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Nickelodeon and The Alliance For a Healthier Generation's Let's Just Play Go Healthy Challenge Debuts All New Episode Sunday, August 26, 8:30 P.M. ET/PT on Nickelodeon

Tuesday, August 14, 2007 General News J E 4
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NEW YORK, Aug. 13 Nickelodeon's Let's Just Play Go HealthyChallenge, an effort by the network to empower kids to change the outcome oftheir generation and measure their pledges to adopt healthier lifestyles byoffering plans for better diet and exercise, will premiere an all new episodeon Sunday, August 26, 8:30 p.m. ET/PT. With just one month left in theseries, challengers Kenderick and April are almost at their goals. Created inpartnership with the Alliance for a Healthier Generation -- a joint initiativeof the William J. Clinton Foundation and the American Heart Association -- thefifth episode of the Go Healthy Challenge features guest appearances fromDallas Cowboys Quarterback Tony Romo in this month's "Work out Like A Pro"segment, Baltimore Ravens Wide Receiver Derrick Mason, and Offensive LinemanChris Pino. The Ravens work with inner city school children and KaBOOM!, anorganization that builds and refurbishes playgrounds, to help build a dreamplayground.

(Logo: http://www.newscom.com/cgi-bin/prnh/20061115/NYW055LOGO-b )

April's goal throughout this journey has been to become more activethrough a team sport at school. She follows this month's theme of taking thelead and tries out for the school's volleyball team. After a tough sweat, sheachieves her goal and is the newest member of the Doylestown AthleticAssociation volleyball team. Meanwhile, Kenderick is becoming a localcelebrity role model for healthy behavior. In this month's episode, heappears on Good Morning Arkansas to discuss how to incorporate healthymodified alternatives in various dishes. He also participates in the ArkansasCanoe Jamboree Race and learns the importance of teamwork.

Kids can join TEENick stars who have registered to take the Let's JustPlay Go Healthy Challenge, such as Jamie Lynn Spears and Nat and Alex Wolff,by visiting www.nick.com/letsjustplay. The site features a "Nick Stars Takethe Challenge!" page that describes what healthy changes the TEENick stars aremaking and gives Challenge tips from Jamie Lynn Spears, Miranda Cosgrove, Natand Alex Wolff and Lil' JJ.

The September issue of Nickelodeon Magazine includes a Q & A with DallasCowboys Quarterback Tony Romo as he talks about what he does to stay fit, theimportance of living a healthy lifestyle and shares his favorite healthyrecipe.

About the Alliance for a Healthier Generation

The William J. Clinton Foundation and the American Heart Associationpartnered in May of 2005 to create a new generation of healthy Americans byaddressing one of the nation's leading public health threats - childhoodobesity. The goal of the Alliance is to stop the nationwide increase inchildhood obesity by 2010, and to empower kids nationwide to make healthylifestyle choices. The Alliance positively affects the places that can make adifference to a child's health: homes, schools, restaurants, doctor's officesand communities. For more information on the Alliance for a HealthierGeneration, please visit: http://www.HealthierGeneration.org.

About Nickelodeon

The Let's Just Play Go Healthy Challenge is Nickelodeon's initiative tomodel positive healthy behaviors, inspire kids to be leaders in making healthychoices, and measure their commitment to a healthy lifestyle.

Nickelodeon is currently in its fifth year of its award-winning pro-socialinitiative, "Let's Just Play." In November 2005, "Let's Just Play" enteredinto a partnership with the Alliance for a Healthier Generation to combat thespread of childhood obesity. Nickelodeon is using its multimedia platformsand the "Let's Just Play" campaign, working with the Boys and Girls Clubs ofAmerica and other partners, to reach millions of young people across thecountry and spread the message of the movement to create a healthiergeneration.

Nickelodeon has committed more than $30 million and 10% of its air tohealth and wellnes
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