marriage Isn't forSissies" and "Longing for Dad: Father Loss and its Impact," in light of healthcare reform: "People in unhappy marriages cost American businesses $6.8billion a year in absenteeism; pre-absenteeism; higher health care costs; andmore depression, anxiety, domestic violence and chemical dependency. In thesetumultuous economic times, problems that are left unattended become costly tobusinesses' bottom lines, as well as individuals' and families' emotionalhealth and success. These could be addressed before people become statistics,if everyone had access to adequate health care. Health care should not be justthe province of the privileged or those employed in big-enough businesses thatprovide health care coverage." Erickson is located in of Edina, Minn. NewsContact: Jackie O'Neal, onealmedia@live.com Phone: +1-609-334-8621 (8/6/09)

26. STEVEN KIRCHOF, CEO of ONEONCOLOGY, a privately held corporation thatprovides electronic negotiation technology to the oncology drug industry:"President Obama has outlined specific ways he plans to accomplish health carereform, including transparency in drug pricing, lower co-pays, better accessto health care and implementing information technology. Cutting costs is alsopart of Obama's reform goals, and health IT can accomplish that. The WhiteHouse estimates the U.S. currently spends $2.2 trillion on health care eachyear. Medicare alone spends $380 billion annually on their drug buys. Initialestimates show that broad integration of IT into the Medicare system couldsave nearly $40 billion a year on drug purchasing." Kirchof can speak aboutthe importance of IT for health care reform and how technology can drive downhealth care costs for Medicare and more. He is located in Orlando, Fla. News

Contact: Kathryn Williford, kwilliford@rlfcommunications.com Phone: +1-336-553-1733 (8/6/09)

27. DR. HOWARD BRODY, director of the INSTITUTE FOR THE MEDICAL HUMANITIES atthe UNIVERSITY OF TEXAS MEDICAL BRANCH, and renowned medical ethicist, canoffer insight into one of the most sensitive topics in the health reformdebate: "It's unfortunate that opponents of reform measures are claiming thatDemocratic health reform plans would pressure the elderly to submit toeuthanasia. Fear mongers have turned bipartisan legislation on 'advancedirectives,' which already allow patients to demand medical treatment andwould now ensure that doctors are able to counsel patients appropriately, intothe specter of a faceless government bureaucrat showing up at elderlypatients' bedsides and twisting their arms to accept an earlier death." NewsContact: Olivia Goodman, olivia.goodman@gabbe.com Phone: +1-212-220-4444(7/31/09)

28. VIVIAN HO, chair in health economics at RICE UNIVERSITY'S BAKER INSTITUTEFOR PUBLIC POLICY in Houston, is available to comment on the current healthcare debate. She recently wrote an opinion piece, "Throwing More Dollars at aBroken Health Care System" (Houston Chronicle, July 21), which can be accessedat the link listed below: "Congress is hard at work this summer draftinglegislation to reform the U.S. health care system. However, policymakers arefixated on an effort to expand health insurance coverage at the expense ofsignificant long-term problems plaguing the system. The leading proposals willexpand health insurance coverage by reducing eligibility requirements forMedicaid, subsidizing the purchase of health insurance policies for those withlimited incomes and perhaps even introducing a public health insurance plan tocompete with private insurers. Yet Congress' proposals do nothing to stem therapid rise in health care costs, which is the root cause of individuals'inability to purchase health insurance. It is incorrect to assume we can solvethe U.S. health care crisis merely by spending more dollars on health care.Instead, policymakers must pay careful attention to objective medical researchto create a health care system that provides affordable, proven, high-qualitytreatments to all patients in the long run." The Baker Institute canaccommodate television and radio interviews from a studio located on campus.News Contact: David Ruth, druth@rice.edu Phone: +1-713-348-6327 Web site:http://www.chron.com/disp/story.mpl/editorial/outlook/6538779.html (7/24/09)

29. JON BLACK, consumer advocate and CEO of CHECKMD.COM: "A simple three-stepprocess can create effective health care reform for all consumers. By takingsuccesses from other government programs and using a little common sense,health care reform can truly take place. By following the lead of the FAA,implementing a serious benchmarking program and adopting a medical version ofthe 'Good Driver Program,' we can create a health care reform option thatisn't that complicated or too far out of reach and that saves money." Black islocated in Salt Lake City. He speaks fluent Spanish. News Contact: BrentDiggins, bdiggins@mindspace.net Phone: +1-480-941-8497 (7/16/09)

30. CHRISTOPHER FEY is CEO and chairman of U.S. PREVENTIVE MEDICINE, a globalprovider of clinical prevention services: "Providing Americans with a programof prevention, early disease detection and chronic condition management couldsave billions by avoiding expensive medical treatment and improving workerproductivity. The only way to truly fix our healthcare system is to deployintegrated clinical preventive medicine guidelines for primary, secondary andtertiary prevention." Fey can discuss data-driven, outcomes-oriented clinicalprevention services and how they can reduce healthcare costs in the U.S. He islocated in Jacksonville, Fla. News Contact: Denise Bauwens,dbauwens@marcomexchange.com Phone: +1-610-891-7560 (7/8/09)

31. JAMES LANSBERRY, vice president of SAMARITAN MINISTRIES INTERNATIONAL,can speak on making health care choices available to Americans: "Patient-centered health options, like health savings accounts and health care sharingministries, are much better ways to fix health care than a 'public option'that quickly becomes the 'only option.' We need more choices, not fewer. Apublic option will give us fewer choices." Lansberry is located in Peoria,Ill. News Contact: Kip Horstmann, kiphorstmann@smchcn.net Phone: +1-877-764-2426, ext. 139 (7/1/09)

