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New Supplement Helps Americans Eat Less Every Day

Thursday, May 15, 2008 General News J E 4
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WAYNE, N.J., May 14 Starting today, Americans can gaincontrol of their appetite and eat up to 30 percent less food every day withSlimShots(TM), the first U.S. dietary supplement that offers the breakthroughEuropean weight management emulsion Fabuless(TM). Following a decade ofdevelopment and seven clinical trials demonstrating its effectiveness, SlimShotsis poised to help stop weight gain and break the yo-yo effect that has plaguedAmerican dieters for years.

"All too often, people deprive themselves of food, lose weight, but thenrevert to the eating habits that caused their weight gain," says Ron Boger,executive vice president of SlimShots. "Repeated weight loss and weight regaintakes a toll on a person physically and mentally. With SlimShots, theindividual simply eats less and can do so on day one of using the product,enabling a more effortless weight management and the breaking of the 'yo-yo'effect."

While government agencies have long touted portion control and nutritionallybalanced diets as key to weight management and improved health, such behavioralchanges have proved challenging for Americans and portion control remains achallenge. "That," says Boger, "is where SlimShots can help."

The key to SlimShots appetite control emulsion is its active ingredientFabuless, a patented blend of natural oat and palm extracts in water. Bogerexplains, "Its exact mechanism is complicated, but it is believed that theemulsion is digested at a slower rate than typical foods, allowing it topenetrate deeply into the last part of the intestinal system, the ileum. Atthis stage of digestion, satiety hormones are released and the brain receives amessage of fullness. This mechanism, called the 'ileal brake,' is what helpsyou eat less."

While new, the concept of using a lipid emulsion for weight management hasdemonstrated effectiveness. In a double blind, placebo-controlled clinicalstudy, participants using the Fabuless emulsion ate up to 30 percent less everyday when compared with those who didn't use the emulsion. It is a breakthroughthat Boger believes will help Americans effectively decrease the amount of foodsthey eat.

Available in convenient single-shots that look like a dairy creamer,SlimShots feature a creamy liquid delivery system with a vanilla flavoring thatcan be taken alone or added to yogurt, cereals, meal replacement shakes, soupand even coffee. With a manufacturer's suggested retail price of $39.99 for a30-shot supply, SlimShots should be taken with breakfast and four hours later,with lunch, if desired.

Distributed by IdeaVillage Products Corp., headquartered in Wayne, NewJersey, SlimShots is available to consumers at www.slimshots.com, as well asWal-Mart, CVS, Walgreens, Vitamin Shoppe, GNC, Rite Aid, Longs, Pathmark, DuaneReade and others.

SOURCE IdeaVillage Products Corp.
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