Nexia CEO Issues Strategic Plan for Growth in 2008
Dear Fellow Shareholders:
I am excited to contact you today to discuss our goals and strategies tobuild a multi-faceted retail enterprise during 2008.
As the media spotlight focuses on increased environmental responsibilityfor business and consumers, Landis is poised to capitalize on rising demandfor organic personal care ingredients and high-quality spa-like services forthe discriminating consumer. We now operate two Landis salons in the Salt Lakeregion. Landis is the only salon designated as an E2 Business in Salt LakeCity. The E2 Program is a group of local businesses devoted to environmentaland economic sustainability. At Landis, we've never "gone green;" we startedout that way. Our salons exclusively sell AVEDA(TM) lifestyle branded productsbased on the fashion forward cosmetics pioneer in eco-friendly practicesAVEDA(TM).
We have put a retention policy in place that is second to none in thesalon industry. We continue to invest in our staff, providing outstandingbusiness building training for each new stylist and continued education andmarketing support for our existing stylists.
Our plan is to acquire performing salons that have licenses to sellAVEDA(TM) products, and can immediately bring sales and customers to ouroperations. Our goal is to increase existing salon revenues by at least 20% in2008 over 2007. We are projecting total revenues of $2.8 million in 2008 andnet profitability of 15%. We are targeting to add five more locations in 2008,which could increase revenues by as much as $5 million by year-end 2009.
Green Endeavors (OTC Bulletin Board: GRNE) will continue to operate as aNexia subsidiary, while it grooms Landis to be spun-off as its own publiccompany with a stock dividend given to existing Nexia shareholders. Allshareholders as of the record date will be eligible to receive a stake inGRNE. The record date will be announced sometime in 2008.
Concurrently, we are focused on completing the registration process for acapital raise under SB-2 and expect to utilize new SEC regulations in oureffort to raise capital for expansions. This will help fuel the growth of bothLandis and Black Chandelier.
Now that we have four retail stores in operation, and online salesreaching more international customers, Black Chandelier plans to increaseexisting store sales. We will launch a system-wide computer network that willallow consumers to purchase product inventory from every store location viathe online site www.blackchandelier.com.
As you can see, 2008 will be a busy year for us and one that we anticipatewill propel the Company forward. We are confident that the execution of ourbusiness plan will create near-term value for our loyal shareholders, andlong-term opportunities to maximize returns.
Should you have any questions, please contact me at 801-575-8073 x 106 oremail firstname.lastname@example.org. I look forward to communicating withyou on each positive development throughout the New Year.
About Nexia Holdings
Nexia Holdings Inc. (OTC Bulletin Board: NXHL), headquartered in Salt LakeCity, Utah, is a diversified holdings company with operations in health &beauty, fashion retail and real estate. The Company has been acquiringundervalued properties in the Salt Lake City area since the early 1990s. Nexiaowns a majority interest in Landis Lifestyle Salon,http://www.landissalon.com, a hair salon built around the world-classAVEDA(TM) product line. Through its Gold Fusion Laboratories subsidiary, Nexiaowns the innovative retail and design firm Black Chandelier
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