32. JOSEPH PADUDA is a health care policy and cost expert who has beentracking health care reform for years: "Something will happen soon, but wewill see incremental, rather than wholesale, changes. There won't be anational single-party payer or a requirement that everyone get insurance inthe near future. The government will not be telling doctors how to practicemedicine. Instead, we will likely see a bill passed that makes it illegal forinsurance companies to charge different rates to people with pre-existingconditions. The public plan looks like a Trojan Horse to me. It is abargaining chip that the president will use to get Republicans andconservative Democrats to the bargaining table. The opponents are big drugcompanies, some physician groups, hospitals and medical device makers. Thebiggest obstacle is cost. Unless and until the president and Congress find away to truly cut health care spending, major change will not occur. So far,they have not demonstrated the political guts to take on doctors, hospitals,big pharma and other opponents of health care reform. Obama has done amasterful job of setting up the likely opponents, and their commitment toreduce costs by $2 trillion will come back to haunt them in the upcomingweeks." ManagedCareMatters.com is Paduda's blog on managed care for grouphealth, workers' compensation and auto insurance, covering health care costcontainment, health policy, health research, and medical news for insurers,employers and health care providers. News Contact: Helen King Knight,Helen@Kingknight.com Phone: +1-813-837-1701 Web site:http://healthstrategyassoc.com/paduda.html (6/25/09)

33. DR. PAUL CUNNINGHAM, a surgeon and dean of the Brody School of Medicineat EAST CAROLINA UNIVERSITY in Greenville, N.C.: "The needs and the remediesfor our health care system have been identified time and time again, and arenot new or unclear. The resolve is clearly present, but the scale, thepriorities and the geopolitical scope of the changes are all subject tocontroversial debate. I would agree with some that the scale of any changemust be related to established regional networks and structures. Scalingchange at a larger level will likely scale the poorly defined components aswell. The central principle that is common to all discussions is that thequality of health care that is to be provided can be no worse than that whichis offered at this time. This should be relatively easy to achieve, since ourcountry has not ranked as high as some of our comparison groups. There is aclear upside opportunity." Before entering academic medicine, Cunninghamworked in rural, poverty-stricken Bertie County in eastern North Carolina,where he provided primary care to many of his patients who had no other healthcare options. News Contact: Doug Boyd, boydd@ecu.edu Phone: +1-252-744-2482(6/25/09)

34. JOSE GUETHON, M.D., MBA, president and chief operating officer forMETCARE of Florida: "Everyone from the White House to the major health carepayors is looking for a vehicle that will positively enable health carereform. The patient-centered medical home care model will play a big part inhealth care reform. It is a team-based model of care led by a personalphysician who provides continuous and coordinated care throughout a patient'slifetime to maximize health outcomes. Primary care physicians lead and workwith a team that includes nurses, medical assistants and dieticians. Whathappens too often in health care today is that physicians are paid to see morepatients. I've got to see more patients and do more things to them to generaterevenue. But that is what has caused our crisis in health care. What we reallyshould be doing is rewarding physicians who take the time to make sure thepatient gets the care they need." News Contact: Christine Dardet,chris@dardetpr.com Phone: +1-954-753-5038 Cell: +1-561-866-7922 (6/25/09)

35. PAULINE ROSENAU, Ph.D., professor of management, policy and communityhealth at THE UNIVERSITY OF TEXAS School of Public Health, is available todiscuss health care reform and is very familiar with this research -- boththat undertaken in the U.S. and in other western industrialized countries:"Evidence and scientific research should guide congressional policy.Policymakers should pay close attention to research results when formulatingnew legislation. What works to improve quality and reduce costs whileincreasing access is knowledge regarding public insurance, private insurance,how to control costs, the value of comparative effectiveness research, whetheremployers should provide health insurance, etc. Policymakers may choose toignore research in formulating new health policy, but doing so increases costsand reduces quality, if not immediately, then in the long term." Rosenau isfluent in French. News Contact: Jade Waddy, Jade.Waddy@uth.tmc.edu Phone: +1-713-500-3307 (6/25/09)

36. LINDA FENTIMAN, professor of law at PACE LAW SCHOOL, teaches and haspracticed in the areas of criminal law and health care law: "The outlook forreal health care reform is more promising than it's been in years, preciselybecause employers and employees are facing huge pressure to rein in healthcare costs in a grim economy. A key issue is whether a government program willbe allowed to compete with private insurance companies and managed careorganizations. Real competition that will ensure both health care coverage andhealth care access is essential. In the past, we have gotten the worst ofgovernment-regulated capitalism, which has distorted the health care marketand led to increased costs for consumers." Fentiman recently completed a termas a Fulbright Scholar in Poland, where she was a professor at the Universityof Warsaw Faculty of Law, teaching American criminal law and comparativehealth law and bioethics. She also is a fellow of the New York Academy ofMedicine, has served as chair of the Health Law Committee of the Associationof the Bar of the City of New York, and chaired the Committee on Health Careand the Internet of the Health Law Section of the New York State BarAssociation. News Contact: Gladwyn Lopez, glopez@rubenstein.com Phone: +1-212-843-9231 (6/25/09)

37. SAMUEL H. FLEET, president and CEO of AMWINS GROUP BENEFITS:"Policymakers are missing many of the key opportunities to address what isreally broken about the system. Health care reform is going to happen duringthis administration, but its effectiveness will depend on whether we addressthe following issues. First, the four largest carriers in the country have 99percent of providers in the network, and in most states, the number onecarrier has 60-70 percent market share. In any other industry, this wouldraise antitrust issues, but for health care, no one seems concerned. Break upthe BUCA monopoly (Blue Cross/Blue Shield, United Healthcare, CIGNA and Aetna)and restore competition to the marketplace. Secondly, enable the Americanconsumer to become an astute buyer of health care -- the key to cost controlis to bring transparency to pricing. Every provider must disclose the netprices that they charge." Fleet is located in Warwick, R.I. News Contact: KatyFunk, katyf@imre.com Phone: +1-410-821-8220 (6/25/09)

