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Among those who already belong to fitness clubs, 60 percent said they willkeep their current memberships. Another 23 percent plan to downsize to moreaffordable health clubs. When choosing health clubs, 54 percent of allsurveyed said that cost is the most important factor they consider. Anadditional 21 percent selected convenience or atmosphere as topconsiderations.
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The survey was conducted by Opinion Research Corp. and sponsored byAnytime Fitness, the nation's fastest-growing fitness franchise.
"This just goes to show how important health and fitness are toAmericans," said Mark Daly, national media director for Anytime Fitness."People might be looking for ways to cut back on expenses, but they continueto recognize the value of fitness and a healthy lifestyle."
Of those surveyed, 43 percent said health and weight loss were the primarymotivators behind their desire to start or stick with an exercise program.Only 16 percent of those surveyed said that improving their appearancemotivated them most, while 8 percent said they worked out primarily to reducestress.
"Finding the time and money to commit to fitness can be difficult, butpeople that do it are always glad they did," said Daly. "While other nationalfitness chains are struggling due to the economy, we've seen our membershipgrow nationwide because more people are recognizing these benefits and thevalue of joining convenient, affordable gyms that are open 24 hours a day."
About Anytime Fitness
Founded in 2002, Anytime Fitness is the fastest-growing fitness clubfranchise in the world, with more than 970 clubs currently open in NorthAmerica and Australia. Open 24 hours a day, 365 days a year, Anytime Fitnessprovides convenient and affordable fitness options in friendly,well-maintained facilities which feature top-quality exercise equipment.State-of-the-art security and surveillance systems ensure member safety evenduring unstaffed hours at the clubs. Anytime Fitness expects to open its1,000th club in early 2009 and achieve system-wide sales in excess of$100-million in 2008. For more information about Anytime Fitness, or to findthe club nearest you, visit http://www.anytimefitness.com.
About the Survey
The Fitness and Finances survey was sponsored by Anytime Fitness andconducted by Opinion Research Corporation, an independent global marketresearch firm. The online poll was conducted on December 25 and 26 andincluded responses from a nationwide sample of 1,090 people (568 women,522 men). Full results and data tables are available upon request.
SOURCE Anytime Fitness
