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NutraCea Receives Initial Purchase Order From Cosway Corporation, a Division of the Berjaya Group, for Stabilized Rice Bran Products

Wednesday, September 19, 2007 General News J E 4
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PHOENIX, Sept. 18 NutraCea(OTC Bulletin Board: NTRZ), a leader in stabilized rice bran (SRB) nutrientresearch and technology, announced today they have received an openingpurchase order from the Cosway Corporation, a wholly owned subsidiary of theBerjaya Group Berhad, a publicly-traded, multi-billion dollar conglomerate inSouth East Asia.

"Cosway is a 27 year old network marketing company with over 700,000active members. They will be introducing Stabilized Rice Bran Plus in October,2007 and intend to develop and launch more products based on NutraCea'sproprietary stabilized rice bran and value-added derivatives for the SoutheastAsian market. They are gearing up to educate their vast network ofdistributors, which spans throughout many Southeast Asian countries, on thehealth benefits of stabilized rice bran," said Margie Adelman, Senior V.P. ofStrategic Business Development for NutraCea.

"Cosway's launch of the first product containing our proprietarystabilized rice bran demonstrates its belief in the market demand forgreat-tasting, healthy products and is in perfect alignment with their missionto bring innovative natural products to improve the health of millions ofpeople through their network of independent business owners," added Adelman.

"Cosway is committed to offering the world's finest whole food healthproducts at prices everyone can afford. We are very excited about the launchof Stabilized Rice Bran Plus and we are launching a substantial campaign tosupport and educate our independent business owners on the health benefits ofthis miraculous food," said Al Chuah, Managing Director and Founder of CoswayCorp.

"Forging this relationship with Cosway is part of our overall businessplan to utilize NutraCea's stabilized rice bran in an area of the world whererice is an integral part of the diet and culture and the raw material isabundant. Growth in the demand for product in Southeast Asia through allianceswith strong, healthy companies such as Cosway, will help validate the need forour local production through the recently announced joint venture with P.T.Panganmas. Once local production of the product is available, our SoutheastAsian customers will benefit by not only saving on long distance shippingcosts and ease of distribution throughout the area, but will have an increasedsupply from our Southeast Asian manufacturing facilities," said Leo Gingras,Chief Operating Officer for NutraCea.

About Cosway

Cosway Malaysia, is one of the top direct selling companies in the region.Since its establishment in 1979, Cosway Malaysia has achieved a stellarreputation and a remarkable record of success. It is a wholly owned subsidiaryof Cosway Corporation Berhad.

Cosway Corporation is listed on the Bursa Malaysia (the Malaysian stockexchange). Cosway Corporation is a subsidiary of Berjaya Group Berhad, a topconglomerate in Asia, which has companies and investments in several major.Berjaya Corporation Berhad is listed on the Bursa Malaysia.

About eCosway

eCosway was launched in October 2001 and awarded MSC status by theMalaysian government in November 2001 in recognition of its contribution tothe development of information technology and ecommerce in Malaysia. eCoswaygives suppliers, consumers and business owners mutual advantage by harnessingthe convenience of the Internet and fueling it with the power of its uniquebusiness concept called Mutual Marketing(TM).. With its recent successexpanding its offline operations into Taiwan and Indonesia, eCosway aims toreinforce its operations by opening more sales centers in those countries.eCosway also boasts offline operations in Singapore, Brunei, Taiwan, andIndonesia and they are setting up sale centers in Australia and India, withanother 3 countries in the wings.

About Berjaya Group

Berjaya Group Berhad (KLSE: BJGROUP) is one of the most diver
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