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Baptist Medical Center in Little Rock, Arkansas, Arkansas's number onehospital, is again ahead of the curve. The hospital's newest website,MyBaptistHealth.com (http://www.mybaptisthealth.com/default.asp), launched inJanuary of 2007, provides Arkansans with an online resource for healthinformation and services. Initial reports imply the site is an early success.
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The proof lies in the site's reported metrics. Inquiries and emailsign-ups through the microsite have skyrocketed. Inquiries exploded ten-foldto an average of over 300 per month -- a 1,000 percent increase. In addition,Baptist Health's email database has grown 35% in six months.
"Baptist Health saw a need for an online health information resource forthe state of Arkansas," said Russell D. Harrington, Jr., President and CEO ofBAPTIST HEALTH. "Mybaptisthealth.com provides Arkansans with a trusted sourcefor accessing locally relevant and timely health and prevention informationthat caters to their specific needs."
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*Research shows that consumers are becoming more engaged with everythinghaving to do with online health information. Online health resources includesites such as WebMD, which provides health information on a global scale.
MyBaptistHealth.com is different. The site delves into localized healthtopics, details and facts that aid site visitors in choosing a healthystandard of living and in finding local medical services -- something globalonline health information providers simply can't offer.
"It's literally Arkansans' personal online guide to healthy living,"Harrington said. "MyBaptistHealth.com(http://www.mybaptisthealth.com/default.asp) provides information in acomforting, more inviting tone that is less clinical. It's simply morepersonal and accessible than the larger online health sites."
Visitors can sign up for the Healthy-Living E-newsletter to stay updatedon the site's developing content and to stay updated about important healthnews of importance to them. Site visitors can choose from a variety ofspecific newsletter subjects including Woman to Woman, Men's Health, 55PlusNews or Healthy Living, which contains general health topics.
* (Source -- Jupiter Research, "US Health Consumer Survey 2006: Online
Health Media Consumption and the Impact of Increasing Health
Consumerism")
SOURCE Baptist Health