38. BETSY MCCAUGHEY, chairman of the COMMITTEE TO REDUCE INFECTION DEATHS anda former lieutenant governor of New York, is a prominent non-partisan voice inthe health care debate and author of the Wall Street Journal article"Dissecting the Kennedy Health Bill": "The Kennedy bill, now being marked upin the Senate, shows that members of Congress are explicitly exempt from theplan. President Obama promised Americans they would have the same healthinsurance choices that federal legislators enjoy. Instead, the bill imposesrestrictions, regulations and mandates on most Americans while giving Congressa free pass. A second promise broken: President Obama says you may keep yourhealth plan if you like it. But the bill only allows certain plans." McCaugheyis based in New York. News Contact: Dean Draznin, dean@drazninpr.com Phone:+1-641-472-2257 Cell: +1-323-397-2647 Web site:http://online.wsj.com/article/SB124536864955329439.html (6/25/09)

39. DAVID L. KNOWLTON, board member, HEALTHWELL FOUNDATION, a national non-profit that assists underinsured patients with their out-of-pocket treatmentcosts: "As health care reform is debated on Capitol Hill, reform must betransformational, not incremental. Little changes will make little difference.They may shift who pays, but the changes will not meaningfully ease the burdenwithout both reducing costs and ensuring that those costs are shared fairly."Knowlton is the former deputy commissioner of Health for New Jersey. He isbased in Trenton, N.J. News Contact: Maria-Christina Zajac, maria-christina@avalanchepr.com Phone: +1-201-488-0049 Web site:http://www.healthwellfoundation.org (6/25/09)

40. CHRIS VAN GORDER, president and CEO of SCRIPPS HEALTH, a San Diego-basednon-profit system with five hospitals, 19 outpatient centers, 13,000 employeesand 2,600 affiliated physicians: "Expanding health care coverage is a toppriority that would bring great benefits. On the other hand, if 'cost control'results in inadequate reimbursement from an increasing population covered bygovernment health plans, providers would be negatively impacted. A loss orcurtailment of tax exemption would create additional serious financialconsequences in operations and philanthropy." News Contact: Steve Carpowich,carpowich.stephen@scripshealth.org Phone: +1-858-678-7183 (6/25/09)

41. RON BUFFUM, president of the TEXAS ASSOCIATION OF HEALTH UNDERWRITERS, aprofessional organization of independent health insurance agents from acrossthe state of Texas who are strong consumer advocates, has recommendedlegislators and the American public take time to look into all of the nuancesand details of the current health reform bill. He believes funding is only oneaspect of the unexplained and confusing political jargon included in the bill.Buffum can offer a different insight and perspective from the insuranceindustry's side: "I believe that Americans should be deeply concerned that thecurrent proposed health reform legislation does not include the involvement orcommitment of licensed health insurance professionals. We should be askingwhat will happen to the average consumer if a health insurance agent is notthere to monitor and work on behalf of the client. Will the enrollee have a 1-800 number, answered by a federal employee, as their only choice? Furthermore,we should take a step back and ask global questions, such as how will thisprogram be funded and define gravely lacking key elements? Only when we havethese answers can legislators truly act in a way that is in the best long-terminterest of all Americans." Buffum is based in the Austin, Texas, area. NewsContact: Laura Day, Laura@EisenMarketingGroup.com Phone: +1-859-291-4302(6/25/09)

42. ERIKA SCHWARTZ, M.D., and medical director with CINERGY HEALTH, has caredfor more than 100,000 patients over the past 30 years. Schwartz's ultimategoal is to empower people to take their health into their own hands and becomeresponsible for creating better health and better lives for themselves. As oneof the nation's recognized experts in the field of bioidentical hormones andan outspoken advocate for patients' rights, Schwartz has testified beforeCongress, appeared on many popular television and radio programs, and haswritten four best-selling books: "The health care crisis has enough blame togo around, but pointing fingers serves no purpose. The responsibility forone's health must start with the individual. What you put in your mouth is achoice you make. What sort of exercise you get is your decision. How you liveyour life is your matter -- not the government's, not any insurance company's.By taking steps to live smarter, healthier lives, the cost of health care willcome down as the burden on our health care infrastructure is reduced."Schwartz, an opinionated and extremely knowledgeable patient advocate, isavailable to speak about a myriad of health-related issues, including thoseregarding prevention, lifestyle and the power of choice. She is based in NewYork, and speaks fluent Spanish and French. News Contact: Lani Kopstein,ekopstein@5wpr.com Phone: +1-212-584-4332 (6/25/09)

43. STEVE TRATTNER, president of CINERGY HEALTH, is a health care managementand marketing veteran with over 22 years of experience. His specialty isidentifying specific market gaps in the health care system and addressingthose underserved demographics with innovative insurance solutions: "The factthat 47 million have either opted out of paying for health insurance or simplycannot afford it says we need more and better choices in health insuranceplans, particularly as it regards covering essential health care." Trattner isavailable to speak about the health care insurance industry, including reformand other politically relevant topics related to the health care debate atlarge. He is based in Florida. News Contact: Lani Kopstein, ekopstein@5wpr.comPhone: +1-212-584-4332 (6/25/09)

