BUFFALO, N.Y., Oct. 7 /PRNewswire/ -- New Era Cap Co., Inc., the leading headwear designer and manufacturer, announced today that the 5th annual "Wear Your Cap to School Day" initiative will take place on Thursday, October 23rd, 2008. This nationwide program is dedicated to raising awareness and funds for children who have been diagnosed with and are being treated for cancer.
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On October 23rd, students at participating schools will have the opportunity to wear their favorite cap to school that day in return for donating $1.00 to the Caps for Kids program. Over the past five years, "Wear Your Cap to School Day" has raised more than $250,000 benefiting Caps for Kids. To date, over 150,000 students at over 250 schools nationwide have participated in "Wear Your Cap to School Day."
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Every participating school will be entered into a drawing where one lucky school will be selected at random to receive a special surprise right in their school. Last year, up-and-coming R&B artist, Sammie, appeared at the winning school in New Orleans.
"New Era's goal is to create awareness for the Caps for Kids organization and support children diagnosed with and being treated for cancer," said John DeWaal, VP of Brand Communication at New Era and Caps for Kids board member. "Participating in 'Wear Your Cap to School Day' helps increase awareness of pediatric cancer and raises funds so Caps for Kids can continue to provide kids with caps to wear; raising their spirits and instilling pride and confidence during their treatment."
School administrators, teachers, parents and students are encouraged to register their school to participate in "Wear Your Cap to School Day" on October 23rd. Schools can register simply by going to www1.neweracap.com/wearyourcaptoschoolday/ and signing up your school.
Action sports sensation Ryan Sheckler will serve as this year's spokesperson and has recorded radio public service announcements to promote this initiative which can be found at the above-mentioned website. "When New Era approached me about the 'Wear Your Cap to School Day' program, it was an event I definitely wanted to be a part of," said Ryan Sheckler. "I was blown away by how something so simple can help so many kids in need."
Caps for Kids is an international 501(c) 3 nonprofit organization with programs in over 90 hospitals throughout the United States; including 5 programs in Canada. Caps for Kids is dedicated to providing celebrity signed headwear to children, adolescents and young adults who have lost their hair as a result of treatment for cancer and other life threatening illnesses.
New Era Cap
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a 'Category A' affiliate of the Fair Labor Association.
Contact: Dana Marciniak, New Era Cap Co. (716) 604.9259 [email protected] Philip Crimaldi, DKC (212) 981.5131 [email protected]
SOURCE New Era Cap Co., Inc.
