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For the founders of ACTIVATE, taking vitamins every day had become morehassle than it was worth. "Swallowing horse pills was uncomfortable and hardto remember. Dumping supplement powders into water bottles was just messy andawkward. The cap provides a new form of ingredient delivery and an easy way tokeep healthy," said co-founder Anders Eisner.
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When the patented cap is twisted clockwise, a small plastic blade cuts theseal in the chamber. Simultaneously, a small armature opens the chamberallowing the ingredients to drop into the water below. But for the founders,it wasn't enough just to get the packaging right.
"We knew people wouldn't give us a second thought if ACTIVATE wasn'thealthy. So there are no preservatives or sugar in the drinks and they'relow-cal -- only 5 calories for an entire bottle," said co-founder BurkeEiteljorg. "We also knew no one would give us a second try if they didn't lovethe flavor the first time they tried it," Eiteljorg continued.
The flavors are light, crisp and perfectly sweet. There's no tart vitamintaste or heavy syrupy flavor. Currently, there are four products, each with aseparate functional benefit and flavor, including: Vitamin/Fruit punch,Immunity/Orange, Antioxidant/Berry, and Energy/Lemon lime.
ACTIVATE launched in Los Angeles in February 2008 with distributionprovided by Haralambos Beverage Company, the largest distributor in SouthernCalifornia. By the end of summer 2008, ACTIVATE will be in roughly 500 storesfrom Downtown Los Angeles to the Los Angeles-adjacent beach communities - withdistribution continuing into other markets during 2008 and years following.The suggested retail price is $2.29 per bottle. ACTIVATE is available for salenationwide online at http://shop.activatedrinks.com.Related Links: Product Site: http://www.activatedrinks.com Activate FAQ: upload and link to ftp Demo Video: http://www.youtube.com/watch?v=rBSh9EYu2GE Testimonial Video: http://www.youtube.com/watch?v=UugyIa4sIvA Photo Download - upload and link to ftp
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