44. GEORGE THOMAS DEVRIES, III, is chairman, CEO, co-founder of AMERICANSPECIALTY HEALTH, INC., in San Diego, one of the nation's largest employerwellness and preventive health care organizations, and a pioneer of telephonehealth coaching: "Our organization's experience in managing employeeprevention and wellness, fitness and complementary health care programs hasproduced results that demonstrate that these areas must be an essential partof any health care reform. By creating a 'culture of health' within theemployer environment, members are encouraged to better manage and improvetheir health. The evidence shows that this focus on healthy lifestyles canreduce health care costs. We applaud the national focus on health care reformand the president's emphasis on preventive care. We believe that the privatehealth care sector can help achieve our nation's goals and deliver realresults for Americans." DeVries can discuss: 1) why wellness and preventivecare are vital to health care reform; 2) the future of wellness and preventivehealth; 3) employer wellness programs and success stories; 4) telephone healthcoaching and success stories; and 5) wellness and cost savings for employersand the nation. News Contact: Lisa Freeman, lisaf@kevinross.net Phone: +1-818-597-8453, ext. 4 Web site:http://www.ashcompanies.com/AboutUs/Management/Default.aspx?bio=1 (6/25/09)

45. CORI UCCELLO, senior health fellow, AMERICAN ACADEMY OF ACTUARIES:"Although the potential impact of any given reform will depend on its specificdetails, actuarial considerations will be vital when determining whetherparticular proposals will lead to improved markets with increased access toaffordable coverage. In particular, three of the keys to viable reform are: 1)insurance markets must attract a broad cross section of risks; 2) marketcompetition requires a level playing field; 3) health-spending growth must bereduced." Uccello is located in Washington, D.C. News Contact: AndrewSimonelli, Simonelli@actuary.org Phone: +1-202-785-7872 (6/25/09)

46. GLEN TULLMAN, ALLSCRIPTS' chief executive officer, has been leading thecharge to radically accelerate the movement towards a truly interconnectedhealth care system and affect the kind of reform on our administration'scurrent agenda. Tullman is available to discuss meaningful use, computerizedphysician order entry requirements, personal health records (PHRs) andelectronic health records (EHRs): "We cannot create an electronic health carehighway and not have onramp for patients. Right now, PHRs aren't connected andnobody wants to use them, but who wanted to be the first fax users?" More than150,000 physicians, over 700 hospitals and nearly 7,000 acute care/home carefacilities across the U.S. utilize Allscripts' solutions to automate andconnect their clinical and business operations, transforming today'sdisconnected system of health care into a connected system of health. Tullmanis located in Chicago. News Contact: Janet Cabibbo, jcabibbo@acmarketingpr.comPhone: +1-480-664-8412, ext. 15 Web site: http://www.allscripts.com (6/25/09)

47. MICK WHITLEY, president and managing director of HCL INTERNATIONALstresses that the topic of nurses needs to be a part of any conversation abouthealth care reform: "Some of the stated goals of health care reform haveincluded lower costs, greater coverage and higher quality care. Yet,considering recent U.S. Dept. of Health and Human Services figures, we willrequire 1.2 million new RNs by 2014. Other challenges include an aging (andretiring) workforce, fewer students and teachers, high turnover rates, and alack of funding for U.S. nursing schools. Nursing shortages are especiallydire in the areas of critical care." A nurse himself, Whitley has worked infacilities in the UK and Australia, and has had dealings with facilities inCanada, United Arab Emirates, Sri Lanka and Poland. He can provide a globalperspective on issues such as: how nurses can and must factor into any plannedreform of our health care system; the issue of internationally trained nurses;pending legislation aimed at addressing the nursing shortage, nurse-patientratios, and nursing education; and how other countries have addressed similarissues. He is based in New York. News Contact: Tania Zamorsky,tzamorsky@schwartz.com Phone: +1-212-725-4500, ext. 310 (6/25/09)

48. THOMAS R. RUSSELL, M.D., FACS, executive director of the AMERICAN COLLEGEOF SURGEONS, is an expert on health care reform and access to quality care forall Americans: "We cannot expect to improve access unless we address themounting health care workforce shortage in this country. Much has been writtenabout shortages in primary care and nursing, and we share those concerns. Butit's important that policymakers understand that the surgical workforce isalso facing shortages in many pockets of the country, and that it's importantto address these problems now because of the years it takes to train newsurgeons." Russell is based in Chicago. News Contact: Barb Hemberger,bhemberger@webershandwick.com Phone: +1-952-346-6232 (6/25/09)

49. ANDREW L. WARSHAW, M.D., FACS, surgeon-in-chief and chairman for theDepartment of Surgery at MASSACHUSETTS GENERAL HOSPITAL, is an expert onhealth care reform and access to quality care for all Americans: "The specificissue the American College of Surgeons and Operation Patient Access are mostconcerned about is the shortage of surgeons in the U.S. Over the past 25years, the number of general surgeons per capita has dropped 25 percent.Presently, one-third of rural hospitals have a surgeon leaving within the nexttwo years. And, more than half of rural general surgeons are older than age50. This is a critical situation because general surgeons are the men andwomen who often staff trauma centers where you would be taken if you areseriously injured or in an accident." Warshaw is in Boston. News Contact: BarbHemberger, bhemberger@webershandwick.com Phone: +1-952-346-6232 (6/25/09)

50. EVA MOR, Ph.D., epidemiologist and specialist in gerontology and healthcare management, is the author of a new book called "Making the Golden YearsGolden" and has worked for over three decades with the elderly in varioushealth settings. Mor can speak about the system as it is, especially withregard to Medicare and Medicaid and its impact on recipients, and what reformwould bring: "Just as it takes a village to raise a child, we should apply thesame formula to seniors. By coming together to care for our elderly, we areultimately improving everyone's quality of life. Legal protections areespecially critical for the growing population who stay in their own homesuntil the end of their lives. Remaining in your own home is the best of allpossibilities for maintaining quality of life. Within 10 years, there will be77 million people age 55 and older. Few baby boomers are ready for theirparents' aging, let alone their own." Mor is located in New York City and isfluent in Russian, Polish, Yiddish and Hebrew. News Contact: Deb Zipf,deb@mediamuscle.com Phone: +1-203-226-0199 Web site:http://www.goldenyearsgolden.com (6/25/09)

