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New FIRST RESPONSE(R) Pregnancy Test Gives Women a Fast and Simple One-Word Answer

Wednesday, February 13, 2008 General News J E 4
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PRINCETON, N.J., Feb. 13 Good news has arrived for womenlooking for a "yes" or "no" answer to one very important question: Am I havinga baby? The new FIRST RESPONSE(R)GOLD Early Result Digital Pregnancy Testfeatures an easy-to-read digital display that tells a woman "Yes" if she ispregnant, "No" if she is not. The Early Result Digital Pregnancy Test is thefirst First Response Pregnancy Test to feature an electronic "ready to use"indicator, which confirms the test is ready for use.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYWFNS1 )

"A clear 'yes' or 'no' response is sure to be a relief for women who areeager to find out if they are pregnant," says Lisa Masterson, M.D., a SantaMonica-based OB/GYN affiliated with Cedars-Sinai, St. John's and UCLA/SantaMonica hospitals. "The indicator showing that the test is working relievesanxiety for women; letting them know an accurate answer is coming soon."

Unlike other digital tests on the market, the First Response Early ResultDigital Pregnancy Test uses a proprietary gold technology that is so sensitiveit actually detects two different forms of human chorionic gonadotropin (hCG),the pregnancy hormone, including the variant hormone that better predictsearly pregnancy. The sensitivity of FIRST RESPONSE technology makes itpossible to detect the presence of just 18 mlU of hCG in urine. And like thetrusted FIRST RESPONSE Early Result Pregnancy Test, the Early Result DigitalPregnancy Test detects hCG up to five days before a woman's missed period.

According to Janis Biermann, Senior Vice President of Education and HealthPromotion for March of Dimes, the sooner a woman knows she's pregnant thesooner she can begin a prenatal health regimen. "The earliest days ofpregnancy are critical to a baby's development, and this is the ideal time forwomen to talk to their doctors, if they haven't already, about importantprenatal health steps such as taking vitamins, exercising, and quittingsmoking," she says.

The FIRST RESPONSE GOLD Early Result Digital Pregnancy Test was cleared bythe U.S. Food and Drug Administration in May, 2007 and will be available ondrugstore shelves in early April 2008.

About the FIRST RESPONSE Early Result Digital Pregnancy Test

FIRST RESPONSE GOLD Early Result Digital Pregnancy Test works when awoman's urine comes in contact with a specially treated absorbent tip on thepregnancy test stick. After 30 seconds, the display screen indicates that thetest is working by showing a blinking clock. After three minutes, a clear"Yes" or "No" response appears on the display screen, indicating whether thepregnancy hormone hCG has been detected.

FIRST RESPONSE GOLD Early Result Digital Pregnancy Test works up to fivedays before a woman's missed period. The test is more than 99 percent accuratefrom the day of a woman's expected period at detecting typical pregnancyhormone levels.

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy andbaby health. With chapters nationwide and its premier event, March forBabies, the March of Dimes works to improve the health of babies. For thelatest resources and information, visit marchofdimes.com or nacersano.org.

About Church and Dwight, Co., Inc.

Church and Dwight, Co., Inc., headquartered in Princeton, NJ, distributesFirst Response Early Result Pregnancy Test and other First Response products,including First Response Rapid Result Pregnancy Test, First Response Easy ReadOvulation Test, and Answer Pregnancy and Ovulation Tests.Stephanie Schulman Edelman 212-704-8183 Stephanie.Schulman@edelman.com

SOURCE Church and Dwight, Co., Inc.
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