PROFNET EXPERT ALERTS: Getting in Shape / Moles and Melanoma / Skincare

Aug. 5, 2011

EXPERT ALERTS

1. Consumer Issues: Homeowners Are Continually Struggling With Energy Management

2. Health: Get in Shape: A One-Year Workout Countdown to the Olympic Games

3. Health: Is the Search for Contaminants in Water Sources Creating More Contamination?

4. Health: New Moles May Indicate Risk for Developing Melanoma

5. Health: People Must Understand How Delicate the Skin on the Face Is

OTHER NEWS & RESOURCES

1. #ConnectChat Recap: Making the Switch from Journalism to PR

2. Interesting Expert of the Week, Knights Templar Edition

3. A Brief Blog Profile: Shelterrific

4. Ten Easy Ways to Alienate Reporters

5. Inside PR Newswire: Maria Perez

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EXPERT ALERTS:

Via Expert Alerts, ProfNet members can alert reporters to experts who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please see the contact info at the end of the alert. You can also find Expert Alerts online on ProfNet Connect at http://bit.ly/pncalerts

**1. CONSUMER ISSUES: HOMEOWNERS ARE CONTINUALLY STRUGGLING WITH ENERGY MANAGEMENT IN ORDER TO EFFECTIVELY CONTROL ENERGY COSTS. Dennis Laughlin, an HVAC industry expert and president of Arzel Zoning Technology: "Homeowners must rethink their comfort equipment and energy consumption. Research shows 'peak load' occurs only about 3 percent of the time during each heating and cooling season. Homeowners can utilize variable speed equipment and other technologies to meet more typical load requirements, while more effectively delivering lower-than-peak capacity. In doing so, homeowners can experience maximum effectiveness, while using the least amount of energy. This greatly reduces wasted energy, provides whole-house comfort control and increases the money homeowners save on utility costs." News Contact: Colleen Weston, colleen@arzelzoning.com Phone: +1-800-611-8312

**2. HEALTH: GET IN SHAPE: A ONE-YEAR WORKOUT COUNTDOWN TO THE OLYMPIC GAMES. Cristina Rivera, a registered dietitian based in New York, is available to provide tips on ways everyone can get in their best shape for next summer's London 2012 Olympic Games: "The Olympic Games are less than a year away, and people's favorite athletes and sports can offer new inspiration to get active and eat healthy. There are many exciting ways people and their families can use the upcoming games as motivation to achieve their health and fitness goals." With experience as a sports nutritionist for New York University athletes, Rivera can discuss fun ways "Average Joes" can train like an athlete and improve their health by next summer. Her tips cater to families who are looking to adopt a more active lifestyle. Rivera is the founder of Nutrition in Motion and a certified specialist in sports dietetics, having worked with numerous running and triathlete teams to design specific meal plans for athletes during the training season. News Contact: Kamari Guthrie, kguthrie@ccapr.com Phone: +1-212-229-8480

**3. HEALTH: IS THE SEARCH FOR CONTAMINANTS IN WATER SOURCES CREATING MORE CONTAMINATION? Marc Hamel, product specialist at Horizon Technology in Salem, N.H.: "Organic solvents are broadly used in the process of testing environmental waters for toxic pollutants. Many of these solvents are carcinogenic and can pose a variety of human health-related dangers. With common liquid-liquid extraction techniques, large amounts of organic solvents are used to extract or retain trace amounts of contaminants to achieve a valid sample. When you evaporate the organic solvents for final analysis, they are often released back into the environment. The solution is to use glass fiber disks that capture and retain the compounds of interest while using only 10 percent of the solvents, while at the same time reducing human exposure and total costs of the sample preparation process." Hamel is available for media interviews. News Contact: Richard Berman, BermanTrenckCommunications@gmail.com Phone: +1-914-572-2707 Website: http://www.horizontechinc.com

**4. HEALTH: NEW MOLES MAY INDICATE RISK FOR DEVELOPING MELANOMA. Dr. Josh Fox, founder and director of New York- and New Jersey-based Advanced Dermatology P.C.: "The development of new moles is of concern because the higher the number, and the more irregular the moles, the greater the risk for developing melanoma, the most dangerous of the skin cancers. Melanoma occurs relatively infrequently, accounting for about 3 percent of skin cancer cases, but it causes about 75 percent of skin cancer deaths. Prevention is the best route to lowering your child's risk of the disease." News Contact: Melissa Chefec, mchefec@optonline.net Phone: +1-203-968-6625

**5. HEALTH: PEOPLE MUST UNDERSTAND HOW DELICATE THE SKIN ON THE FACE IS. Dr. Meryl Blecker Joerg, board-certified physician with New York-based Advanced Dermatology P.C. and the Center for Laser and Cosmetic Surgery: "The most common mistake people make is to overdo it. Facial cleansing is important because the face has so many sebaceous glands that secrete oil. In addition, we apply cosmetics and products that create a film on the skin, trapping pollutants from the environment. But in our zeal to remove the day's accumulation of oil, sweat, dirt, bacteria and dead skin cells, we tend to over-wash, over-scrub and over-dry our faces. Before scrubbing away all that oil and grime, people need to understand how delicate the skin on the face is." News Contact: Melissa Chefec, mchefec@optonline.net Phone: +1-203-968-6625

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

**1. #CONNECTCHAT RECAP: MAKING THE SWITCH FROM JOURNALISM TO PR: Dan Collins, senior director of media relations at Mercy Medical Center in Baltimore, discusses his transition from journalism to communications: http://bit.ly/pWf8MO

**2. INTERESTING EXPERT OF THE WEEK, KNIGHTS TEMPLAR EDITION: Each week, we spotlight an expert from our ProfNet Connect network of experts. This week's featured expert was Dr. Paul Crawford, a specialist in the history of the Crusades and military-religious orders (such as the Knights Templar, Knights Hospitaller and Teutonic Knights): http://bit.ly/rsZar8

**3. A BRIEF BLOG PROFILE: SHELTERRIFIC: Thomas Hynes reviews Shelterrific, a blog about everything related to home design: http://bit.ly/o3KjUJ

**4. TEN EASY WAYS TO ALIENATE REPORTERS: ProfNet Director Maria Perez shares journalists' pet peeves on working with PR pros: http://bit.ly/rqx3Xv

**5. INSIDE PR NEWSWIRE: MARIA PEREZ: ProfNet Editor Evelyn Tipacti interviews ProfNet Director Maria Perez for an inside look at PR Newswire: http://bit.ly/pAxYg3

ProfNet is an exclusive service of PR Newswire. To submit a request for experts: http://budurl.com/profnetquery  To search more than 40,000 profiles on ProfNet Connect, our online network of experts and PR professionals: http://profnetconnect.com  To share a thought on ProfNet or Expert Alerts: profnet@profnet.com

/PRNewswire – Aug. 5, 2011/

SOURCE ProfNet