51. KIPP LASSETTER, M.D., CEO of MEDICITY: "With the American Recovery andReinvestment Act of 2009 driving the health care industry to quickly deployelectronic health records (EHRs) and other building blocks for healthinformation exchange to meet the 'meaningful use' stipulation for stimulusfunding, there will be strong growth in the adoption of EHRs, computerizedphysician order entry, physician and patient portals, and interoperableclinical data exchange technologies via health information exchanges (HIEs),both inside and outside hospital walls." A leader in delivering healthinformation exchange, Medicity serves more than 700 hospitals and healthsystems, leading HIEs, and thousands of physician practices. Lassetter candiscuss health care technologies that will contribute to "meaningful use,"including EHRs through health care information exchange. He is located in SaltLake City. News Contact: Kate Donlon, kdonlon@acmarketingpr.com Cell: +1-619-876-2654 (6/25/09)

52. ROB LYNCH, CEO of not-for-profit eyecare benefit provider VSP VISIONCARE, can discuss how ancillary benefits, such as vision and dental care, willplay an increasingly larger role in the overall health care reform and publicpolicy discussions: "Secondary coverage providers are not offered a voice atthe table, which is a major concern. While eye health is not seen as a corebenefit, proper and regular eye examinations are a major component togenerating major and lasting savings for chronic disease maintenance. Regularvision health maintenance can save individuals money in long-term health carecosts due to the early identification of diseases like diabetes, hypertension,high cholesterol, and others." News Contact: Andrea Collins, acollins@kcsa.comPhone: +1-212-896-1232 (6/25/09)

53. KATY BEH NEAS, vice president of government relations for EASTER SEALS,manages their federal and state public policy activities, including a staff ofsenior lobbyists who are integral to the development of health, education,employment and other policies that help children and adults with disabilitieslive, learn, work and play in the community: "If a health care reform proposalmeets the needs of people with disabilities, it will meet the needs of thegeneral public." Easter Seals' government relations staff are working closelywith congressional staff on the development of health care reform legislationto ensure that it meets the comprehensive needs of children and adults withdisabilities. Neas has been a member of Easter Seals' government relationsteam since January 1995. She is also an officer of the national disabilitycoalition, Consortium for Citizens with Disabilities. Neas is based inWashington, D.C. News Contact: Kristen Barnfield, kbarnfield@easterseals.comPhone: +1-312-551-7147 Web site: http://www.easterseals.com (6/25/09)

54. Following are experts on health care reform from the AMERICANPSYCHOLOGICAL ASSOCIATION:

-- NORMAN ANDERSON, Ph.D., chief executive officer of APA: "Mental andbehavioral health are integral to overall health. Reform should also transformthe way health care is delivered. Because modifiable behavioral factors, suchas smoking and improper diet, are the leading causes of chronic healthproblems and mortality in the U.S., psychology, as the science of behavior,has much to contribute to improving the health status of our nation." Andersonis based in Washington, D.C.

-- KATHERINE NORDAL, Ph.D., executive director for professional practice ofAPA: "Too often when a patient seeks treatment for a chronic disease such asdiabetes, obesity, cancer or a heart condition, that treatment fails to takeinto account the patient's emotional and psychological needs. Psychologistsprovide vital mental and behavioral health services as part of primary andchronic care management." Nordal is based in Washington, D.C.

-- JAMES BRAY, Ph.D., president (2009) of APA, and associate professor offamily and community medicine for BAYLOR COLLEGE OF MEDICINE: "The mind andthe body are inextricably linked. Psychological services can better helppeople manage behavioral and psychosocial treatments of chronic diseases aspart of a collaborative health care system. To help control costs and improveoutcomes, reform should integrate psychological and behavioral health servicesinto primary care services." Bray is based in Houston.

-- CAROL GOODHEART, Ed.D., president-elect (2010) of APA, and independentpracticing psychologist: "The future of our nation's health depends on asystem that provides integrated care for the mind and the body. Among otherthings, we need to ensure that health care reform ensures access to qualitymental and behavioral health promotion, screenings and referrals, andprevention for all Americans." Goodheart is based in Princeton, N.J.

News Contact: Angel Brownawell, abrownawell@apa.org Phone: +1-202-336-5955(6/25/09)

55. DR. MICHAEL PAINTER, senior program officer, quality/equality team forROBERT WOOD JOHNSON FOUNDATION's Aligning Forces for Quality, can cite,chapter and verse, what's wrong with the quality of health care in America anddiscuss how we can fix it: "Quality health care, for the uninitiated, is carethat is safe, effective, patient-centered, timely, efficient and equitable.Reform won't work without performance measurement (better info on doctors andhospitals), quality improvement (closing racial and ethnic disparities) andconsumer engagement (consumers must make informed choices)." Painter islocated in Princeton, N.J. News Contact: Aaron Cohen,aaron.cohen@mslworldwide.com Phone: +1-202-261-2869 Web site:http://forces4quality.org/about-af4q (6/25/09)

56. DR. STEPHEN KARDOS, chief medical officer of TRIVERIS, a healthtechnology and services provider: "Our country is going bankrupt in every waywhile Washington fiddles around implementing the same old failed solutions toour health problem. Conflicted interests are strangling required reform. Onlygood information that is readily available will loosen this death grip onAmerica. Is it possible that sound byte decision-making is obscuring the factsneeded for successful reform?" Kardos is located in Rumson, N.J. News Contact:Zibi Jamal, zibi.jamal@webershandwick.com Phone: +1-408-685-0612 Web site:http://www.triveris.com (6/25/09)

