New Baptist Health Website Off to a Healthy Start

Thursday, September 13, 2007 General News J E 4
LITTLE ROCK, Ark., Sept. 12 The Internet is changing theway people obtain health information. No more medical encyclopedias orbrochures at the doctor's office -- the Internet is quickly becoming theleading resource for health care information.

Baptist Medical Center in Little Rock, Arkansas, Arkansas's number onehospital, is again ahead of the curve. The hospital's newest website, (, launched inJanuary of 2007, provides Arkansans with an online resource for healthinformation and services. Initial reports imply the site is an early success.

The proof lies in the site's reported metrics. Inquiries and emailsign-ups through the microsite have skyrocketed. Inquiries exploded ten-foldto an average of over 300 per month -- a 1,000 percent increase. In addition,Baptist Health's email database has grown 35% in six months.

"Baptist Health saw a need for an online health information resource forthe state of Arkansas," said Russell D. Harrington, Jr., President and CEO ofBAPTIST HEALTH. " provides Arkansans with a trusted sourcefor accessing locally relevant and timely health and prevention informationthat caters to their specific needs."

Site Content

*Research shows that consumers are becoming more engaged with everythinghaving to do with online health information. Online health resources includesites such as WebMD, which provides health information on a global scale. is different. The site delves into localized healthtopics, details and facts that aid site visitors in choosing a healthystandard of living and in finding local medical services -- something globalonline health information providers simply can't offer.

"It's literally Arkansans' personal online guide to healthy living,"Harrington said. " provides information in acomforting, more inviting tone that is less clinical. It's simply morepersonal and accessible than the larger online health sites."

Visitors can sign up for the Healthy-Living E-newsletter to stay updatedon the site's developing content and to stay updated about important healthnews of importance to them. Site visitors can choose from a variety ofspecific newsletter subjects including Woman to Woman, Men's Health, 55PlusNews or Healthy Living, which contains general health topics.

* (Source -- Jupiter Research, "US Health Consumer Survey 2006: Online

Health Media Consumption and the Impact of Increasing Health


SOURCE Baptist Health


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