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New Tool Helps Pain Advocacy Community Address Growing Public Health Crisis

Wednesday, September 10, 2008 General News J E 4
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STAMFORD, Conn., Sept. 9 Healthcare professionals andpatient advocates working to alleviate suffering and improve the care ofmillions of Americans with undertreated pain now have a new resource to helpthem achieve greater awareness and understanding of this serious nationalhealth problem.

"In the Face of Pain(R)" is a free interactive toolkit that enablesadvocates to create individualized action plans, educational materials, andpresentations tailored to a specific area of focus. It is accessible atwww.inthefaceofpain.com

"The new online version of the toolkit is a 'must have' for painmanagement advocates," according to Micke Brown, BSN, RN, Director of Advocacyat the American Pain Foundation. "It empowers healthcare professionals, peoplewith pain, caregivers or concerned individuals to create tailored advocacyplans to address a range of audiences on a variety of pain-related issues."

The "In the Face of Pain" toolkit serves as a one-stop location forpain-related statistics and provides guidance on implementing advocacyoutreach through various channels, including:

"We hope the toolkit will be valuable to patients, caregivers andhealthcare professionals as they work to alleviate unnecessary suffering andimprove pain care practice and policy," said Pamela Bennett, RN, BSN,Executive Director, Healthcare Alliance Development at Purdue Pharma L.P.,which developed the "In the Face of Pain" toolkit.

The introduction of the toolkit follows the recent relaunch of PartnersAgainst Pain(R) (www.partnersagainstpain.com), a comprehensive resource thatoffers a wide range of information about various chronic pain conditionsincluding arthritis, fibromyalgia and cancer; pain measurement and assessmenttools; pain policy, legislation and community relations; and links to otherrelevant Web sites.

Purdue Pharma L.P. and its associated U.S. companies are privately-heldpharmaceutical companies known for pioneering research on persistent pain.Headquartered in Stamford, CT, Purdue is engaged in the research, development,production, and distribution of both prescription and over-the-countermedicines and hospital products. Additional information about Purdue can befound at www.purduepharma.com.-- Legislative -- Media -- Community groups -- Professional organizations

SOURCE Purdue Pharma L.P.
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