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On September 29 Nickelodeon, Nicktoons Network and Nick G.A.S. Go Dark to Celebrate Fourth Annual Worldwide Day of Play and Urge Kids to Join the 750,000 Who Have Registered in Network's Fight Against Childhood Obesity

Friday, September 7, 2007 General News J E 4
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NEW YORK, Sept. 6 On September 29, Nickelodeon, along withits sister digital networks including Nicktoons Network and Nick G.A.S., willgo off the air for an afternoon (12 to 3 p.m. ET/PT) in celebration ofNickelodeon's signature Worldwide Day of Play. This year marks the fourthannual event for Nickelodeon and its sister networks which will go dark, alongwith Nick.com, to inspire kids to participate in the fight against childhoodobesity. Nickelodeon returns to the air at 3 p.m. ET with healthy messagingand the finale of the Let's Just Play Go Healthy Challenge at 6 p.m. ET/PT,followed by new episodes of Just Jordan, iCarly, Zoey 101, Tak and the Powerof Juju, SpongeBob SquarePants and the premiere of Back at the Barnyard at 9p.m. ET/PT.

Over the course of 2006-07, through the Let's Just Play Go HealthyChallenge almost 750,000 kids have pledged on www.nick.com/letsjustplay tohelp lead healthier lives. The program was created by Nickelodeon, inpartnership with the Alliance for a Healthier Generation, a joint initiativeof the William J. Clinton Foundation and the American Heart Association. Theinitiative aims to empower kids to change the outcome of their generation andto adopt healthier lifestyles with plans for better diet and exercise.

For the past six months, the Let's Just Play Go Healthy Challenge hasfollowed Kenderick and April, two real kids, as they strived to get healthier.Kenderick, a 13-year-old Arkansan, signed up for the Challenge to make adramatic change in his life. At the end of the experience, Kenderick lost 36pounds and April, a 13-year-old from Pennsylvania accomplishers her goal ofbecoming more active and participating on a school athletic team. The finaleof their on-air journey highlights Kenderick as he competes in the ConwayKids' Triathlon, having learned how to bike and swim, and April as sheparticipates in her first match with her volleyball team. We also meet amiddle school student from Colorado who took the Challenge, discovered apassion for soccer and lost 30 pounds along the way.

The Worldwide Day of Play Saturday, September 29 on-air schedule is asfollows (all times ET/PT):

Nickelodeon has worked with various strategic partners through the year tospread the Let's Just Play message at the local level and kick start a kidsmovement to help fight childhood obesity. Many of these partners have joinedwith the network to help celebrate Worldwide Day of Play. More than 250,000kids are lined up to participate in more than 1,000 Worldwide Day of Playevents in all 50 states and across 14 countries. Highlights of some of theevents taking place on September 29 include:

Nickelodeon's "Let's Just Play Giveaway" is a unique grant-giving programthat empowers kids to bring much-needed dollars to their schools andcommunities to enhance physical education, recreation and nutrition programs.Through its past Giveaway and Grants Programs (2004-2007), Nickelodeon hasprovided more than $2.5 million to more than 400 schools and community-basedorganizations nationwide.

The network announces the continuation of the Let's Just Play Giveaway inOctober through January, where it will award more than $300,000 to 60 schoolsand organizations over the course of the three months. Kids between the agesof six and 15, with the help of a teacher or parent, can enter the "Let's JustPlay Giveaway" by logging onto www.nick.com/letsjustplay, beginning September16. To qualify for the Let's Just Play Giveaway, each organization is requiredto participate in the Worldwide Day of Play in their community.

About the Alliance for a Healthier Generation

The William J. Clinton Foundation and the American Heart Associationpartnered in May of 2005 to create a new generation of healthy Americans byaddressing one of the nation's leading public health threats - childhoodobesity. The goal of the Alliance is to stop the nati
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