Ohio's Medicaid Health Plans Unveil Campaign to Raise Awareness and Promote Positive Health Outcomes for Ohio's Medicaid Population

Thursday, August 5, 2010 Health Insurance News J E 4

COLUMBUS, Ohio, Aug. 4 Ohio's Medicaid Care Coordination plans are launching a new campaign that aims to educate Ohioans most in need about good health habits that can prevent potential problems.

"'Get Your Well On,' is a collaboration of Ohio Medicaid's seven care coordination plans under their Health Care Home approach," said Kelly McGivern, President and Chief Executive Officer of the Ohio Association of Health Plans.

The Health Care Home's "Get Your Well On" campaign will promote healthy behaviors and encourage visits with a primary care physician.

"Giving patients simple, eye-catching information on how to maintain good health can make a dramatic difference. We feel that we can improve the health of Ohio families and the cost of health care," said Linda Post, M.D., Medical Director for Unison Health Plan of Ohio. "This campaign will reach out statewide to Ohioans in need and provide them with simple ways to eat well, move well and think well in order to be well."

"The campaign's central themes of preventive care and wellness are important factors to help reduce expenditure growth for Medicaid services related to the treatment of chronic conditions," said Tracy J. Plouck, State Medicaid Director.

The Medicaid Care Coordination plans are working with The Ohio Benefit Bank, Ohio's Family and Children First Council, the Ohio Association of Second Harvest Food Centers, the Ohio After School Program, the Ohio Child Care Reference and Referral Agency, the Ohio Council of Churches, YWCA Columbus and Special Olympics of Greater Cleveland to distribute information about the Health Care Home's "Get Your Well On" campaign. Those documents are available on the project's website,, which features local search options families can use to find health plans and local community resources.

About Medicaid Care Coordination:

The State of Ohio contracts with private Care Coordination (formerly known as Managed Care) Plans. Care Coordination Plans are held accountable for coordinating virtually all aspects of members' health, as proactively coordinating health care can better prevent the need for expensive health care treatment and contribute to lower health care costs.

The "Health Care Home" approach is a collaboration of Ohio's seven Medicaid Care Coordination Plans: Amerigroup Community Care, Buckeye Community Health Plan, CareSource, Molina Healthcare, Paramount Advantage, Unison Health Plan, and Wellcare of Ohio, Inc.

SOURCE Ohio Association of Health Plans


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