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New CEO, Investors to Re-Energize MeYou Health

Thursday, June 30, 2016 Men´s Health News J E 4
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BOSTON, June 30, 2016 /PRNewswire/ -- Serial health care entrepreneur Rick Lee, co-founder of Healthrageous, Quality Oncology, and Value Health, and a group of experienced health care investors have joined forces to re-energize MeYou Health (MYH), a Boston-based digital wellness platform for health plans. Lee, backed by Ballast Point Ventures, Blue Shield of California, and several prominent individual investors, recently led a buyout of MeYou Health followed by substantial growth financing for the company.

MYH is a pioneer in driving behavioral change through the use of its "open social" networks, comprised of friends, loved ones, and families, not just fellow employees. The social, digital programs in the MYH platform speak to health plan members at every phase of their lives. With 50+ programs, from pre-natal care to stress to yoga, there is something for everyone. MYH's value-adds also feature a pricing model whereby health plans are only charged for engaged members.

"I'm excited to join a group of talented managers and outstanding software engineers at MeYou Health.  The MeYou Health team has constructed a fabulous engagement platform that scales to large volumes and configures to a vast array of customizable needs of health plans," says Rick Lee, the new CEO of MYH. "The price points and value proposition are very attractive and allow us to bring wellness – through brokers and our health plan clients – to the large but somewhat overlooked small-to-midsize employers market."

Out of the gate, MYH has received high praise from its longest-standing and largest of six health plan clients.

"Together, MYH and Blue Shield of California have demonstrated that sustained engagement, improved health, and financial value can be accomplished for our members and employer customers," says Bryce Williams, VP of Wellbeing at Blue Shield of California. "In a market full of over-promise, under-deliver wellness programs, MYH stands out for delivering an agile, reliable digital health platform and engaging well-being programs capable of positive clinical outcomes."

About MeYou Health MeYou Health (MYH), formerly a Healthways company, was founded in 2009 to transform traditional health and wellness programs into social, digital well-being products that help people live healthier, happier lives. Its well-being platform and products achieve impact through sustained engagement and measurable effect, including industry-leading member engagement at 12 months, with multiple interactions per week. Now optimized for the health plan market, MYH enables health plans to gain new employers, strengthen ties with existing employers, and create relationships with health plan members. Headquartered in Boston, MA, MYH is led by veteran health care entrepreneur Rick Lee. Unique in its approach, the MYH team, comprised of the best in engineering, design, medicine, data, health communication, and research, develops effective and engaging ways to improve well-being. For more information, please visit www.meyouhealth.com.

Aileen KantorAileen@prhealthcare.com Ph: 301-229-6782Mobile: 301-537-8996

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-ceo-investors-to-re-energize-meyou-health-300292819.html

SOURCE MeYou Health

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