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O.N.E.(TM) Announces New Hires to Key Posts

Friday, October 17, 2008 General News J E 4
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LOS ANGELES, Oct. 16 One Natural Experience (O.N.E.(TM)),a leading manufacturer of all-natural, functional juices, announces two newappointments in their Los Angeles-based corporate offices during Expo East inBoston this week. Ike Gill joins the company as Chief Operating Officer /Chief Financial Officer. Mr. Gill was previously the COO at Penta Water.John Moffitt joins O.N.E. as Vice President of Sales. Before joining O.N.E.,Mr. Moffitt was Senior Vice President DSD Sales & Operations at Naked Juice.Both executives bring invaluable industry knowledge and are expected to playan instrumental role in the continued and impressive growth of O.N.E.

"We are expanding at a phenomenal rate," said Rodrigo Veloso, CEO /Founder of O.N.E. "O.N.E. is at a critical stage -- one common to youngcompanies -- and bringing on first-rate talent from the industry is of utmostimportance. John Moffitt and Ike Gill are key additions to our team and willhelp us continue to grow at a triple digit rate."

A 20 year veteran of the bottled water industry, Mr. Gill has served insenior sales, marketing and business development positions with leadingbottled water companies nationwide. In particular, Mr. Gill was instrumentalin the success of brands such as Arrowhead, Sparkletts, Dannon, Poland Springsand Perrier. Most recently, Mr. Gill served as COO for Penta Water, anultra-premium brand that quickly became the leader in the health food channel.

"I followed the quick growth and success of O.N.E. since their launch,"said Mr. Gill. "I was immediately impressed with the entrepreneurial talentand passion of company owners Emilie and Rodrigo Veloso. Coupled with theindustry experience that John and I bring to the company, I am confident thatwe can grow O.N.E. to be one of the most important players in the beverageindustry."

John Moffitt brings over 25 years experience within the consumer packagedgoods industry to the company. Mr. Moffitt previously served in seniorpositions at ConAgra and Schering-Plough Healthcare. Before joining O.N.E.,Mr. Moffitt held the position of Senior Vice President DSD Sales & Operationsat Naked Juice, helping transform the company, before and after the Pepsiacquisition, into a market leader in the super premium juice category.

"I am extremely excited to join the O.N.E. team," says Mr. Moffitt. "Notonly does O.N.E. offer great tasting, nutritious and innovative beverages, butthe company also cares deeply about sustainability -- from the way we sourceraw materials to our choice of packaging -- Tetra Pak, which I am certain isthe package of the future."

O.N.E.'s product line includes O.N.E. Coconut Water (11.2 ounce and 1liter) and O.N.E Acai (11.2 ounces and 1 liter). Two new products werelaunched this summer: O.N.E Cashew and O.N.E. Coffee Berry, the world's firstcoffee berry juice made from the fruit of the coffee plant. O.N.E. beveragesare exclusively packaged in Tetra Pak cartons, which are the most sustainablepackaging available today and made mainly from renewable resources.

About O.N.E.(TM)

O.N.E.(TM) was established in 2005 in order to fulfill the growing demandfor nutritional products in the U.S. market by providing a line ofready-to-drink, functional beverages that serve as a healthier and naturalalternative to sports drinks, energy drinks, sodas, and enhanced waters.O.N.E.(TM) is committed to sustainability and supports several non-profitorganizations including BrazilFoundation (brazilfoundation.org) and HealthyChild Healthy World (healthychild.org/) To learn more about O.N.E.(TM) go toonenaturalexperience.com.For more information, images, or samples, please contact Clifford / Bratskeir

SOURCE One Natural Experience
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