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New Stress-Busting Drink Tranquila(TM) Quenches Jangled Nerves

Thursday, September 17, 2009 General News J E 4
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NEW YORK, Sept. 8 It's time to take a deep breath and a big swig. Tranquila(TM) is a calm-inducing drink developed for a seriously stressed, ridiculously over-amped and perpetually under-pressure society. This two-ounce alternative beverage can help consumers simmer down and even get a good night's sleep. A major advance in the burgeoning category of relaxation beverages, Tranquila comes as energy drinks show signs of market saturation and flattening sales.

As the only relaxation beverage with a formulation for daytime use that does not contain melatonin, which can cause drowsiness and literally leave you asleep at the wheel, Tranquila offers health-conscious but stressed-out consumers a quick, effective way to refresh body and mind. That's why Tranquila comes in two formulas: Original expressly developed for daytime to help balance your mood but not make you sluggish; and PM with melatonin for nighttime designed to send you off to dreamland without habit-forming side effects. Both are proprietary blends of immune-enhancing vitamins, minerals and herbal extracts with a great-tasting green tea-lemon flavor.

With Americans worried about the economy, their jobs and their families, it's no wonder anxiety levels are through the roof. And with our 24/7 mentality fueled by regular downings of high-sugar, high-caffeine energy boosts, it's not surprising we can't sleep either. Tranquila relaxation shots provide soothing solutions that can stimulate your immune system and improve focus during the day and avoid tossing and turning at night. Bucking the trend of edge-producing drinks, it is non-alcoholic, non-carbonated, sugar-, calorie- and caffeine-free, needs no refrigeration and is easy to carry.

"I saw a huge opportunity in the marketplace for an alternative beverage that was portable, affordable and healthier. We eliminated ingredients that take the body a long time to process and interrupt normal sleep cycles," says Serge Karnegie, President of Vitila Brands, LLC and a former coffee company marketing executive. "The initial reaction has been amazing," he continues. "We're already in more than 10,000 stores nationwide." The beverage is also available online at http://www.tranquila.com.

As brands look to jump on the bandwagon for this hot new category, Tranquila leads the field with several advantages. Unlike its rivals, the daytime formula contains no melatonin, so no drowsy feeling or drop in productivity. Only the nighttime blend includes the hormone - in a molecular form identical to the melatonin found in the body - mixed in a potent formula to aid in getting and staying asleep but without any morning grogginess. The two-ounce size is the perfect amount for a bedtime liquid. And since there's no sugar, there's no spiking of insulin levels.

The drink's emergence couldn't come at a better time. The American Psychological Association reports 43% of all adults suffer adverse health effects from stress. It's linked to the six leading causes of death (heart disease, cancer, lung ailments, accidents, cirrhosis of the liver and suicide). Studies indicate lack of sleep is exacerbating these problems by heightening the risk of major illnesses, according to the Harvard-run Nurses Health Study.

The good news, says recent research reported in the journal Science, is that while chronic stress adversely rewires the brain, the condition can be reversed. And though Tranquila doesn't promise to be a panacea, it is one more tool in the stress-fighting arsenal. Think of it as meditation in a bottle.

So while consumers may have to wait out the recession, Tranquila will ensure that they don't lose their cool in the process.

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

Contact: Diane Blackman BR Public Relations 212.989.3646 dblackman@brpublicrelations.com

SOURCE Vitila Brands, LLC
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