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PR Newswire Broadcast Minute for Wednesday, Dec. 31

Wednesday, December 31, 2008 General News J E 4
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Moms Get Techie in 2009 With New Media and Technology

Today's time-starved, multi-tasking mothers are using more than band-aidsand paper-based calendars to manage their hectic lifestyles and growingfamilies. Mothers, now more than ever, are using technology such as video,blogs and wireless devices to multi-task through their busy days, using morethan five separate technologies daily. According to research released byindustry expert Maria Bailey in her new book, a mom's primary objective inusing technology is to stay in touch with her busy family and manage theirschedules effectively.

Sarah Palin Named Most Desirable Celebrity Neighbor for 2009

According to a survey of more than two-thousand U.S. adults conducted byHarris Interactive and commissioned by real estate Web site Zillow.com,fourteen percent of Americans would most like to be neighbors with SarahPalin, followed closely by thirteen percent who prefer Oprah Winfrey.Paparazzi magnets apparently don't make the best neighbors, as only twopercent of U.S. adults would like to be neighbors with David and Victoria"Posh" Beckham in the coming year.

Britney Spears was voted the worst celebrity neighbor in 2008, accordingto one in five U.S. adults. Rosie O'Donnell was a close second with eighteenpercent of the votes.

Is Echinacea In or Out? Should You Stock Up on Zinc? Why's the Neti Pot SoHot?

Echinacea was all the rage three years ago, and zinc lozenges were oneveryone's tongues last year. Which cold and flu treatments are the "it"products that doctors are recommending now? RealAge.com wants consumers toknow the latest science behind the cold and flu products that line drugstoreshelves. A new sinus center, with an interactive quiz on everything fromechinacea to hand washing, offers visitors the real deal on bolsteringimmunity and driving colds and flu away faster.

The Conference Board Consumer Confidence Index Falls to a New All-Time Lowin December

The Conference Board Consumer Confidence Index, which had increasedmoderately in November, declined to a new all-time low in December. The Indexnow stands at 38.0, down from 44.7 in November. The Present Situation Indexplummeted to 29.4 from 42.3 last month. The Expectations Index decreased to43.8 from 46.2 in November. The Consumer Confidence Survey is based on arepresentative sample of 5,000 U.S. households.

The PR Newswire Broadcast Minute is available by email at no charge tomembers of the media who sign up for PR Newswire for Journalists,http://www.prnewswire.com/media . For more information, contact Rob Fisher at408-365-8793 or email rob.fisher@prnewswire.com .Full story at:http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3891221

SOURCE PR Newswire
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