FORT LAUDERDALE, Fla., Aug. 18 After a lengthy review, The SCOOTER Store, the country's leading provider of power mobility products and services, has selected an integrated Omnicom team as its new agency to help strengthen and broaden the company's brand and messaging. In addition to account leads Zimmerman Advertising and Daggerwing, Omnicom's team will include Javelin Marketing Group, AdelphiEden and Porter Novelli.
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The pitch for the account began in February and included strategic brand work and creative and market testing. The battle came down to a contest between two holding companies, and Omnicom ultimately prevailed.
Under the agreement, Omnicom responsibilities will include brand strategy, positioning, creative development, direct response and digital and retail activation. Omnicom will leverage its expertise in branding and direct response to help create a new campaign that focuses on the life enriching benefits of power mobility and fully explains The SCOOTER Store brand. The campaign, when launched, will capture the imagination of the target audience and allow medical professionals and other stakeholders to value The SCOOTER Store contributions to the healthcare system.
"Omnicom really earned the right to become our long-term business partner," says Doug Foster, Chief Marketing Officer of The SCOOTER Store. "They demonstrated a true awareness of our mission, a shared vision for evolving our marketing platform, and a firm commitment to lowering costs of customer acquisition while driving revenue across all available channels."
"We could sense the nobility of The SCOOTER Store's mission from the moment we were introduced to the brand, all the way from the top executives to the service specialists," says Michael Goldberg, Zimmerman Chief Marketing Officer. "Our goal will be to expand the brand platform and revenue opportunity without ever losing sight of their mission to provide independence and mobility to all those in need."
"We are thrilled to partner with a company so committed to providing aging Americans the opportunity to keep moving in life which, in turn, will help reshape healthcare in this country," adds Jordan Zimmerman, Founder and Chairman of Zimmerman.
About The SCOOTER Store
Since 1991, The SCOOTER Store has helped provide freedom and independence to more people with limited mobility than any other company in the nation. The company primarily offers power mobility equipment, including power wheelchairs, scooters, lifts, ramps, and accessories, in 48 states. Using this equipment provides today's seniors an alternative to living in nursing homes or other care facilities. The company's goal is to create an opportunity for every American senior to live their entire life safely and confidently at home. The SCOOTER Store was recently recognized by FORTUNE magazine in its prestigious 100 Best Places to Work For in America for the second time. The company is accredited by the Accreditation Commission for Health Care. For more information, visit www.thescooterstore.com.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com. To learn more about Jordan Zimmerman, his business philosophies and opinions, visit his blogspot: www.yousleepwhenyoudie.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Zimmerman Advertising