Oasis Consumer Healthcare Launches Industry's First Product Targeting Oral Health Needs of Adults 50+
CLEVELAND, June 1, 2011 /PRNewswire/ -- Oasis Consumer Healthcare, makers of leading oral health products, today announced the launch of Oasis Age Essential (www.AgeEssential.com), the first over-the-counter, clinical-strength formula designed to support the changing mouth conditions of older adults, ages 50 years+.
Age Essential is a daily care, alcohol-free mouthwash, specifically designed for the oral health needs of Baby Boomers and older Americans. Age Essential's patent-pending Duration™ technology kills germs for 16 hours while moistening a dry mouth, freshening breath and helping prevent plaque and gingivitis, which are especially harmful as adults age. Available in 16 ounce bottles, Age Essential has a suggested manufacturer's retail price of $6.99, and is a daily use mouthwash that replaces current "alcohol drying" mouthwashes Baby Boomers may have used during early adulthood.
Age Essential is available at www.drugstore.com and other retailers across the country.
"It's no secret that the entire body changes with age, and adults 50 years and older have their own unique oral care needs, leaving them more susceptible to complications that include heart disease and stroke if they don't adhere to an upgraded oral regimen," said Brian Sokol, CEO of Oasis Consumer Healthcare. "Baby Boomers and older adults can now use a product designed to address their changing oral healthcare needs that are specific to their age, and goes beyond what toothpaste and traditional mouthwash can provide."
Age Essential was extensively tested by a team of professionals led by noted microbial biofilm expert and mycologist Mahmoud Ghannoum, Ph.D., Director of the Center for Medical Mycology at University Hospitals Case Medical Center.
According to Sokol, Age Essential helps relieve the most common major conditions, which often occur in the mouths of adults in their 50s including:
- Weaker saliva, which is addressed by Age Essential's high level of moisturizing agents and germ fighting ingredients;
- Overall mouth dryness, which is a side effect of a variety of medications used for numerous health conditions;
- Increased plaque or biofilm formation.
Oasis Consumer Healthcare also markets mouthwash and mouth spray products that have been available since 2006.
Oasis Age Essential is manufactured by Cleveland, Ohio-based Oasis Consumer Healthcare, a leading manufacturer of oral health products for all ages. For more information, visit www.AgeEssential.com or call 1-888-93-OASIS.
SOURCE Oasis Consumer Healthcare