MINNETONKA, Minn., May 15 Nestle HealthCare Nutrition'slatest patient resource for those battling cancer,http://cancer.nestlenutritionstore.com, is now live. The e-commerce sitecombines in-depth resource centers with specialized products for cancer andother illnesses. The focus of the new site is to provide nutritional guidanceduring cancer treatment through recovery -- to help patients and theircaregivers understand the true importance of maintaining a strong nutritionalstatus throughout every stage of the process.
"With the ability to gain insight on their conditions and purchaseproducts to help ensure they are getting the right nutrients, cancer patientswill be more in control of minimizing nutrition-related side effects such asdecreased appetite, nausea or bowel changes and enhance their quality oflife," said Sean Foster, vice president of marketing for North America. "We'vedeveloped this site as a way to deepen our commitment to helping people staystrong during a critical time in their lives."
Making sure that patients are obtaining sufficient amounts of nutrients,protein and calories to support overall nutritional status is crucial duringcancer treatment. This new Web site illustrates why the relationship betweentreating cancer and what one eats is paramount, while keeping in mind that therealities of treatment can make eating and getting the proper amounts ofnutrients a challenge. According to the National Cancer Institute, anestimated 80 percent of cancer patients develop some form of malnutrition.This new resource will help break down the barrier to adequate nutrition byclearly outlining which nutrients are needed throughout treatment as thenutritional needs of patients change, and by making it easy to purchaseproducts online.
The Nestle site encourages cancer patients and caregivers to be activemembers of their treatment team while helping them achieve positive outcomesat every stage. Designed to facilitate easy understanding, it offers importantinformation with the added level of comfort of knowing it's from Nestle, anindustry leader and trusted source.
The cancer resource center is part of a broader site,http://www.nestlenutritionstore.com. The site helps provide consumers who havea variety of health challenges with the nutrients and support they need toachieve a higher quality of life.
Nestle HealthCare Nutrition, part of Nestle Nutrition, offers completenutritional solutions for people with specific illnesses, disease states orthe special challenges of different life stages. Nestle HealthCare Nutritionwas formed from the combination of Novartis Medical Nutrition, acquired byNestle in 2007, and the existing Nestle HealthCare Nutrition business. Thecompany offers the most comprehensive range of nutritional support products inthe marketplace. Nestle Nutrition helps to enhance the quality of life bysupporting health and providing care for people with special nutrition needsat every stage of life. Nestle Nutrition is built around four core businesses:Infant Nutrition, HealthCare Nutrition, Performance Nutrition and WeightManagement. For more information about Nestle Nutrition, please consult:http://www.nestlenutrition.com
SOURCE Nestle HealthCare Nutrition