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OMG! Summer Sweat Season is Here

Wednesday, July 9, 2008 General News J E 4
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CHICAGO, July 8 As if the summer heat is not enough tomake anyone sweat, teen girls face a number of OMG! moments throughout thehottest season, challenging them to keep their cool as temperatures rise. Infact, a national survey of over 1,000 teen girls commissioned by Degree(R)Girl Anti-Perspirant and Deodorant found that 86 percent of girls would ratherface the heat and deal with the aches, pains and lobster-red look of a sunburnthan have body odor.

Summer's OMG! Moments

While summer has its high points -- the beach, vacations and time withfriends -- a snag in plans can create an embarrassing moment. Nearly 50percent of girls surveyed said their most dreaded summer OMG! moment issweating or having body odor when out with friends or worse, in front of theircrush! On the flip side, some girls said slipping at the pool in front ofeveryone (22 percent), getting stuck in summer school (19 percent) or havingawful sun burns (10 percent) would top their list.

Can't Leave Home Without ...

A best friend and deodorant, of course! Teen girls consider their BFF anddeodorant to be the top two summer necessities, with an overwhelming 97percent refusing to go without their best friend and 95 percent refusing togive up their deodorant. Despite teens' never-ending need for technology, cellphones came in third, followed by their computers. Rounding out the list wereflip flops and makeup, respectively.

O-M-Gross!

More than 30 percent of teen girls think sweaty, smelly armpits are thegrossest thing to encounter, followed by bad breath (30 percent), a hugepimple (25 percent) and greasy, dirty hair (12 percent).

What Makes Girls Sweat

Nearly four in 10 girls said they really start to sweat when the weatherheats up, but that's not that the only thing that gets their bodies pumping.Other sweaty stressors include a first date (23 percent), tests and finals (23percent), the first day of school (nine percent) and a school dance (eightpercent).

Protection for Every OMG! Moment

Along with a nearly non-stop parade of exhilarating summer moments,research shows that girls are entering puberty and experiencing biologicalmilestones -- including producing body odor -- at an earlier age(i). Designedto address these physiological changes, Degree Girl is dermatologist testedand available in four long-lasting scents -- Tropical Power, Crazy Violet, FunSpirit and Sweet Revolution.

Degree Girl is available at mass market retailers nationwide for anaverage retail price of $2.42. For more information, visithttp://www.DegreeGirl.com.

About Unilever

Unilever's mission is to add vitality to life. We meet everyday needs fornutrition, hygiene and personal care with brands that help people feel good,look good and get more out of life. Each day, around the world, consumers make160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as:Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle,Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. Allof the preceding brand names are registered trademarks of the Unilever Groupof Companies. Dedicated to serving consumers and the communities where welive, work and play, Unilever employs more than 14,000 people in both theUnited States and Puerto Rico -- generating nearly $11 billion in sales in2007. For more information, visit http://www.unileverusa.com.

About the Degree Girl OMG! Survey

The survey was conducted online with a random sample of 1,054 teenagedgirls ages 12 to 17 -- all members of the CyberPulsetm Advisory Panel. TheAdvisory Panel has been carefully selected to closely match US populationdemographics and the respondents are representative of
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