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NutraCea Appoints New Chief Financial Officer

Friday, November 7, 2008 General News J E 4
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PHOENIX, Nov. 6 NutraCea (OTC Bulletin Board:NTRZ), a world leader in stabilized rice bran (SRB), nutrient research andtechnology announced today that it has appointed Olga Hernandez-Longan [45] tothe position of Chief Financial Officer. Todd Crow, in accordance with hispreviously announced intentions, has retired as CFO, but will remain availablein a consulting and advisory capacity.

Ms. Hernandez-Longan has over 20 years of financial experience in workingwith both public and private corporations in financial planning and analysis,SEC reporting, international finance, corporate M&A, divestitures and jointventures.

She served as Vice President and Controller of Wal-Mart International from2004 until 2006 with responsibility for finance, accounting, Sarbanes-Oxley404 Compliance, and internal and external reporting. In her position sheworked closely with the company's strategy group on financial direction forpotential acquisitions/joint ventures and on integration of acquisitionswithin Wal-Mart International. Ms. Hernandez-Longan was also a member of Wal-Mart's Disclosure Committee.

Prior to joining Wal-Mart, she spent nearly four years at Ford MotorCompany, rising from Controller of Vehicle Procurement Operations to ChiefFinancial Officer of Ford of Brazil, where she had responsibility for finance,accounting and treasury and while there successfully restructured the existingbusiness. This restructuring resulted in significant sustained fixed costimprovements, enhanced revenue, improved cash management and bottom-lineprofitability. Upon returning to North America, Ms. Hernandez-Longan wasappointed Controller of Ford's Customer Service Division North AmericanOperations.

Prior to Ford, she was with Eaton Corporation where she served as ChiefFinancial Officer and Worldwide Controller of the company's AutomotiveControls Operations. Responsibilities included in depth strategic businessanalysis, monthly forecasting, strategic/annual profit plans and InformationTechnology. She helped sell the Vehicle Switch Division to Delphi in late2000 and restructured Automotive Controls for improved profitability.

Most recently, and prior to joining NutraCea, Hernandez-Longan was aPartner with Tatum LLC in their Financial Executive Practice. There sheserved as Interim Chief Financial Officer of companies such as Wells Dairy,makers of Blue Bunny Brand ice cream and Terlato Wine Group, a luxury wineproducer and distributor where she had responsibility for all accounting,financial planning and M&A/joint venture activity.

Brad Edson, President and Chief Executive Officer of NutraCea commented,"We are extremely pleased to have Olga join our management team. Herexpertise in financial reporting, international finance and M&A and jointventures will serve NutraCea well as we continue to implement our strategicgrowth plan."

About NutraCea

NutraCea is a world leader in production and utilization of stabilizedrice bran. They hold many patents for stabilized rice bran productiontechnology and proprietary neutraceutical formulas ranging from arthritis,chronic bowel conditions, and effective diabetes control to cardiovasculardisease treatment protocols. NutraCea's proprietary technology enables thecreation of food and nutrition products to be unlocked from rice bran,normally a waste by-product of standard rice processing. Committed to helpingthe under fed, they're heavily involved in providing product and technologyfor developing countries through NutraCea's RiceAde feeding program. Moreinformation can be found in the Company's filings with the SEC and you canvisit the NutraCea web site http://www.NutraCea.com.

SOURCE NutraCea
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