NEW YORK, Nov. 16 The Nielsen Company, a leading global information and media company and the CLIO Awards, one of the world's most recognized international advertising and design competitions, today announced the winners of the first-ever CLIO Healthcare Awards in all categories. At the innovative awards show, which recognizes creative excellence and innovation in the healthcare advertising industry, Dr. Mehmet C. Oz received an Honorary CLIO Healthcare Award for embodying that standard of excellence in healthcare communication through mass media.
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"The first-ever CLIO Healthcare Awards mixer was warmly welcomed by the industry," said Karl Vontz, Director of Events, AdweekMedia Events and CLIO Awards, The Nielsen Company. "We turned the award show format upside down and started with the celebration and then handed out the awards. The audience was able to network with the most creative professionals in the industry throughout the evening rather than being stuck in a seat. We did our best to honor the work and the winners and I believe we reached that goal."
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The evening's list of winners is as follows:
GRAND & GOLD
Saatchi & Saatchi Wellness, Television/Cinema/Digital, Direct to Consumer, Pharmaceutical Campaign, Ambien CR, "Silence Your Rooster"
DraftFCB Healthcare, Interactive, Direct to Professional, Disease Awareness, Centocor Inc., "Live In My Skin"
SILVER
Brown Parker & DeMarinis Advertising, Billboard, Direct to Consumer, Corporate Communications, Florida Hospital, "Florida Hospital - Emergency Department 30 Min Or Less"
Jigsaw, Innovative, Direct to Consumer, Corporate Communications, Wheaton Franciscan Healthcare Women and Infants, "Changing Table"
JUICE Pharma Worldwide, Innovative, Direct to Consumer, Pharmaceutical, Wyeth XYNTHA, "Wyeth Institute of Technology Consumer Convention"
Ignite HEALTH, Interactive, Direct to Consumer, Disease Awareness, Digital Marketing - Website, "LiveWithIt.com"
Palio, Poster, Direct to Consumer, Pharmaceutical Campaign, Philanthropic, "GRACE Greatest Generations"
GSW Worldwide, Print, Direct to Consumer, Disease Awareness, Protopic, "A (Slightly Confusing) History of Eczema"
GSW Worldwide, Print, Direct to Consumer, Disease Awareness, Uloric, "Flares Aren't the Whole Story"
Jigsaw, Print: Direct Mail, Direct to Consumer, Corporate Communications, Milwaukee Community Health Centers, "I want healthcare"
Grey Puerto Rico, Radio, Direct to Consumer, Over the Counter (OTC), Lax and Clean, "Atrapados (Trapped)"
Devito/Verdi, Radio, Direct to Consumer, Corporate Communications Campaign, Abington Memorial Hospital, "Abington Memorial Hospita l- The Power to Heal"
BVK, Television/Cinema/Digital, Direct to Consumer, Corporate Communications, Prairie Heart Institute of Illinois, "Diner"
Devito/Verdi, Television/Cinema/Digital, Direct to Consumer, Disease Awareness, American Asthma Foundation, "Park"
TBWA\WorldHealth, Television/Cinema/Digital, Direct to Consumer, Pharmaceutical, NuvaRing - Birth Control Conception, "Swimmers"
BBDO, Television/Cinema/Digital, Direct to Consumer, Devices & Diagnostics Campaign, Ling Long X-Ray/Mac 400, "GE Healthcare TV"
AbelsonTaylor, Innovative, Direct to Professional, Pharmaceutical, KAPIDEX, "Immersive MOA"
Mangos, Print, Direct to Professional, Devices & Diagnostics, Vibe hearing aids, "Wild"
Corbett, Print, Direct to Professional, Pharmaceutical, Alcon/Vigamox, "Lion Ad"
Corbett, Print, Direct to Professional, Pharmaceutical Campaign, Alcon/Vigamox, "Lion & Hawk Campaign"
GSW Worldwide, Print, Direct to Professional, Pharmaceutical Campaign, Dosing Matters, "Dosing Matters"
Mangos, Print, Direct to Professional, Devices & Diagnostics Campaign, Vibe hearing aids, "Why hide your Vibe?"