57. DR. GARRISON BLISS is the founder and president of QLIANCE MEDICAL GROUP,a direct primary care practice in Seattle, and past president of The Societyfor Innovative Medical Practice Design: "During the past 30 years as a primarycare doctor, the practice of medicine has evolved from an intellectual andhumanistic professional pursuit to something more akin to dodge ball, withdoctors seeing 30 or more patients a day and carrying patient loads of 2,000-5,000 individuals. Thirteen years ago, I left the game the only way I could --I stopped taking insurance money, reformulated my primary care practice andstarted working directly for my patients. During that time, I have learned alot about how our medical system was destroyed and how it can be repaired."News Contact: Robin Buckley, robin@buckleykaldenbach.com Phone: +1-703-533-9805 (6/25/09)

58. MICHAEL REINEMER, vice president of communications and policy forAMERICAN ASSOCIATION FOR HOMECARE in Arlington, Va., a trade association thatrepresents providers of home medical equipment and services, such as oxygentherapy, power wheelchairs, hospital beds and diabetic supplies: "The Housebill does not reveal how the government will pay for the health care reforms,so there is more debate to come." Reinemer can discuss how home and community-based care fits into the larger goal of reducing costs and reducinghospitalizations in Medicare and Medicaid. (6/25/09)

59. JAY GLEISCHMAN, CEO and managing partner of 4GEN CONSULTING, an ITbusiness management company: "The cost, efficiency and effectiveness of healthcare in the U.S. will never be properly addressed until there is a recognitionthat 40 percent of the cost of health care lies outside of the medical andclinical services that actually touch patients." Gleischman can be located inDetroit or Chicago. News Contact: Andrea Bogos Trapani,atrapani@identitypr.com Phone: +1-248-258-2333 (6/25/09)

60. AL WAXMAN, senior managing member and CEO of PSILOS GROUP, a venturecapital firm investing growth capital in the health care economy: "The mainissue with any legislation to fix the health care system is that we don't havea system. We have chaos. Legislation on its own only increases chaos. We needto innovate our way out of this problem, or the country will go bankrupt."Waxman is located in Santa Fe, N.M. News Contact: Dave Reddy,dreddy@webershandwick.com Phone: +1-650-868-4659 (6/25/09)

61. ERICH STERNBERG, president of ALWAYSCARE BENEFITS, a privately owned andoperated insurance provider based in Baton Rouge, La., has already spoken withseveral different members' offices from the United States Senate and House ofRepresentatives (both Democrats and Republicans) about proposed health carereform. Sternberg has offered to testify before Congress on this issue as hisfather, Hans Sternberg, chairman and CEO of the company, did several yearsago. He is available to discuss the proposed changes, including: 1) the prosand cons of the current suggested reforms; 2) how forcing small-businessowners to use the federally mandated options could stifle creativity andinnovation; 3) the financial impact various modifications could have on bothsmall and large businesses; and 4) the potential effect some of theseproposals could have on employees. Sternberg is also part owner of AlwaysCareand can speak to the issue as a small-business owner as well. News Contact:Amy Jaick, ajaick@goodmanmedia.com Phone: +1-212-576-2700, ext. 229 (6/25/09)

62. JUDITH R. LAVE, Ph.D., professor and chair of Health Policy andManagement at the UNIVERSITY OF PITTSBURGH's Graduate School of Public Health,and director of the Pennsylvania Medicaid Policy Center, is an expert inhealth care financing, health insurance, health care for children, economicsof mental health, and cost of illness and graduate medical education. Lavereceived her doctorate in economics from Harvard University. She was alsoelected to the Institute of Medicine of the National Academy of Science andthe National Academy for Social Insurance, and is a distinguished fellow ofAcademyHealth. She is on the technical advisory group for the PennsylvaniaHealth Care Cost Containment Council and on the board of health services forthe Institute of Medicine, and was a commissioner for the Medicare PaymentAdvisory Commission and its predecessor, the Prospective Payment AssessmentCommission. Lave is the author of more than 140 scientific publications. NewsContact: Clare Collins, collcx@upmc.edu Phone: +1-412-352-2886 (6/25/09)

63. SUSAN RELLAND, of counsel in law firm MILLER & CHEVALIER, practices inthe area of employee benefits, with a focus on health and welfare planadvisory and policy services. She assists employers and health plans with thetax, legal and planning issues related to implementing and administeringdomestic and international benefit plans, and to comply with federal laws. Sheis able to discuss how many of her clients have concerns with health carereform policy and support an individual mandate, want improving quality to bea priority feature of health care reform, don't support the establishment of apublic health care plan, and don't want their employees taxed on the value oftheir employer-provided health benefits. Relland can discuss how employersstruggle to provide good health care options for their employees as costsbecome less manageable, and how employers hope that the current health reformdiscussion will include more meaningful focus on health care cost and qualityissues. She is based in Washington, D.C. News Contact: Lisa Nemon,lnemon@greentarget.net Phone: +1-312-252-4108 Cell: +1-832-715-2114 Web site:http://www.millerchevalier.com/srelland (6/25/09)

64. DR. JOHN KENAGY is a former physician and health care executive, HarvardBusiness scholar, health care consultant/advisor, and author of "Designed toAdapt: Leading Healthcare in Challenging Times" (Summer 2009). He says the keyto restoring the fiscal health of the health care system isn't pouring moremoney into reform efforts, but rather conserving resources, eliminating waste,and developing efficiency. Based on his work as a visiting scholar at HarvardBusiness School, studying those few organizations that excelled at managingcomplex, dynamic, unpredictable work, he has developed a process called"adaptive design," which redesigns health care organizations to deliverexactly what the patient needs, safely, at a continually lower cost. Kenagy isbased in Massachusetts. News Contact: Laura Moss, laura@sternassociates.comPhone: +1-908-276-4344, ext. 218 (6/25/09)

