New York State Department of Health, Legacy and Ad Council Unveil New National Public Service Campaign

Thursday, February 25, 2010 General News J E 4

WHAT: The New York State Department of Health, Legacy and the Ad Council will unveil a new national smoking cessation public service campaign. The new PSAs are designed to help smokers in New York and across the nation quit smoking, saving both lives and money.

State Health Commissioner Richard F. Daines, M.D. will also announce New York's continued commitment to the National Alliance for Tobacco Cessation (NATC), which champions the EX(Ū) campaign - a comprehensive national campaign that provides free resources designed to help smokers to quit. The NATC is a collaborative partnership of organizations at the national and state levels designed to present a national, unified and trusted voice from experts in public health to reverse the stalled decline in adult smoking rates.

WHY: The State Health Department's Tobacco Control Program remains focused on reducing the number of adult smokers by promoting cessation through mass media campaigns and linking New Yorkers with the EX campaign's online and informational resources.

The latest research estimates that nearly six million people will lose their lives to tobacco next year. The NATC created a campaign that provides direct assistance to help the 46 million Americans who smoke - including about 2.5 million New Yorkers - to finally quit. New York continues to maximize its smoking cessation resources through its NATC membership.


Richard F. Daines, M.D., New York State Health Commissioner

Peggy Conlon, President and CEO, Ad Council

Cheryl G. Healton, DrPH, President and CEO, Legacy(SM)

WHEN: 11 a.m. ET, Wednesday, Feb. 24, 2010


LCA Press Room

Legislative Office Building, Room 130

Albany, NY 12247

CONTACT: Julia Cartwright, Legacy, +1-202-454-5596,; Ellyn Fisher, Ad Council, +1-212-984-1964,; or Claudia Hutton, NYS DOH, +1-518-474-7354, Ext. 1,

/PRNewswire-USNewswire -- Feb. 22/



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