Chandler Chicco Agency, Strategic Communications/Public Relations, Direct to Professional, Novartis Pharmaceuticals Corporation, "The Christopher Film Series"
American Academy of Orthopaedic Surgeons, Strategic Communications/Public Relations, Direct to Professional and Consumer, Non-Profit/Patient Advocacy Campaign, American Academy of Orthopaedic Surgeons, "75 Years of Orthopaedic History"
Campbell-Ewald, Integrated Campaign, Health Care Insurance, "Kaiser Permanente "Spread Health" Campaign"
BRONZE
DraftFCB Healthcare, Poster, Direct to Consumer, Disease Awareness, Alpha-1 Foundation, "Alpha-1 Foundation Poster"
Devito/Verdi, Print, Direct to Consumer, Corporate Communications, Mount Sinai Medical Center, "Father Son Bond"
BVK, Print, Direct to Consumer, Corporate Communications, Prairie Heart Institute of Illinois, "Corn Ad"
Y&R New York, Print, Direct to Consumer, Disease Awareness, Met Life, "Best Friend"
Medicus Life Brands, Print, Direct to Consumer, Disease Awareness, Uroxatral, "Uroxatral Patient Brochure"
Brown Parker & DeMarinis Advertising, Print, Direct to Consumer, Corporate Communications Campaign, Florida Hospital - Emergency Department Campaign, "Florida Hospital - Emergency Department Campaign 30 Min Or Less"
Devito/Verdi, Print, Direct to Consumer, Corporate Communications Campaign, Massachusetts General Hospital, "Massachusetts General Hospital Campaign (2)"
Devito/Verdi, Print, Direct to Consumer, Corporate Communications Campaign, Mount Sinai Medical Center, "Mount Sinai Medical Center"
Craig Jackson & Partners, Print: Direct Mail, Direct to Consumer, Disease Awareness, MCGHealth, "MCGHealth Chest Pain Direct Mail"
Craig Jackson & Partners, Print: Direct Mail, Direct to Consumer, Disease Awareness, MCGHealth Sleep Center, "MCGHealth Sleep Center Direct Mail"
Devito/Verdi, Radio, Direct to Consumer, Corporate Communications Campaign, Massachusetts General Hospital, "Massachusetts General Hospital - Heart and Vascular (2)"
Craig Jackson & Partners, Radio, Direct to Consumer, Disease Awareness Campaign, MCGHealth Sleep Center, "MCGHealth Sleep Center Radio Campaign"
Vox Medica, Strategic Communications/Public Relations, Direct to Consumer, Cephalon, Inc., "When Good Medicines Become Bad Drugs"
Ogilvy Healthworld, Television/Cinema/Digital, Direct to Consumer, Devices & Diagnostics, Smith & Nephew, "Driven to Perform"
Euro RSCG Tonic, Television/Cinema/Digital, Direct to Consumer, Pharmaceutical, VESIcare, "VESIcare Shopping"
Euro RSCG Life LMP Chicago, Television/Cinema/Digital, Direct to Consumer, Corporate Communications Campaign, Health Care Provider, "NorthShore University HealthSystem Name Change Television Campaign"
Cambridge BioMarketing, Innovative, Direct to Professional, Corporate Communications, Millennium: The Takeda Oncology Company, "1,000 Cranes of Hope Monument"
Cambridge BioMarketing, Interactive, Direct to Professional, Corporate Communications, Millennium: The Takeda Oncology Company, "1,000 Cranes of Hope Kiosk"
CommonHealth, Poster, Direct to Professional, Over the Counter (OTC), Rx Club - OTC Creative Show Poster, "OTC Creative Show Poster"
AbelsonTaylor, Print, Direct to Professional, Devices & Diagnostics, Zimmer LPS-Flex Mobile Bearing Knee, "All Knee Drive"
AbelsonTaylor, Print, Direct to Professional, Devices & Diagnostics, Zimmer Trabecular Metal, "Grab Hold"
GSW Worldwide, Print, Direct to Professional, Pharmaceutical Campaign, Advertising, "Pink Tank ad campaign"
DraftFCB Healthcare, Print, Direct to Professional, Sales Aids Campaign, Centocor, "Centocor Inc unbranded burdens of psoriasis sales aids"
DraftFCB Healthcare, Print, Direct to Professional, Disease Awareness Campaign, Centocor, "Centocor Inc. unbranded burdens of psoriasis campaign"
CommonHealth, Print: Direct Mail, Direct to Professional, Over the Counter (OTC), Rx Club - OTC Creative Show, "OTC Creative Show"
Pocket Hercules, Print: Direct Mail, Direct to Professional, Campaign, Surgical Equipment and Supplies, "Key Surgical Direct Mail Campaign"
Ogilvy Healthworld, Print, Direct to Professional and Consumer, Devices & Diagnostics Campaign, Smith & Nephew, "Driven to Perform"
Edelman, Strategic Communications/Public Relations, Direct to Professional and Consumer, Disease Awareness Campaign, American Heart Association (AHA)'s Go Red For Women (GRFW) cause, "Go Red For Women 2008 Untold Stories Campaign"
DraftFCB Healthcare, Integrated Campaign, Flomax, "Flomax Pilobolus Campaign"
Euro RSCG Life LMP Chicago, Integrated Campaign, Health Care Provider, "NorthShore University HealthSystem Name Change Integrated Campaign"
Anderson DDB, Integrated Campaign, Philips, "People Powered"
About The CLIO Healthcare Awards
The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world's most recognized awards competitions for advertising, design and interactive, which celebrated its 50th Anniversary in 2009. Healthcare accounts for more than one-third of the U.S. gross national product. It has become one of the most visible sectors of advertising, promotion and creative design in the last few years, particularly on TV and online. However, it is regulated differently and more stringently than traditional advertising and promotion.
The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence as the CLIO Awards, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately. The CLIO Awards and CLIO Healthcare Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. For more information about the CLIO Healthcare Awards, go to www.CLIOHealthcare.com. Follow the CLIO Healthcare Awards on your favorite social networks: Twitter, LinkedIn, and Facebook.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York. For more information, please visit www.nielsen.com.
SOURCE The Nielsen Company
