ROBBINSDALE, Minn., April 4, 2017 /PRNewswire/ -- North Memorial Health is launching the health system's new corporate brand.The launch includes a slightly changed name and new logo, but the main focus is on communicating the new brand to consumers.
"North Memorial Health has always been a place where the customer comes first. So as we developed our brand strategy
The brand campaign consists of TV, out of home, digital and print advertisements. It pokes fun at the industry by showing experiences of customers and attitudes of healthcare that are universally frustrating. The print and outdoor advertisements also demonstrate that North Memorial Health accepts its share of the blame, but commits to working harder to deliver an unmatched experience for the customer.
As part of the rebranding and system transformation, North Memorial Health has made several changes:
About North Memorial Health At North Memorial Health, we are on a mission to change healthcare. We're delivering unmatched customer service and empowering our customers throughout the Twin Cities to achieve their best health. North Memorial Health offers a complete spectrum of primary care and specialty services to meet customer's unique healthcare needs. North Memorial Health provides access to the high-quality, low-cost care throughout the Twin Cities through its 41+ specialty and primary care clinics, home care offering, medical transportation services and two hospitals – North Memorial Health Hospital and Maple Grove Hospital – and 900+ doctors and 5,000+ team members that are dedicated to delivering a more connected experience for our customers. Learn more at www.northmemorial.com
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SOURCE North Memorial Health
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