65. DR. JASON HWANG is the executive director of health care at INNOSIGHTINSTITUTE and co-author of the "The Innovator's Prescription: A DisruptiveSolution to Health Care" (January 2009). He says policymakers should focus onmaking health care affordable, not finding ways to afford health care. Heproposes two reforms to help reduce costs: First, hospitals must decentralizeactivities to enable the majority of routine care to be delivered in thecheapest venues (by nurse practitioners, assistants, outpatient clinics andonline forums). Second, insurers and providers must integrate their services,as Kaiser Permanente has done. Integrated providers profit from maintainingpatient wellness, so they have great incentive to provide quality, low-costcare. Hwang is based in California. News Contact: Laura Moss,laura@sternassociates.com Phone: +1-908-276-4344, ext. 218 (6/25/09)

66. PETER KUHN, MEDSEEK's chief executive officer, is a topic expert on HITadoption and the creation of HIE exchanges under the current administration.Kuhn can address the impact of constituent-based portal technologies, andleveraging disparate technology investments to create EHRs and improve thecost and quality of care. A leader focused exclusively on eHealth technologiesand creating a better experience for constituents across the health careenterprise, including consumers, patients, family members, physicians,employees and payers, MEDSEEK's content management system is used by more than650 hospitals. MEDSEEK, recently named KLAS Category Leader for ClinicalPortals, creates eHealth ecoSystems to remove traditional integration andcommunication barriers, and create a "virtual front door" for the hospital.Kuhn can discuss health care technologies that will contribute to "meaningfuluse," including EHRs through health care information exchange. Kuhn is locatedin Birmingham, Ala. News Contact: Janet Cabibbo, jcabibbo@acmarketingpr.comPhone: +1-480-664-8412, ext. 15 Web site: http://medseek.com (6/25/09)

67. PHIL LEBHERZ, a 30-year insurance veteran, founded the FOUNDATION FORHEALTH COVERAGE EDUCATION. Based on the premise that one-third of the 45million uninsured Americans are eligible for current government-sponsoredhealth coverage but don't know it, he launched U.S. Uninsured Help Line (800-234-1317) and CoverageForAll.org in 2004 to help people access their healthcoverage options, thereby reducing the ranks of the uninsured. Lebherz isavailable to speak about the FHCE and the current health care reform debate.News Contact: Susan M. Tellem, stellem@tellem.com Phone: +1-310-313-3444 Website: http://www.coverageforall.org (6/25/09)

68. LAURA ANDERKO, Ph.D., RN, is the Robert and Kathleen Scanlon Chair inValues Based Health Care at GEORGETOWN UNIVERSITY MEDICAL CENTER's School ofNursing and Health Studies. Anderko, who is a public health expert,specializes in environmental health nursing. She is a Robert Wood JohnsonExecutive Nurse Fellow and also serves on the Environmental ProtectionAgency's Children's Health Protection Advisory Committee. Her professionalexperience focuses on health disparities, vulnerable populations andenvironmental health. She is the recipient of the 2009 Charlotte Brody Awardfor her work to improve public health by protecting the environment. Regardinghealth care reform, Anderko can address the need for more investment in publichealth measures as a means of preventing disease and keeping society healthy.News Contact: Bill Cessato, cessatow@georgetown.edu Phone: +1-202-687-7936(6/25/09)

69. JAN MALCOLM is CEO of COURAGE CENTER in Minneapolis, a non-profitrehabilitation center for people with physical disabilities. Prior to this,Malcolm was a senior program officer for the Robert Wood Johnson Foundation inPrinceton, N.J., where she helped develop funding initiatives to strengthenthe nation's public health system. She served as Minnesota's commissioner ofhealth from 1999-2003, where she led passage of major initiatives in tobaccoprevention and elimination of health disparities. Previously, Malcolm was vicepresident of public affairs at Allina Health System, and a senior vicepresident of government programs and public policy at HealthPartners. She hasbeen active in state and national health care, public health associations, andgovernment commissions on health care access and quality. News Contact: SueWarner, Sue.Warner@couragecenter.org Phone: +1-763-520-0263 Cell: +1-763-258-6889 (6/25/09)

70. JOHN TSCHIDA is vice president of public affairs and research at COURAGECENTER in Minneapolis, a non-profit rehabilitation center for people withphysical disabilities. Tschida is responsible for leading public policy andadvocacy initiatives. Earlier in his career, he held a number of positions atthe Minnesota House of Representatives and served as a research fellow at theNational Rehabilitation Hospital Center for Health and Disability Research inWashington, D.C. Tschida acquired a spinal cord injury more than a decade ago.Since that time, he has worked to improve health care delivery systems forpeople with disabilities. A graduate of Macalester College in Minnesota,Tschida holds a master's degree in public policy from Georgetown University.He has written numerous articles on disability, health care and public policyfor local and national newspapers and magazines. News Contact: Sue Warner,Sue.Warner@couragecenter.org Phone: +1-763-520-0263 Cell: +1-763-258-6889(6/25/09)

