New Research Reveals Unforeseen Side Effect of the Breast Cancer Movement

Saturday, December 13, 2008 General News J E 4
PHILADELPHIA and SAN ANTONIO, Texas, Dec. 12 Agroundbreaking study developed by reports that American girlsare significantly affected by the steady stream of information and messagingaround breast cancer. This study surveyed over 2,400 girls ages 8-18. Someof the key findings from this research revealed that nearly 30% of the girlssurveyed believed that a normal sign of breast development was a symptom ofbreast cancer, and more than 20% of girls believed that infection, tanning,drug use and stress could cause cancer.


"The research findings really speak to the fact that breast cancer isever-present in our girls' lives," said Dr. Marisa Weiss, President andFounder of "Our study found that nearly 75% of these girlshave someone in their lives with breast cancer ... and that they are clearlyaffected by breast cancer messaging in their daily lives."

"The breast cancer advocacy movement has improved countless lives-andsaved so many. It's been truly revolutionary and it must continue. However,in balance, we need to inform and positively frame this information for ourgirls in an age appropriate and relevant manner," said Dr. Weiss.

In response to this study, has developed the PreventionInitiative for girls, a national outreach program that arms girls and youngwomen with the facts and tools designed to promote breast health and reducetheir risk of getting breast cancer during their lifetime.

Dr. Weiss will announce the study results at a poster presentation onDecember 13, 2008, at the CTRC-AACR San Antonio Breast Cancer Symposium.Other authors include Dr. Jennifer Griggs (University of Michigan); Dr. LarryNorton (Memorial Sloan-Kettering Cancer Center); Pat Nogar, Dr. Paul Gilman,Dr. Jen Sabol, Dr. Zonera Ali, Dr. Ned Carp (all from Lankenau Hospital); Dr.Harvey Karp (UCLA); and Dr. Graham Colditz (Washington University).

About and Dr. Weiss is the #1 online resource for breast health and breastcancer information and support, with more than 5,000 pages of medically vettedcontent. A nonprofit organization, serves more than 8million visitors each year.

Dr. Marisa C. Weiss is the President and Founder of Shecurrently practices at Lankenau Hospital in the Philadelphia area, where sheserves as the Director of Breast Radiation Oncology and the Director of BreastHealth Outreach.



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