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(Photo: http://www.newscom.com/cgi-bin/prnh/20080625/NYW074)
The viral video, starring Akerman, shows a couple performing skin selfchecks to demonstrate how easy it is to engage with a loved one for earlydetection of skin cancer. The goal of the video is to empower consumers totake control of their health and encourage both men and women to checkthemselves for skin cancer.
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"The viral video shows how skin examinations can be fun, whilecommunicating the seriousness of the skin cancer message," said Jim Colleran,President, Neutrogena(R) Corporation. "This video is meant to create buzz,spark conversation and serve as a 'wake-up call' to consumers about theimportance of self-examination in detecting skin cancer."
"This video and message is something I have a passion for because Iunderstand the importance of checking your skin for suspicious moles," saysMalin Akerman. "I recently had a suspicious mole removed from my face; Inoticed it was changing shape and asked my dermatologist to examine it. I wasone of the luckier ones because it wasn't cancerous."
Skin cancer is the most common form of cancer in the US; one in fiveAmericans will develop skin cancer during his or her lifetime. TheNeutrogena(R) Partnership for Skin Health set out to create a viral video thatwould reach a wide-scale audience, including both men and women. Having aloved one check your moles (especially on areas of your body that are harderfor you to see and reach) aids in the early detection of skin cancer.
The video can be found at http://www.youtube.com/watch?v=_E1xDA9rEKc
About Malin Akerman: Akerman relocated to the U.S. from Canada in 2001 topursue her love of acting. Since 2001, she has quickly been building her filmcareer. This spring, Akerman appeared in the romantic comedy 27 DRESSES. Inthe fall of 2007, Akerman landed the lead role in THE HEARTBREAK KID directedby the Farrelly Brothers, co-starring Ben Stiller; and in the Screen Gemscomedy THE BROTHERS SOLOMON directed by Bob Odenkirk. On the small screen,Akerman impressed critics and audiences alike with her portrayal of "JunaMillken" in the HBO series THE COMEBACK. She also had a memorable recurringrole in the third season of ENTOURAGE. Akerman has just completed work as oneof the title characters in WATCHMEN for 300 Director, Zack Snyder. The filmco-stars Billy Cruddup, Carla Gugino and Patrick Wilson and is due out inMarch 2009.
About the Neutrogena(R) Partnership for Skin Health (NPSH): An initiativeto partner with organizations and individuals to educate, promote advancementsand explore solutions for skin health, the NPSH aims to focus resources onprograms that will elevate skin health awareness, resulting in greater change.
About Neutrogena(R): A worldwide leader in premium,dermatologist-recommended skin, hair and cosmetics products, Neutrogena(R) hasbeen providing consumers with health and beauty improvements for more than 40years. The Company manufactures and markets a line of premium-priced skin andhair care products that are distributed in more than 70 countries.Headquartered in Los Angeles, Neutrogena(R) is a subsidiary of Johnson &Johnson, the world's most comprehensive and broadly based health care productscompany.
SOURCE Neutrogena(R)
