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One Bowl Stronger, One Step at a Time

Wednesday, July 16, 2008 General News J E 4
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BATTLE CREEK, Mich., July 15 Girls' nights with your oldcollege roommates. Long weekends with the grandkids. Holidays with theentire family. Date night alone with your husband. It's moments like thesethat warm the heart and make life so special. And it's moments like thesethat make you realize how important it is to keep your heart healthy. SmartStart (R) cereal is empowering women to take charge of their heart health withits new Smart Start (R) Strawberry Oat Bites cereal.

When it comes to heart health, it's about small, simple steps that add upto daily feelings of accomplishment. Smart Start (R) Strawberry Oat Bitescereal contains whole-grain oats, potassium and is low sodium, ingredientsthat promote heart health(1). And its great taste makes it an easy additionto your daily routine. New Smart Start (R) Strawberry Oat Bites cereal,together with simple everyday lifestyle changes, give women ways to get onestep closer to a strong heart.

"Heart health is a journey that requires a person to set their own goalsand define success for themselves," said Jennifer Garrett, Ph.D., director ofnutrition marketing, Kellogg Company.

"Smart Start Strawberry Oat Bites cereal is one easy step along the way toaccomplishing those goals."

Do It with Heart

Women put heart into everything they do. And with Smart Start (R)Strawberry Oat Bites cereal, it's easier to put a little health back into yourheart.

In addition to its new cereal, Kellogg Company is also offering onlinetools at www.kellogg.com/healthybeginnings to help women chart their progresstoward a more heart-healthy lifestyle. Heart-health expert Dr. SuzanneSteinbaum urges women to take an active role in their heart health.

"Small changes to promote heart health can add up to big results," Dr.Steinbaum said.

"Kellogg is not only making heart health taste better, but it's alsooffering women some great online tools, like BMI trackers and a heart diseaserisk assessment quiz."

In addition to eating a heart-healthy breakfast like Smart Start (R)Strawberry Oat Bites cereal, you can also take simple steps to make your heartone activity stronger:

-- All the world's a gym. Become one chore stronger, you choose how.Dance around the house for a few minutes while you're dusting or do somelunges while you're vacuuming. Deep breaths can help with stress managementand relaxation, two important things to be part of your day. And, increasingyour heart rate, whether it be dancing around the house or doing lunges, canhelp protect your heart!

-- Put some muscle into it. Replace your electric mixer with a whisk andstir as fast as you can until the job's done.

-- Take a friend. Whether it's a girlfriend or a furry friend, enlistingthe help of someone else is a great way to get motivated. Ask your girlfriendto go on a walk with you. Don't have that much time? Give Fido a break andfetch the paper yourself!

-- Play time. Whether it's hopscotch or kickball, don't be afraid to joinin on the fun with your kids or grandkids.

-- Just keep moving. Take the stairs, park further away from the store,keep moving, keep breathing ... just keep going.

For more information and tips for keeping your heart healthy, visitwww.SmartStart.com.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is theworld's leading producer of cereal and a leading producer of conveniencefoods, including cookies, crackers, toaster pastries, cereal bars, frozenwaffles, and meat alternatives. The company's brands include Kellogg's,Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, SpecialK, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust andKashi. Kellogg products are manufactured in 19 countries and marketed in morethan 180 countries around the
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