Nonprofit Charity for Women and Brookstone Dash to Fund Breast Cancer Support

Tuesday, September 23, 2008 General News J E 4
MIAMI BEACH, Fla., Sept. 22 Nonprofit Charity for Womenand specialty retailer Brookstone, announced they have teamed up to providesupport for women diagnosed with breast cancer during the entire month ofOctober in recognition of Breast Cancer Awareness Month.

Through the 'Dash for a Cure' campaign, Brookstone is donating a portionof sales of its Dash Rolling Hardside Carry-On in Pink during October toCharity for Women. Brookstone is running the program in all of its 315 storesnationwide, including its more than 50 locations in U.S. airports, and onlineat

Beginning Wednesday, October 1 and ending Friday, October 31, 2008,Brookstone will dedicate 10 percent from the sale of each $79.95 Dash RollingHardside Carry-On in pink to Charity for Women. Launched earlier this year,Dash has become one of Brookstone's top-selling travel products.

Charity for Women raises money to support educational programs for womenwith breast cancer.

"By generously supporting our organization, Brookstone is providing womendiagnosed with breast cancer information and support to help them through whatis for most the biggest and most difficult battle of their lives," said JohnSchaible, co-founder of Charity for Women.

"Brookstone applauds the work of Charity for Women and is pleased to beable to dedicate a portion of sales of our popular Dash suitcase to this mostimportant mission," said Lou Mancini, president and CEO of Brookstone.

Nonprofit Charity for Women is a recognized 501(c)(3) Corporation. Basedin Clearwater, Florida, Charity for Women raises money to support educationalprograms for women currently battling breast cancer. Charity for Women raisesfunds through three primary sources: contributions, corporate sponsorships andcharity events, the largest of which is the annual black tie boxing gala, "KOBreast Cancer: The Fight for Life."

Brookstone, Inc. is an innovative product development and specialtylifestyle retail company that operates 315 Brookstone Brand stores nationwideand in Puerto Rico. Typically located in high-traffic regional shopping mallsand airports, the stores feature unique and innovative consumer products. TheCompany also operates a Direct Marketing business that includes the Brookstonecatalog and an e-commerce website at

For media inquiries, sample requests or interviews, please contact: StaceyRenee Benedetti/Kristina Lynch ( ofTARA, Ink. at 305.864.3434, ext. 140/153.

SOURCE Brookstone, Inc.


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