WASHINGTON, July 8 A new, premium sex app for iPhone, iPad and iPod Touch may seem like just another attempt to monetize sexual curiosity, but beneath the blunt title lies plenty of scientific backing. "SexyTime Sex Position Guide and Choreographer," by Arlington, Virginia based Calvert Strategies, has been on the market one month and has already been banned in China, even after overcoming complicated negotiations with Apple Inc. Apparently, not everyone fully appreciates the science of sex.
The company's mission is simple, yet ambitious: to improve health and wellness through better sex. "Easier said than done," says R. C. Kuhn, Calvert Strategies president and project "Chief Mad Scientist." "Few adult-themed products improve overall health because consumers are enticed primarily by flashy marketing, not quality. Most products reinforce behaviors in isolation of partners, or worse, are just scams, even in iTunes. Ironically, the people that most need sex coaching are least likely to seek help." But thanks to low-cost apps on phones worldwide, there's now a powerful platform for scientists to lend sound, healthy advice to virtually anyone, anywhere. "We're hoping we've designed something enticing, but also educational," adds Kuhn. "The brain is the most important sex organ. We want people enjoying exciting, rewarding lovemaking, and simultaneously becoming smarter about sex. Better, more frequent sex means healthier minds and bodies."
The SexyTime Choreographer is actually four high quality apps in one, offering more features than are available in several leading iPhone sex apps combined. It uses 3D figures to illustrate sexual positions like in the Kama Sutra, adding practical advice on improving execution. Users can even "Sext" positions to partners. But the designers really excelled at creating the interactive "Randomizer" and "Choreographer" utilities, which are easy to use, but powerful in execution. As described on www.SexyTimeApp.com, these features allow couples to generate randomized playlists of sexual positions, calling audibles in (selected) sexy voices to instruct couples when and how to switch positions. There's several innovative quick-launch features like the "Hit List" and "Run the Gauntlet" for beginners or more energetic lovers. For choosy partners, the Choreographer is a user-specified, sexual playlist generator, also providing bedside sex coaching. The app also offers sex advice gleaned from diverse scientific literature and best practices from happy couples. "Science offers great practical value to sex," suggests Kuhn. All this and it's only Version 1.
Despite markets inundated with adult content, these entrepreneurs educated in a variety of scientific disciplines strive to "bring science to the bedroom" to overcome the natural awkwardness of suggesting new ideas and techniques to partners. But the well-intentioned proof of concept still met enormous challenges from Apple's review team, precisely while Apple publicly shunned sex apps. And though still banned in China, Calvert Strategies hopes science will eventually overcome. SexyTime sold in 26 countries within four weeks, garnering rave reviews from Thrillist.com, and an "Editor's Choice" review from AppCraver.com.
With significant upgrades on the way, Calvert Strategies is silent on new developments promising unique, innovative features to help lovers, but haven't lost sight of their original goal - educating and improving quality of life. "When done safely, sex is one of the healthiest and accessible human activities, though the subject remains unfortunately taboo," Kuhn concludes. "We're looking forward to offering products for more lifestyles, in addition to iPad/HD, Droid and multilingual versions. Apps are inexpensive compared to their enormous benefits. Imagine a world full of well sexed, healthier, happier humans. We should all want to live in that world."
Information: www.SexyTimeApp.com
iTunes: http://itunes.apple.com/us/app/sexytime-sex-position-guide/id366266359?mt=8
Press:
http://www.thrillist.com/washington-dc/sexytime
http://www.appcraver.com/sexytime-sex-position-guide-and-choreographer/
SOURCE Calvert Strategies
