New Study Shares Best Practices in Biopharma Public Relations

CHAPEL HILL, N.C., Nov. 6 While Public Relations has longbeen used as a marketing tool by the pharmaceutical and biotechnologyindustries, its ability to reach consumers has never been greater. Web sites,online social networks, and blogs have joined the traditional press release aseffective and low-cost methods that help drive sales. With thisunderstanding, new research was conducted by Best Practices, LLC to identifywhat Public Relations activities are most effective at educating and informingconsumers at different points in a product's lifecycle. These and otherinsights are now available in the newly published report, "Public RelationsExcellence: Using PR to Launch, Grow and Extend Your Brands." Additionalfindings from this study include insights into what Public Relations channels,tactics and calls-to-action are most effective for reaching consumers ofpharmaceutical products while providing three case studies highlightingsuccessfully employed Public Relations tactics at different lifecycle stages.

To view the study abstract or complimentary summary of the full report"Public Relations Excellence: Using PR to Launch, Grow and Extend YourBrands," click on the following link http://www3.best-in-class.com/rr975.htm .

In a benchmarking study that included such influential companies asAbbott, AstraZeneca, Genentech, Johnson & Johnson, Novartis, Pfizer, andWyeth, many key topics were covered, including:

For more information on this report, contact Robert Naylor [email protected] or (919) 767-9244. To access the full report ordownload a complimentary copy of the report summary, go tohttp://www3.best-in-class.com/rr975.htm .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profoundprinciple that organizations can chart a course to superior economicperformance by studying the best business practices, operating tactics andwinning strategies of world-class companies. For more than 15 years, ourhighly credentialed research staff has conducted primary research exclusivelyfor our Fortune 500 client base.-- PR strategies and tactics that are most effective at different lifecycle stages -- PR tools and calls to action that are most effective -- Case studies that reveal effective PR practices -- Web site resources that are most effective for consumers -- Ideal budget ratios and performance measurements -- Lessons learned and best practices

SOURCE Best Practices, LLC

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