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Nutrition 21's Iceland Health Omega-3 Fish Oil Softgels Receive ConsumerLab.com Approval

Thursday, July 31, 2008 General News
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PURCHASE, N.Y., July 30 Nutrition 21, Inc.(Nasdaq: NXXI), a developer and marketer of nutritional supplements that helpconsumers manage blood sugar levels, improve cardiovascular health, enhancememory and address chronic joint pain, today announced that its Iceland HealthOmega-3 1000 mg softgel capsules achieved the highest rating designation --APPROVED -- as part of a group of 50 supplements, foods and beveragescontaining Omega-3 fatty acids independently tested by ConsumerLab.com.
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Nutrition 21 voluntarily submitted their product to ConsumerLab.com forindependent testing at a laboratory blinded to the product's identity.Results of the test indicate that Iceland Health Omega-3 softgel capsules passConsumerLab.com's quality standards for content, product purity, freshness,and potential contaminants (e.g., mercury, lead and PCBs) for omega-3 fish oilproducts.
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Michael Zeher, chief executive officer of Nutrition 21 said, "We arepleased that our Iceland Health Omega-3 softgels have been judged to be pureand meet the content claims that we make on the product labeling. We are veryproud of our tradition of providing products of unsurpassed quality within ourIceland Health segment. We take great care in formulating our products withthe very best quality ingredients, and we are dedicated to continuing to do soperpetually."

About ConsumerLab.com

ConsumerLab.com, LLC ("CL") is the leading provider of independent testresults and information to help consumers and healthcare professionalsevaluate health, wellness, and nutrition products. It publishes results ofits tests at www.consumerlab.com -- which receives over 3 million visits peryear. It conducts an annual Survey of Vitamin & Supplement Users andpublishes related reports. Its research is cited frequently in the media,books, and at medical meetings. As a certification company, CL enablescompanies of all sizes to have their products voluntarily tested for potentialinclusion in its list of Approved Quality products and bear the CL Seal.Since its founding in 1999, CL has tested more than 2,100 products,representing over 350 different brands and nearly every type of popularsupplement.

About Nutrition 21

Nutrition 21, Inc. (Nasdaq: NXXI), headquartered in Purchase, NY, is anutritional bioscience company and the maker of chromium picolinate-based andomega-3 fish oil-based supplements with health benefits substantiated byclinical research. Nutrition 21 holds more than 30 patents for nutritionproducts and uses. Nutrition 21's portfolio of health and wellness brandsinclude: Chromax(R), Core4Life Advanced Memory Formula(TM), DiabetesEssentials(TM), Iceland Health(R) Maximum Strength Omega-3 and IcelandHealth(R) Joint Relief. The company also manufactures private labelsupplements and ingredients for third parties. Nutrition 21 distributes itsproducts nationally through more than 29,000 major food, drug and super centerretailers as well as internationally. For more information please visithttp://www.nutrition21.com.

Safe Harbor Provision

This press release may contain certain forward-looking statements. Thewords "believe," "expect," "anticipate" and other similar expressionsgenerally identify forward-looking statements. Readers are cautioned not toplace undue reliance on these forward-looking statements, which speak only asof their dates. These forward-looking statements are based largely on theCompany's current expectations and are subject to a number of risks anduncertainties, including without limitation: the effect of the expiration ofpatents; regulatory issues; uncertainty in the outcomes of clinical trials;changes in external market factors; changes in the Company's business orgrowth strategy or an inability to execute its strategy due to changes in itsindustry or the economy generally; the emergence of new or growingcompetitors; various other competit
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