Ottilie & Lulu Tween Products Partners With KiDS of NYU Langone to Bring Clean, Healthy Grooming to NYU Hospital Kids

NEW YORK, Nov. 2, 2011 /PRNewswire/ -- Ottilie & Lulu, the New York based tween skin and hair care line, and KiDS of NYU Langone have partnered to lift the spirits of hospitalized tweens and build clean, healthy grooming habits.  To start its partnership and get the giving season off to a great start, KiDS of NYU Langone is asking its donors to purchase 2 Ottilie & Lulu Gift Sets and donate the second set to tweens in its hospital.  Ottilie & Lulu will donate 10% of sales to KiDS of NYU.  

"KiDS does an incredible job of supporting pediatric patients and their families at NYU Langone Medical Center. Ottilie & Lulu is proud to partner with them to encourage healthy grooming, to build a positive self image, and to make a tween's hospital stay the best it can be," says Deborah Hernan, founder and CEO of Ottilie & Lulu.  "A hospital is a complicated place for children, so something as simple as clean skin and hair goes a long way to making a young person feel refreshed and renewed."  Hernan, a former Revlon Executive and Manhattan resident, founded Ottilie & Lulu in 2009 because she grew frustrated by the lack of safe, healthy, gentle grooming options for her tween daughter.

Ottilie & Lulu was recently awarded the Parent Tested Parent Approved (PTPA) award for its Clean Skin Face Wipes.  The product line consists of specially formulated skin and hair care products that are paraben free, vitamin enriched, and gentle yet effective for young skin.  In addition, Ottilie & Lulu's healthy message and product quality got the attention of the legendary New York toy store, FAO Schwarz where it is sold in store and online at FAO.com.

"When kids are in the hospital, they don't always feel like themselves.  We believe that our partnership with Ottilie & Lulu will give our kids a special treat and make them feel good about themselves.  Since the products are about clean, healthy grooming, we are also able to share a healthy message about taking care of yourself," says Alice Tisch, chair of the Board of Directors of KiDS of NYU Langone.

About Ottilie & Lulu: Founded in 2009 by former Revlon Executive and tween mom, Deborah Hernan, Ottilie & Lulu promotes clean, healthy grooming with its line of skin and hair care products. These products are paraben, phthalate, sodium lauryl sulfate, mineral oil and petrolatum free.  Formulas are dermatologist, allergy, and clinically tested -- but not on animals. The line includes shampoo, detangling conditioner, body wash, body lotion, the SPF daily moisturizer was voted "The Best" by Discovery Girls Magazine and facial wipes which received the coveted 2011 PTPA Seal making it a stand out product among mothers who rate and review hundreds of products for families. Ottilie and Lulu is available at www.ottilieandlulu.com, www.amazon.com, www.dermstore.com and in children's boutiques across the country.

About KiDS of NYU Langone:  Founded in 1991, by a group of parents and pediatric doctors, KiDS of NYU Langone works in partnership with the Department of Pediatrics at New York University Langone Medical Center to enhance clinical and supportive care for children and families, to fund research into childhood illnesses, and to promote a child-friendly atmosphere.  KiDS has raised more than $20 million for Pediatric and is unique among pediatric philanthropic efforts in that it provides funds to inpatient and outpatient programs that serve children throughout the Medical Center. Learn more about KiDS at www.kidsofnyu.org.

Contact: Engelman & Co, 212-645-9222Emily Gambir, emily@engelmanandco.com

SOURCE Ottilie & Lulu