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Nordic Naturals Offers Cod Liver Oil Solutions in Response to Recent Vitamin A and Vitamin D Controversy

Tuesday, December 2, 2008 General News J E 4
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WATSONVILLE, Calif., Dec. 2 In response to the commentary entitled "Cod Liver Oil, Vitamin A Toxicity, Frequent Respiratory Infections, and the Vitamin D Deficiency Epidemic" published on November 11th by 16 well known supplement experts, Nordic Naturals announced today that its cod liver oil products pose no threat or compromise to consumers and actually offer healthy omega fatty acid solutions that are low in natural Vitamin A. According to Karin Yien, MD, Nordic Naturals Chief Medical Advisor, "The issue that is cited by this group is based on the fact that almost all cod liver oil in the market is being supplemented with synthetic or natural Vitamin A, standardized to certain levels, which is why it is assumed that all cod liver oil has high levels of Vitamin A. This is not true for the Nordic Naturals brand. We have always had low, healthy levels of natural Vitamin A in our cod liver oil; consequently, we do not add Vitamin A to any of our cod liver oil products."



Nordic Naturals offers Arctic Cod Liver Oil made exclusively from Arctic Cod with no fish body oil or synthetic additives included. "Nordic Naturals typically averages 650 - 1500 IU of Vitamin A per serving which falls in the low range compared to other manufacturers' products that can contain more than 4500 IU," says Joar Opheim, CEO of Nordic Naturals. "Since we have never added synthetic vitamins to our oils, consumers have felt confident in our brand delivering the desired results without the potential of ingesting too much Vitamin A from this one source."



The Recommended Daily Allowance (RDA) for adults as established by the U.S. Institute of Medicine of the National Academy of Science is 3,000 IU for men and 2,300 IU for women.



For those wishing to increase their intake of Vitamin D, Nordic Naturals offers Arctic-D Cod Liver Oil with added Vitamin D in cholecalciferol form, the natural and most easily absorbed form of Vitamin D. This product offers 1,000 IU of Vitamin D, which has the added benefit of creating a greater balance between Vitamin A and D levels in the diet.



"We want to encourage our retailers and professionals to properly educate their customers and clients on quality standards, sourcing and ingredients contained in Nordic Naturals cod liver oil which distinguishes our brand as superior," adds Dr. Yien.



Nordic Naturals is the leader in omega-3 fish oils and EFA blends with exceptional taste, freshness, and purity levels. The company has over 150 different fish oil products, including liquids, soft gels, and children's chewables. The company was recently named the "Top-Rated Supplement Brand" by the 2008 ConsumerLab.com Survey of Vitamin and Supplement Users, receiving two recognitions, #1 Rated Health Food Store Brand for Consumer Satisfaction and #1 Rated Overall Brand for Consumer Satisfaction throughout 8 different distribution channels. 800.662.2544; www.nordicnaturals.com.





SOURCE Nordic Naturals
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