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For more information or interview opportunities, contact:
Mark O'Connor/Ogilvy Public Relations: 203-246-9534 or mark.o'[email protected]
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About The Bone Healthy Workout:
About Osteoporosis and Fitness:
Osteoporosis is a disease in which bones become brittle and more likely to break.( )In the U.S. today, 10 million people -- eight million of them women -- are estimated to already have osteoporosis, and more than 44 million Americans age 50 and older are threatened by the disease.
Physical activity may help bone health as well as lower the risk for and prevent fractures by maintaining muscle strength, coordination and balance. Exercise and nutrition are important parts of a bone healthy routine, but they may not be enough to treat postmenopausal osteoporosis. Women should talk to their healthcare professional about improving bone health and before beginning any new physical activities.
About Rally With Sally For Bone Health:
The Rally With Sally For Bone Health(SM) campaign, sponsored by Roche and GlaxoSmithKline, is a program that helps women understand and actively manage osteoporosis and bone loss.
Media Contacts
Mark O'Connor/Ogilvy Public Relations: 203-246-9534 or mark.o'[email protected]
Chris Vancheri/Roche: 973-262-1175
Bernadette King/GlaxoSmithKline: 215-751-3632
/PRNewswire -- Aug. 10/
-- Based on recommendations from the Surgeon General's Bone Health and Osteoporosis Report, Kathy Kaehler customized The Bone Healthy Workout specifically for women with postmenopausal osteoporosis or bone loss - but it's a great routine for all women interested in maintaining healthy bones. -- The workout includes a variety of exercises suitable for people of every fitness level. -- Women can get The Bone Healthy Workout video as well as a print version with detailed instructions on each exercise on www.bonehealth.com. Women can watch the video with Kathy Kaehler as a "virtual coach" or they can print the exercises and use them anywhere - home, work, the gym, or on the road. -- Bonehealth.com also offers a valuable guide to help empower women to take the most important step - to have a discussion with their doctor about osteoporosis, bone health, and treatment options.
SOURCE GlaxoSmithKline; Roche
