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Nick Childs Joins Grey New York as Director of Content Development

Wednesday, September 12, 2007 General News J E 4
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NEW YORK, Sept. 11 Steve Hardwick, President of Grey NewYork, today announced that Nick Childs, 38, an award-winning filmmaker, isjoining the agency's flagship office as Executive Vice President, Director ofContent Development, a new position. This marks the first in a series ofsenior team leaders Hardwick will appoint, to take the transformation of GreyNew York to the next level, since his arrival in May.

In this new position, Nick Childs will oversee a new, integrated ContentDevelopment department that encompasses broadcast, print, promotional anddigital production and placement of original brand content.

"Creating this new role, and recruiting Nick for it, is part of our visionfor the future of Grey as an idea-driven, integrated and collaborativecompany," said Steve Hardwick. "He believes, as I do, that if you allowconsumers to have a dialogue with brands and provide them with ideas, thebrands will connect with people in more personal ways and thus drive theirgrowth. Nick has excelled in all facets of film, TV and interactive media andI've witnessed first hand his ability to bring out the best in a team. He'llhelp us lead the way to fresher, more inventive solutions."

During his fifteen-year career, Nick Childs has become an award-winningdirector, producer and creative executive with extensive experience inindependent, corporate, narrative and documentary films, video, photographyand interactive media.

As President of Cascade Media since 2000, he has overseen the creation andproduction of brand, product, sales and communications projects for such blue-chip clients as American Express, Pfizer, Merck and Deloitte in every mediaformat.

He also served as a creative consultant to Christopher Reeve on ABC-TV'sremake of Hitchcock's "Rear Window" and the HBO Film "In the Gloaming",directed by the star.

Nick graduated with a BA in English and Fiction Writing from Colby Collegeand received a MFA from New York University.

About Grey

Grey New York is the flagship and largest office of Grey, a unit of GreyGroup. Grey Group ranks among the largest global communications companies.Its parent company is WPP (Nasdaq: WPPGY). Grey Group's total offer includesG2, activation marketing; Grey Healthcare Group, healthcare communications;MediaCom, media planning and buying and GCI Group, public relations. Grey NewYork's blue-chip client roster includes many of the world's best knowncompanies: Procter & Gamble, GlaxoSmithKline, BAT, Diageo, DardenRestaurants, Wyeth, Canon, 3M, Eli Lilly and Dairy Queen.Nick Childs' film career highlights include: -- "The Shovel": He served as director, producer and screenwriter of the independent movie, starring David Strathairn, that won the Tribeca Film Festival 2006 Award for Best Narrative Short, among many honors. The film played at 50 festivals and hit number one as most downloaded short film on iTunes. -- "High Score": He served as executive director of this feature length documentary on die-hard video gamer, Bill Carlton. The film won awards at SXSW and the Brooklyn Underground Film Festival. -- Brady Campaign Against Gun Violence: He was the executive director of a series of documentaries marking the anniversary of the Brady Bill, featuring Jim and Sarah Brady.

SOURCE Grey New York
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