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New Long-Term Care Program Focuses on Members and Their Caregivers

Friday, July 2, 2010 General News
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MONTGOMERY, Ala., July 2 /PRNewswire/ -- The American Senior Benefits Association(R) (ASBA(R)) recently unveiled a new long-term care program aimed at helping members and their families learn about the costs associated with unexpected long-term medical care.
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The new program is being offered through ASBA's relationship with AIMS Benefit Solutions, a benefits administrator with a 22-year presence in the long-term care arena.
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While most people think about long-term care insurance as a product that is needed only by seniors, the truth is that about 40 percent of people directly benefiting from long-term care are between the ages of 18 and 64.

Long-term care provides for assistance with maintaining everyday activities while an individual is ill or recovering from an illness, whether in the home, in a nursing or assisted living facility, or through community service centers.

The program provides for caregivers who can help with basic life activities such as bathing, dressing, eating, and transferring (as with moving from the bed to a chair, from a chair to a walker, etc.), or for skilled professionals to come to an individual's home, perform a specific task, such as rehabilitation, and then leave.

For more information on ASBA's new long-term care program, visit http://www.asbaltc.com.

About ASBA

ASBA is a non-profit organization focused on advocacy and education for men and women age 50 and above. ASBA is a national association with over 615,000 members, and they are growing rapidly. With a solid history as a trusted resource for its members and partners, ASBA offers first-class educational and consumer programs designed exclusively for its members.

About AIMS Benefit Solutions

AIMS Benefit Solutions' primary product is long-term care insurance and it has recently expanded its scope to multiple product offerings, ranging from traditional worksite products to senior products.

In addition to national marketing, AIMS has been a Marketing Services Administrator for over 20 years. This position in the marketplace has allowed AIMS to better serve groups and associations. With its turn-key marketing support, AIMS is able to help associations enhance their benefits and increase membership.

AIMS Benefit Solutions is located at 101 TechnaCenter Drive, Montgomery, AL. For additional information, please contact AIMS at 800-325-9876 or [email protected].

http://aimsbenefits.com/

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE AIMS Benefit Solutions

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