BEIJING, China, May 7, 2010 Nokia (NYSE: NOK)today announced the launch of Ovi Life Tools (Nokia Ovi Sheng Huo Tong) inChina. Designed for the emerging markets, Ovi Life Tools offers a wide rangeof information services covering healthcare, agriculture, education andentertainment. The service addresses the needs of rural consumers with thevision to provide livelihood and life-impacting benefits to improve theireconomic prosperity and quality of life. At launch, two affordable andeasy-to-use mobile phones, the Nokia 1616 and the Nokia 1800, will supportthe new service.
"While China's urbanization is growing rapidly, we believe there is acompelling need to provide mobile solutions in emerging markets bringingaffordable, quality, and locally relevant information direct to theconsumer," said Chris Leong, Senior Vice President, Greater China, Korea &Japan.
"As an innovative rural mobile solution addressing the information gapsof rural people in China, Ovi Life Tools was designed from the ground upthrough extensive research. It is a result of close cooperation betweenpartners and we are sure it will continue to develop over time helping toenhance the lives of consumers," said Ms Leong.
According to Sun Xiaoming, Deputy Director of China Rural TechnologyDevelopment Center of China's Ministry of Science and Technology, "Currentlythere are almost 732 million rural residents in China: which is roughly 55percent of the total population. The Chinese Government has consistentlyplaced rural issues as a top priority, and this includes the development,access and dissemination of information to people in rural areas. Fast andeffective communication coupled with locally relevant information will helppromote economic growth and productivity.
"Nokia's Ovi Life Tools is an example of how a private company canprovide innovative solutions which are relevant, affordable and beneficial tothe larger population, and this effectively complements the Government'seffort to bridge the technology and information gap currently faced," Ms Sunsaid.
"Mobile phones are widely used by people in rural areas; for many, it istheir primary source of information. I would like to congratulate Nokia fordeveloping a unique and innovative service that has tremendous potential toimprove lives and the livelihood of farmers and sub-urban consumers," addedMs Sun.
Nokia has been working with a number of partners in building Ovi LifeTools in order to develop a healthy ecosystem for all stakeholders in thevalue chain including mobile operators, content providers and serviceproviders.
Mr Li Yong, Chairman of Beijing Nongxintong Technology, the contentprovider for the agriculture service, said, "For many years we have beensearching for ways to provide agriculture information that allows ruralpeople to acquire personalized content on their mobile phones. The solutionthat Nokia brings allows us to do this today."
Nokia's Ovi Life Tools in China
Ovi Life Tools will be available across China on the Nokia 1616 and theNokia 1800, and will be available on more devices in the future. The SMS-based service will be in simplified Chinese, and features four categories:healthcare, agriculture, education and entertainment.
Nokia is launching Ovi Life Tools with six major partners - 39.net,Beijing Nongxintong Technology Co. Ltd., Beijing Etiantian Net EducationalTechnology Co. Ltd (Beijing Sizhong Ltd.), British Council, KongzhongCorporation and Sina.com.
The service is available to consumers via subscription or on demand.Consumers can activate the service from an icon on the menu of the device andcan choose any one of four selected services* to enjoy a 2-week free trialuse. Beside the free service, users can also subscribe to the other premiumcontent offered in the menu.
The healthcare service features information on topics includingRespiratory, Hepatitis B, Female Illnesses and Male Illnesses. It alsoincludes Pregnancy Care which provides daily content that parallels theweekly development stages of pregnancy (e.g. fetal development), and InfantCare, which provides advice and tips to support child development for thefirst seven years. The subscription cost for each of the healthcare servicesis RMB 5 per month and RMB 1 for each on-demand request. The content will beaggregated and brought to Ovi Life Tools by 39.net.
Agriculture service is a package covering Agriculture News, MarketPrices, and Agriculture Weather. The service provides daily market prices ofmore than 800 markets spanning across city and county levels. With over 100commodities in the database, consumers will be shown a list of popularcommodities in their county where they can select up to three for their dailyuse. The subscription cost for the agriculture service is RMB 8 per month andRMB 1 for each on-demand request. Nokia is working with Beijing NongxintongTechnology to provide the agriculture content.
The education service features Learn English, General Knowledge and ExamTips. These services will be made available in the third quarter of 2010.This service is only available by subscription, costing RMB 5 per month each.The content will be aggregated and brought to Ovi Life Tools by BeijingEtiantian Net Educational Technology and the British Council.
The entertainment service includes Weather, Jokes and Straw Draw, withmore content to be added in the future. The subscription cost is RMB 5 permonth and RMB 1 per on-demand request. The content is provided by KongzhongCorporation and Sina.com.
More information about Nokia's Ovi Life Tools in China can be found athttp://www.nokia.com.cn/olt
Nokia's Ovi Life Tools launches in China with the Nokia 1800 and Nokia1616 With affordability and ease of use as the cornerstones to solutionsdesigned for entry markets, the Nokia 1800 and the Nokia 1616 will bring OviLife Tools to China, as well as all the favourite features that consumersaround the world have come to expect from Nokia mobile phones.
The Nokia 1800 features a large color display, exchangeable color covers,FM radio, a flashlight, a calendar with reminders, MP3-grade ringtones, andan integrated hands-free speaker.
The Nokia 1616 comes with a long-lasting anti-dust keypad, FM radio, aflashlight, and a display that makes viewing information on the small screeneasier.
The Nokia 1800 and Nokia 1616 with Ovi Life Tools will be availablemid-May. The estimated retail price is around RMB 250-300.
* The selected four services are: Agriculture, Female Illnesses and MaleIllnesses out of Healthcare category, and Weather from Entertainment category.
At Nokia, we are committed to connecting people. We combine advancedtechnology with personalized services that enable people to stay close towhat matters to them. Every day, more than 1.2 billion people connect to oneanother with a Nokia device - from mobile phones to advanced smartphones andhigh-performance mobile computers. Today, Nokia is integrating its deviceswith innovative services through Ovi (http://www.ovi.com), including music,maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensivedigital mapping and navigation services, while Nokia Siemens Networksprovides equipment, services and solutions for communications networksglobally.
SOURCE Nokia Corporation