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PEMCO Insurance and Tully's Coffee Team Up to Make Coffee Orders Count - For Children's Hospital

Wednesday, March 19, 2008 General News J E 4
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SEATTLE, March 18 Placing a "super-long coffee order," aquirky trait shared by many Northwest residents, will now make a differencefor Children's Hospital and Regional Medical Center.

Beginning March 21, PEMCO Insurance will donate $1 to Children's Hospitalfor every Tully's Coffee customer who nominates a preferred "super-long coffeeorder" -- those unique concoctions made up of seemingly incongruousingredients and commands -- in weekly enter-to-win contests.

The contests are part of a six-week promotion between PEMCO Insurance andTully's Coffee that highlights the "Super-Long Coffee Orderer" character fromPEMCO's "We're A Lot Like You. A Little Different." ad campaign, whichconnects us as a community through tongue-in-cheek parodies of localresidents' traits.

"We're excited to partner with Tully's Coffee to support Children'sHospital in its mission to prevent, treat, and eliminate pediatric disease,"said PEMCO spokesperson Jon Osterberg. "Like PEMCO, Tully's is a locallybased company, and this promotion is a great opportunity to extend many of ourshared Northwest values."

In addition to helping raise money for Children's, those who nominatetheir "super-long" orders will have a chance each week to win a Tully's giftbag and $100 gift card compliments of Tully's. At the end of the six-weekpromotion, PEMCO will make a $10,000 donation to Children's Hospital in allsix winners' names.

To kick off the promotion, KMTT "The Mountain" radio station (103.7 FM)will broadcast live from Tully's flagship store at 4th Avenue and Union Streetin Seattle on Friday, March 21. During the 6 a.m. - 10 a.m. broadcast,participating Tully's stores will offer lattes for $1.03, and the first 103customers to the flagship store can enjoy a latte for free.

"People around the Northwest are known as coffee lovers, and we'reindividualistic," Osterberg said. "Often times our coffee orders express ourunique quirks. Short and simple drink orders are a rarity -- now it's allabout how many shots, packets and pumps you can get."

To qualify for the weekly prizes, Tully's customers must simply fill intheir unique "super-long" coffee order on entry forms, perhaps while waitingfor the person in front of them to finish what seems more like a short speechthan a coffee order. Completed entry forms can be dropped in jars found inparticipating Tully's stores throughout the Northwest.

Tully's will select winners on a weekly basis, and the winning entrieswill be featured at http://www.werealotlikeyou.com, along with otherrecognizable Northwest types like the Recumbent Bicycle Commuter, Green LakePower Walkers, and Blue Tarp Campers.

"Children's is honored to have been selected by PEMCO and Tully's asbeneficiary from this wonderful collaboration," said Peggy Walton, chair ofChildren's Hospital Board of Trustees. "The Northwest is a generous communityand we think this promotion will creatively inspire folks to support patientsand families in our area."

About PEMCO Insurance

PEMCO Insurance, established in 1949, is a Seattle-based provider of auto,home, boat, life, and umbrella insurance to Washington state residents. PEMCOInsurance is sold by community agents throughout the state and through PEMCOoffices. For more information, visit http://www.pemco.com.

About Tully's Coffee

Tully's Coffee Corporation is a fully handcrafted coffee roaster and aleading specialty coffee retailer and wholesaler. Through company-operated andfranchised specialty retail stores in Washington, Oregon, California, Idaho,Arizona, Montana and Utah and its global alliance partner in Japan, Tully'spremium coffees are available at more than 400 branded retail locations.Tully's wholesale division also distributes handcrafted coffees and relatedproducts via office coffee services, food service distributors, and thousandsof leading s
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