71. ROBERT J. BARNET, M.D., M.A., FACP, FACC, faculty scholar in residence,GEORGETOWN UNIVERSITY MEDICAL CENTER's Center for Clinical Bioethics, is agraduate of the University of Notre Dame and Loyola University School ofMedicine (Chicago). He has a Master of Arts in history from the University ofNevada and a Master of Arts in philosophy from the University of Notre Dame.Barnet has been involved in medical ethics since 1982. He has lecturedinternationally and published more than 60 articles, on both cardiology andethics, including AIDS, end-of-life issues, human dignity, health policy andthe philosophy of medicine. Barnet can speak to decision-making, health carereform, malpractice and medical error, and the ethical foundation of healthcare. News Contact: Tressa Iris Kirby, tk275@georgetown.edu Phone: +1-202-687-8865 (6/25/09)

72. STEVEN RUSSELL, QUADRAMED's senior vice president of corporatedevelopment, is available to discuss the challenges of electronic healthrecords (EHRs) and computerized physician order entry (CPOE) deployment,including timeframes, resources and internal politics, as well as thequantifiable benefits -- delivering improved clinical and financial outcomesfor health care stakeholders. Without a doubt, the American Recovery andReinvestment Act of 2009 and economic stimulus funding have caused health careproviders to redirect budgets to achieve integrated patient data access andexchange through EHRs, evidence-based clinical decision support throughintegrated CPOE, and overall improved patient safety and care. Given thegovernment and socio-economic catalysts, QuadraMed expects significantadoption of these health care information exchange technologies to occurduring this administration. Russell is located in Reston, Va. News Contact:Kate Donlon, kdonlon@acmarketingpr.com Cell: +1-619-876-2654 (6/25/09)

73. ALAN PORTELA, CLINICOMP's chief operating officer, is available todiscuss the sequence that typically occurs as health care providers begintheir adoption of health care information exchange technology, and theanticipated growth that the nation will see in clinical charting, computerizedphysician order entry (CPOE) and electronic health records (EHRs) during thisadministration. As the HITECH Act lights a fire under health carestakeholders, many providers begin with the basics of intelligent charting,CPOE and, finally, EHRs. Portela is located in San Diego. News Contact: KateDonlon, kdonlon@acmarketingpr.com Cell: +1-619-876-2654 (6/25/09)

74. PAUL H. KECKLEY, Ph.D., is the executive director of the DELOITTE CENTERFOR HEALTH SOLUTIONS, a part of Deloitte LLP. Keckley provides strategicguidance on the development of center research and thought leadership. He hashad 30 years of experience in academic medicine and the private sector, and iswell-regarded for his knowledge of health care economics, health policy andtrend analysis. News Contact: Sean Leous, sean.leous@hillandknowlton.comPhone: +1-212-885-0549 Cell: +1-917-715-3765 (6/25/09)

75. CHARLES JARVIS, assistant vice president of health care industry servicesand government relations for NEXTGEN HEALTHCARE INFORMATION SYSTEMS, is anexpert on health care legislation as it relates to the health IT (HIT)industry. He has his ear to the ground in Washington and can provide insightinto timing of a reform bill and other related health care, stimulus and ITinitiatives. He is located in Horsham, Pa. News Contact: Beth Meiklejohn,bmeiklejohn@dbcommunications.net Phone: +1-215-957-0300 (6/25/09)

76. JAY ANLIKER, chief executive officer of UMR and HARRINGTON HEALTH, candiscuss the health care reform's impact on the insurance industry. UMR is thenation's largest third-party administrator, and Harrington Health is abusiness process outsourcing unit. Both are UnitedHealthcare companies.Anliker is headquartered out of Wausau, Wis. News Contact: Melissa Bohlig,mbohlig@roepkepr.com Phone: +1-612-677-1717 (6/25/09)

77. DR. DONALD H. TAYLOR, assistant professor of public policy studies atDUKE UNIVERSITY, conducts research on health policy, aging and comparativehealth systems, including Medicare and long-term care. News Contact: SteveHartsoe, steve.hartsoe@duke.edu Phone: +1-919-681-4515 (6/25/09)

78. GEORGE DANKO, president of KARDIA HEALTH SYSTEMS, can discuss how healthIT will play a role in health care reform. Kardia Health Systems wasincorporated to commercialize the Mayo Clinic-invented EchocardiographyInformation Management System. Danko is headquartered out of Minneapolis. NewsContact: Meghan Bonneville, mbonneville@roepkepr.com Phone: +1-612-677-1717(6/25/09)

79. HARRY S. MARGOLIS, nationally recognized elder law attorney and founderof ELDERLAWANSWERS.COM, a comprehensive online resource for the delivery oflegal and financial information pertinent to aging, can comment on therecently introduced legislation to formulate a national disability insuranceprogram: "Senator Kennedy's proposal for a broad-based insurance plan forlong-term care will help address the huge challenges millions of seniors andtheir families face every day. While $50 a day is insufficient to pay for thecomprehensive care many seniors and others need, it can help fill the gap. Formany middle-income Americans, it may be just enough to make the difference andallow them to stay at home or to afford assisted-living care. In addition, thebill should be politically palatable because it doesn't replace the long-termcare insurance market. More affluent seniors may still want long-term careinsurance to pay for all of their care. And, it may make long-term careinsurance more affordable for middle-income Americans since they won't have tobuy as much coverage. Under Kennedy's plan, taxpayers can opt out if theychoose. This may undercut his social insurance model but may also help bluntpolitical opposition to the plan." Margolis is located in Boston. NewsContact: Zachary Heath, zachary@matternow.com Phone: +1-401-351-9503 (6/19/09)

PROFNET is an exclusive service of PR Newswire.To submit an Opportunity by e-mail: profnet@profnet.comTo consult the ProfNet Experts Database: http://www.prnewswire.com/profnetTo contact ProfNet by phone: +1-800-PROFNET, ext. 1To share a thought on ProfNet Expert Alerts: profnetalerts@prnewswire.com

SOURCE ProfNet
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