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November is Long-Term Care Awareness Month in Mich.

Tuesday, November 11, 2008 General News J E 4
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BRIGHTON, Mich., Nov. 10 LifeSecure Insurance Company,which provides long-term care solutions that help families live well and worryless, says more needs to be done to raise awareness of long-term care issuesin Michigan. Under a proclamation from Gov. Jennifer Granholm secured byLifeSecure, November 2008 has been declared Long-Term Care Awareness Month inMichigan.

"In today's challenging economy, with the demand and costs associated withlong-term care continuing to increase, we encourage individuals and theircaregivers to learn more about the options available and how to affordably andconfidently plan for the future," said Lisa Wendt, president and CEO,LifeSecure.

Studies show that a 65-year-old today has a 70 percent chance of needinglong-term care at some point in his or her lifetime. If that care includes anursing home, the current average annual stay is estimated at $75,000.

"Many Michigan residents assume that government programs like Medicare andMedicaid will completely cover the cost of all long-term care needs,"continued Wendt. "That can be a very costly assumption. At LifeSecure, weare hopeful that this month will serve as a catalyst for individuals to startseparating facts from the myths, and seek the solutions most appropriate forthem and their loved ones."

About LifeSecure Insurance Company

LifeSecure Insurance Company is a wholly owned subsidiary of Blue Crossand Blue Shield of Michigan. The Brighton, Mich. based company offers a newgeneration of long-term care insurance coverage and is focused on providingunderstandable, affordable coverage as well as high levels of customer serviceand support. As part of its caring heritage, LifeSecure's base productincludes custodial care solutions, informal caregiving coverage andcomplimentary support services for caregivers and families. The company'slong-term care insurance coverage is sold through a network of independentmarketing organizations, brokers and agents. For additional information,visit the company's Web site at www.yourlifesecure.com.

SOURCE LifeSecure Insurance Company
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