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New Products, Federal Regulations Heighten Awareness as International Infection Prevention Week Begins

Thursday, October 23, 2008 General News J E 4
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B. Braun Commends APIC for Infection Prevention Week Efforts



BETHLEHEM, Pa. Oct. 22 /PRNewswire/ -- New federal regulations have given healthcare leaders new financial incentives to implement infection prevention programs, and technological developments have given them new weapons to fight infections as the industry observes International Infection Prevention Week from October 19-25, 2008.



(Logo: http://www.newscom.com/cgi-bin/prnh/20081022/NYW008LOGO )



Established in 1986 by President Ronald Reagan, International Infection Prevention Week promotes infection prevention awareness and education. The theme of this year's commemoration is "Infection Prevention is Everyone's Business." It takes place just weeks after new federal regulations limiting Medicaid and Medicare reimbursements for some healthcare-associated infections (HAIs) take effect and as new infection-fighting technology, including B. Braun Medical Inc.'s (B. Braun) Ultrasite(R) Ag Luer Access Device (LAD), are coming to the market.



"Infection prevention certainly is B. Braun's business and an important feature of our products and services," said Tim Richards, Senior Vice President of Marketing for B. Braun Medical Inc. "Thanks to the efforts of organizations like the Association for Professionals in Infection Control and Epidemiology (APIC), infection prevention has become a top priority for all healthcare providers and manufacturers. We support and thank APIC for helping to increase awareness of this issue and promoting solutions that benefit patients and providers."



In August, B. Braun received FDA clearance for its Ultrasite(R) Ag Luer Access Device, the industry's first silver-impregnated antibacterial LAD. This device helps reduce bacterial growth that can lead to catheter-related bloodstream infections (CRBSIs).



As the pioneer and leader in automatic passive safety IV catheters, B. Braun also provides a variety of solutions to protect patients and healthcare workers from needle-stick injuries.



A commemorative ceremony marking International Infection Prevention Week will take place at the National Press Club in Washington, D.C. on Oct. 22 and feature a presentation on the federal government's infection prevention plan U.S. Department of Health and Human Services officials. Events scheduled during the week will highlight the work of infection preventionists throughout the world who protect patients from healthcare-associated infections (HAIs) in clinical and other settings.



About B. Braun

B. Braun is a global leader in infusion therapy and pain management and a pioneer in passive safety devices and PVC-/DEHP-free products. Every day, B. Braun employees worldwide share their knowledge with colleagues and customers to improve working processes in hospitals and medical practices and to enhance safety for patients, doctors and nurses.



Consistently recognized by Frost & Sullivan and KLAS for its medical technology and support services, B. Braun promotes best practices for continuous improvement of healthcare and, guided by its "Sharing Expertise" philosophy, helps today's healthcare workers address critical issues including environmental responsibility, medication errors reduction and infection prevention. For more information, call 800-227-2862, e-mail us at inquiry.us@bbraun.com or visit B. Braun at www.bbraunusa.com.







SOURCE B. Braun
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