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New Technology Helps Athletes Prevent Dehydration and Heat-Related Illness

Thursday, September 17, 2009 General News J E 4
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WALTHAM, Mass., Aug. 31 With fall sports under way around the country, often in dangerously hot weather conditions, Mobile Sports, Inc. (MSI) today announced the official launch of iHydrate(TM), an innovative iPhone application giving athletes, parents of athletes, coaches, and athletic trainers the tools and information they need to avoid dehydration and other, more serious heat-related illnesses.

"One of the biggest challenges athletes continually face, not just in hot, humid weather, is consuming enough fluids before, during and after sports to maintain proper hydration," says Brooke de Lench, Youth Sports Expert and Editor-in-Chief of the popular youth sports parenting website, YouthSportsParents.com and CEO and President of MSI. "iHydrate(TM) is designed to address this important problem," says de Lench.

To help keep athletes of any age not only stay hydrated but avoid the catastrophic risks of heat-related illness or death, iHydrate(TM) is the first iPhone application to:

In addition to these tools, iHydrate(TM) includes a helpful reference section, including basic information on dehydration and heat-illness prevention, signs, symptoms and treatment, and the Pre-Season Heat-Acclimatization Guidelines recently issued by the American College of Sports Medicine and seven other medical groups.

Facts about children and heat-illness

"We developed iHydrate(TM) to make it much easier for parents, coaches and athletic trainers to keep kids properly hydrated and avoid dehydration and other more serious forms of heat illness," says de Lench, "by putting new technology - an application in their hands that not only informs them about the risk of heat-related illness in real time, but gives them the tools they need to ensure proper hydration and re-hydration."

"One of the reasons kids don't drink enough fluids before, during and after sports, is that they forget," notes de Lench. "Parents and coaches can use iHydrate(TM) to remind them to drink on a schedule, not just when they are thirsty."

-- provide the heat index--the apparent temperature on the basis of the current temperature and relative humidity at the user's current location;

SOURCE Mobile Sports, Inc.
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