One A Day(R) and Major League Baseball Raise Over $106,000 to Strike Out Prostate Cancer
As part of the program, One A Day and MLB will donate $10 for everystrikeout throughout the 2008 Major League Baseball season to the ProstateCancer Foundation, the world's largest philanthropic source of support forprostate cancer research. An additional $1 million will be donated if any onepitcher achieves 21 strikeouts in a nine-inning game to set a new MLB record.The goals of the program are to raise funds to support research to find a curefor prostate cancer and to raise awareness about the importance of maintainingprostate health through proper nutrition and early detection of problems.
"We are thrilled that One A Day and Major League Baseball have cometogether to raise awareness and funds to help find better treatments and acure for prostate cancer," said Dave Perron, Vice President, Baseball andSports Enterprises for the Prostate Cancer Foundation. "With these two strongorganizations in the fight, we know we'll be able to do even more to find acure for this deadly disease."
Prostate cancer is a disease one in every six men will be diagnosed withduring his lifetime. For Chicago White Sox designated hitter and programspokesperson Jim Thome, the disease hits very close to home.
"Prostate cancer affects far too many men each year including members ofmy own family," said Thome. "So, getting involved in this program with One ADay was a no brainer. I want to do all I can to spread the word about thethings men can do to help maintain their prostate health."
One A Day has complete multivitamins specially formulated for men tosupport prostate health. Both One A Day Men's Health and One A Day Men's 50+Advantage have selenium to help support prostate health.
"We created this program with MLB with high expectations based on ourshared commitment to Americans' health and well-being," said Jay Kolpon, VicePresident, Marketing, Bayer HealthCare. "With $106,120 raised so far, the 'OneA Day Men's Presents the MLB Prostate Cancer Challenge' is set to makeimportant strides in the fight against prostate cancer."
Each month of the season, an update on the number of strikeouts andcontribution to date is announced through a national television and printcampaign. The program will culminate during the postseason with a televisedon-field ceremony announcing the strikeout and contribution totals for theseason.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties(MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing andprotection. Major League Baseball Properties is responsible for managingconsumer licensing activities, developing national advertising campaigns,cultivating sponsorship opportunities with major consumer brands andcorporations, growing the game and the business of baseball outside the UnitedStates and creating national marketing programs in conjunction with Clubs,broadcast rightsholders and national sponsors. MLBP also operates afull-service video and audio production unit (Major League BaseballProductions), a publishing division and stock photo licensing agency, andmanages logistics for the All-Star Game and World Series as well as all otherspecial events. For more information on Major League Baseball, log on towww.MLB.com.
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