Nu Skin Enterprises Announces Increase in Quarterly Dividend

Wednesday, February 20, 2008 General News J E 4
PROVO, Utah, Feb. 19 Nu Skin Enterprises, Inc.(NYSE: NUS) today announced the board of directors declared an increase in thequarterly cash dividend of $0.11 per share which will be paid on March 19,2008 to shareholders of record on Feb. 29, 2008.

"Because of our strong cash flow, we are increasing our dividend for thesixth consecutive year," said Truman Hunt, president and chief executiveofficer. "Continually increasing our quarterly dividend is an effective use ofour cash and improves the value of our stock for our shareholders."

The Company

Nu Skin Enterprises, Inc. is a global direct selling company operating inmore than 45 markets throughout Asia, the Americas and Europe. The companymarkets premium quality personal care products under the Nu Skin(R) brand,science-based nutritional supplements under the Pharmanex(R) brand, andtechnology based products and services under the Big Planet(R) brand. Nu SkinEnterprises is traded on the New York Stock Exchange under the symbol "NUS."

SOURCE Nu Skin Enterprises, Inc.


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