ALBANY, New York, August 8, 2017 /PRNewswire/ --
A recent market intelligence study by Transparency Market Research(TMR) has detected that the global Over-The-Counter (OTC) Consumer Health Products (powder form) market is divided among a number of prominent players, facing significant competition from several local and domestic players. Some of the key companies
The TMR report observes that the major players of powder form OTC consumer health products have adopted the inorganic growth strategy to strengthen their position in the market. In addition to that, these market leaders are joining hands with local vendors in order to expand their presence in the rural areas of emerging economies to serve to the unmet needs of the population and stay ahead of the competition. Moreover, the unavailability of defined literature for the efficacy of these products is aiding to the research and development activities, and bodes well for the future of the players who invest on new and innovative products.
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North America Most Lucrative Region
Based on indication, the report picks out nutritional supplements as most profitable segment of the global OTC consumer health products (powder form) market, serving considerably more demand than other segments, viz. skin care products, wound care management, oral care products, and gastrointestinal products. On the basis of distribution channel, the report expects independent pharmacies and retail stores segment to remain dominant throughout the forecast period, much ahead of other categories, viz. hospital pharmacy, hypermarkets and supermarkets, and online sales. Geographically, the developed region of North America currently serves the maximum demand, followed by Europe, whereas Asia Pacific is projected to increment the demand in the OTC consumer health products market at most robust CAGR during the forecast period.
Geriatric Population Escalating Demand
Escalating percentage of geriatric population, growing awareness regarding lifestyle diseases, increase in self-medication, increase in switch from prescription to OTC products, and rise in disposable income are some of the key factors driving the demand in the global powdered form over the counter consumer health products market. Ubiquity of smartphones and widespread outreach of social media has significantly helped the global over the counter consumer health products market, imparting awareness at a rapid rate regarding the ill-effects of sedentary lifestyle of the urban population, which has escalated the need to add required vitamins and minerals to daily life along with fitness regime.
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On the other hand, intense competition, adverse effects of supplements when taken without any physician's guidance, lack of valid literature, and stringent regulations and guidelines are hindering the consumer health products market from attaining its true potential. Nevertheless, the current vendors of this market are expected to gain new revenue avenues from some of the emerging trends such as accelerated use of online resources, new product launches, aggressive market and promotion activities, and strategic alliances.
The information presented in this review is based on a Transparency Market Research report, titled, "OTC Consumer Health Products (Powder Form) Market - (Indication- Skin Care, Nutritional Supplements, Oral Care, Wound Care Management, and Gastrointestinal; Distribution Channel - Hospital Pharmacy, Independent Pharmacies and Retail Stores, Hypermarkets and Supermarkets, and Online Sales) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025."
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Key Segments of the Global OTC Consumer Health Products (Powder Form) Market
OTC Consumer Health Products (Powder Form) Market, by Indication, Revenue (US$ Mn), 2015-2025
OTC Consumer Health Products (Powder Form) Market, by Distribution Channel, Revenue (US$ Mn), 2015-2025
OTC Consumer Health Products (Powder Form) Market, by Region, Revenue (US$ Mn) 2015-2025
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
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Transparency Market Research (TMR) is a U.S. based provider of syndicated research, customized research, and consulting services. TMR's global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.
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